Meeting Razorfish


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Meeting Razorfish

  1. 1. By: Jennifer Joyner Caroline Marks Ayman Badwan
  2. 2. <ul><li>Company Overview </li></ul><ul><li>Clients and Differentiation </li></ul><ul><li>Work Examples </li></ul><ul><li>Razorfish in the News </li></ul>
  3. 3. <ul><li>Background: </li></ul><ul><li>Founded by Craig Kanarick and Jeff Dachis </li></ul><ul><li>Founded 1995 in New York </li></ul><ul><li>The first headquarters was at Jeff’s apartment in Manhattan </li></ul><ul><li>Their first project was to build a website for the New York Botanical Garden </li></ul><ul><li>Received a strategic investment from Omnicon </li></ul>
  4. 4. <ul><li>In 1998 Razorfish made its first of what was to be many acquisitions, by purchasing Avalanche Systems. </li></ul><ul><li>In 2003 They were acquired by SBI Group and was renamed “SBI.Razorfish”. </li></ul><ul><li>The SBI.Razorfish division got acquired by aQuantive and was renamed “Avenue A Razorfish” </li></ul>
  5. 5. <ul><li>Razorfish has more than 2000 employees worldwide. </li></ul><ul><li>Headquarters are located in Seattle </li></ul><ul><li>Razorfish has offices in markets across the United States </li></ul><ul><li>International locations </li></ul><ul><li>In 2007 Microsoft purchased aQuantive and dropped the “Avenue A” from the name. </li></ul><ul><li>Revenue in 2009- $380 million </li></ul><ul><li>On August 9, 2009 Microsoft sold Razorfish to Publicis Groupe for 530 million in cash and shares. </li></ul>
  6. 6. <ul><li>Enterprise </li></ul><ul><li>Razorfish Health </li></ul><ul><li>Help clients build better brands through customer experience </li></ul><ul><li>Launch new products </li></ul><ul><li>Reposition a brand </li></ul><ul><li>Participate in the social world </li></ul><ul><li>Marketing and Experience Design </li></ul><ul><ul><li>Strategy and Planning </li></ul></ul><ul><ul><li>Advertising and Branding </li></ul></ul><ul><ul><li>Interaction Design </li></ul></ul><ul><ul><li>Emerging Media </li></ul></ul><ul><ul><li>Social Influence Marketing </li></ul></ul><ul><ul><li>Email and eCRM </li></ul></ul><ul><ul><li>Analytics and Search </li></ul></ul>Services :
  7. 7. <ul><li>Company Overview </li></ul><ul><li>Clients and Differentiation </li></ul><ul><li>Work Examples </li></ul><ul><li>Razorfish in the News </li></ul>
  8. 8. <ul><li>CLIENTS INCLUDE: </li></ul><ul><li>Carnival Cruise Lines </li></ul><ul><li>MillerCoors </li></ul><ul><li>Best Buy </li></ul><ul><li>Levi Strauss & Co. </li></ul><ul><li>McDonald’s </li></ul><ul><li>Starwood Hotels </li></ul><ul><li>AT & T </li></ul><ul><li>Coca-Cola </li></ul><ul><li>Red Bull </li></ul><ul><li>Audi </li></ul><ul><li>Sony </li></ul><ul><li>Ralph Lauren </li></ul>
  9. 9. <ul><li>Words from Clients: </li></ul><ul><li>&quot;We are looking forward to working with Razorfish and creating some innovative and exciting digital marketing to engage with our customers who are increasingly consuming digital media.&quot; -Alistair Macrow, McDonald's marketing director </li></ul><ul><li>&quot;Razorfish has been a valuable Best Buy partner for years.” </li></ul><ul><li>-Barry Judge, CMO at Best Buy </li></ul>
  10. 10. <ul><li>Mircosoft sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in cash and stock. </li></ul><ul><li>Publicis Groupe is ranked the world’s 2 nd largest media counsel and buying group, and is a global leader in digital communications. </li></ul><ul><li>With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas. </li></ul>Conglomerate:
  11. 11. <ul><li>Awards: </li></ul><ul><li>Outstanding Beverage Website </li></ul><ul><li>MillerCoors - &quot;Project: Cold“ (2010) </li></ul><ul><li>Best Travel Website </li></ul><ul><li> (2010) </li></ul><ul><li>Best Mobile App Sponsorship </li></ul><ul><li>Mercedes Benz - &quot;Motor Trend App“ (2010) </li></ul>
  12. 12. <ul><li>Through the digital world </li></ul><ul><li>Exploring all media channels </li></ul><ul><ul><li>Magazine (Print and Online editions) </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Ipad Applications </li></ul></ul>Differentiation from Competitors:
  13. 13. <ul><li>Company Overview </li></ul><ul><li>Clients and Differentiation </li></ul><ul><li>Work Examples </li></ul><ul><li>Razorfish in the News </li></ul>
  14. 14. <ul><li>Recent Creative Work! </li></ul><ul><ul><li>Coors Light </li></ul></ul><ul><ul><li>New mobile Campaign </li></ul></ul><ul><ul><li>Joined with Sypderlink </li></ul></ul><ul><ul><li>SnapTag </li></ul></ul><ul><ul><li>“ Razorfish, the digital agency of record for Coors Light, developed the digital campaign to extend the beer brand’s Super Bowl presence and connect the brand with consumers prior to game day.” – by Dan Butcher on </li></ul></ul>
  15. 15. <ul><li>Company Overview </li></ul><ul><li>Clients and Differentiation </li></ul><ul><li>Work Examples </li></ul><ul><li>Razorfish in the News </li></ul>
  16. 16. <ul><li>In a recent Media Release, “Razorfish announced that it was selected by The Hollywood Reporter, to consult on the redesign of the brand’s website and print magazine, and design a complementary iPad application” </li></ul><ul><li>In the same Media Release, “Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience” </li></ul><ul><li>“ In any case Razorfish says media is not at the heart of its social marketing strategies. According to Jeremy Lockhorn, VP of emerging media at Razorfish, labor-intensive activities like Facebook page development, community management, and blogger outreach are more important.” (Click Z, Website) </li></ul>
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