1

Business Plan
Tpad

Tunoy Mukherhee
2
Tunoy Mukherhee

Idea
• A cost effective portable Tablet which is
dedicated only to Readers, which would contain
more th...
3
Tunoy Mukherhee

Strategy
• Blue oceans, denote all the industries not in
existence today – the unknown market space,
un...
4
Tunoy Mukherhee

Features
• a pad with all these below mentioned
specifications:
• 9’ inch Tablet
• OS which has the cap...
5
Tunoy Mukherhee

USP
•
•
•
•
•
•

Ease of Use
Easy to carry
Store multiple books in one pad
Low priced product
Two years...
6
Tunoy Mukherhee

Business Model
• The bait and hook business model (also referred
to as the razor and blades business mo...
7
Tunoy Mukherhee

Up Gradation
• Year Two – Up Gradation In built
Dictionary
• Year Three – Up Gradation Language
Transla...
8
Tunoy Mukherhee

Conclusion
• It is a low investment project, ‘ However the
returns are sky-high
• Three Characteristics...
9
Tunoy Mukherhee

Thanks
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Tpad

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Pad which will replace books in schools and colleges

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Tpad

  1. 1. 1 Business Plan Tpad Tunoy Mukherhee
  2. 2. 2 Tunoy Mukherhee Idea • A cost effective portable Tablet which is dedicated only to Readers, which would contain more than 50 books in a tablet, it is here to replace books.
  3. 3. 3 Tunoy Mukherhee Strategy • Blue oceans, denote all the industries not in existence today – the unknown market space, untainted by competition. • Focus on the big picture, not the numbers • Reach beyond existing • Overcome key demand organizational hurdles • Reconstruct market boundaries
  4. 4. 4 Tunoy Mukherhee Features • a pad with all these below mentioned specifications: • 9’ inch Tablet • OS which has the capability to loading text books • Storage Capacity upto 50 books • Excellent screen good for reading • Software which converts text into speech • Rewriteable memory (you may upload and delete infinite times) • 8 hour battery back up
  5. 5. 5 Tunoy Mukherhee USP • • • • • • Ease of Use Easy to carry Store multiple books in one pad Low priced product Two years Guarantee Text To Speech
  6. 6. 6 Tunoy Mukherhee Business Model • The bait and hook business model (also referred to as the razor and blades business model or the tied products model • We sell the Tpad at a low price and then earn from the up Gradation
  7. 7. 7 Tunoy Mukherhee Up Gradation • Year Two – Up Gradation In built Dictionary • Year Three – Up Gradation Language Translator • Many More
  8. 8. 8 Tunoy Mukherhee Conclusion • It is a low investment project, ‘ However the returns are sky-high • Three Characteristics of a Good Strategy:Focus, Divergence & Compelling Tagline “Read Listen & Learn- On the Go”
  9. 9. 9 Tunoy Mukherhee Thanks

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