7 Innovative principles of Steve Jobs By Mr.Tushar R.Gadhiya 11MBA015 INSTITUTEINDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT
Inside • Apple and Steve jobs • 7 Innovative principles of Steve Jobs • Application in OCPOCP IIIM-CHANGA 2
Apple and Steve jobsNovember 1, 2012 OCP IIIM-CHANGA 3
Steven Paul Jobs • Born in 1955 in San Francisco, California, U.S. • Adopted by Paul and Clara Jobs • High school and Graduated in Cupertino, CaliforniaFebruary 24, 1955-October 5, 2011 OCP IIIM-CHANGA 4
Education • Jobs went to Reed College in Portland Oregon • He studied Poetry, Literature, and Physics • After one semester, Jobs dropped out of school, but still attended some classes 5
Journey to success • Meeting with Steve Wozniak • Develop “blue box” deviceNovember 1, 2012 OCP IIIM-CHANGA 6
The Beginnings of Apple • Spend time in India in 1974 for meditation • Join with Homebrew computer club • Jobs convinced Woz to help him create a personal computer, the Apple INovember 1, 2012 OCP IIIM-CHANGA 7
Apple• Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales• In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. 9
Smooth sailing• From 1977 to 1983, Apple continued to grow exponentially.• In 1981, competition with IBM.• Failure of the Apple III and LisaNovember 1, 2012 OCP IIIM-CHANGA 10
The Macintosh • In 1984, Apple released the first PC with o graphical user interface o expandable memory. o Along with the mouse o Very popular – sold approximately 70,000 Macs in the first 100 daysNovember 1, 2012 OCP IIIM-CHANGA 11
Down Flow• In 1985 ,Microsoft and John Sculley• Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the companyNovember 1, 2012 OCP IIIM-CHANGA 12
Still looking Up • Founded NeXT Computer in 1989 • Company slowly starts going downhill • Closed a NeXT factory • Other side, Apple was also in very poor condition ,seeking for strong and innovative leaderNovember 1, 2012 13
The Second Coming of Jobs • In 1996, Apple bought NeXT, and with it Steve Jobs came back • In 2000, Jobs became the full CEO of Apple, after the success of the iMac.November 1, 2012 OCP IIIM-CHANGA 14
Return to Profitability and Innovation • Macintosh Computer (Mac) • iPod • iTunes • iPhone • iPad • PowerBook • iBook • PowerPC chips 15
Principle One: Do what you love.Passion is everything. Innovation—which simply means—new ways ofdoing things that improve our lives---cannot flourish unless you are trulyobsessed with making something better—be it a product, a service, amethod or a career.
“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”November 1, 2012 OCP IIIM-CHANGA 18
Principle Two: Put a dent in the universe.This speaks to vision. Innovation doesn’t take place in a vacuum. Youneed to know where you’re going, what the ultimate destination is, 19 andyou need to inspire others, evangelists.
“We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.”November 1, 2012 OCP IIIM-CHANGA 20
Principle Three: Kick start your brain.Creativity leads to innovative ideas. Jobs believes that a broad set of experiencesexpands our understanding of the human experience. A broader understanding leads tobreakthroughs that others may have missed. Breakthrough innovation requires creativityand creativity requires that you think differently about…the way you think. 21
“Creativity is just connecting things.”November 1, 2012 OCP IIIM-CHANGA 22
Principle Four: Sell dreams, not products.Your customers don’t care about your product, yourcompany or your brand. They care about themselves, theirhopes, their dreams, their ambitions. Help them fulfill their 23dreams and you will them over.
“The people who are crazy enough to change the world are the ones who do.” —Apple AdNovember 1, 2012 OCP IIIM-CHANGA 24
Principle Five: Say no to 1,000 things.November 1, 2012 OCP IIIM-CHANGA 25
“Innovation comes from saying no to 1,000things to make sure we don’t get on the wrongtrack or try to do too much.” November 1, 2012 OCP IIIM-CHANGA 26
Steve Jobs thinks visually about presenting ideas, 30products, and information.
Jobs and OCPCommunication skill• Lexical-Density• Captivative• Critical Thinking “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the word”• Commanding presence• Entertainment November 1, 2012 OCP IIIM-CHANGA 31
CONCLUSION He Will Be MissedI think that this is a tremendous loss for the world.Steve Jobs has created so many things for people likeus to use in our everyday lives. I’m sure that he haseven more ideas that will come out soon, and I wish hewas still around to see them come to life. I learnedfrom him to stick with your passion and your gut, anddefinitely to think out of the box!November 1, 2012 OCP IIIM-CHANGA 33