Appointing the Right Caterer

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Chris Brown of Turpin Smale Catering Consultancy shares a Museums Association seminar with Brooklands Museum's Commercial Manager Valerie Mills on how Brooklands appointed the right caterer with before and after photos

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Appointing the Right Caterer

  1. 1. APPOINTING THE RIGHT CATERERValerie Mills, Commercial Manager, Brooklands MuseumChris Brown, Director, Turpin Smale
  2. 2. Appointing the Right Caterer• Appoint the right catering consultant• A good catering tender: – Scopes the potential – States the issues: capital/culture/selection criteria – Sells the opportunity – Has realistic timelines• Longlisting and shortlisting caterers• What to look for• The acceptance of Risk
  3. 3. FINANCIALS 2009 – Old Year to Aug caterers 2011Cafe - net £300,000 £420,355Spend per £2.75 £3.48headFunctions £228,000 £278,800
  4. 4. The catering team has truly integrated withthe Museum, working together to deliverresults far above the already impressive onespromised in the successful tender document.Creativevents promised the style and qualitywe are looking for, and have deliveredprofitability through innovation anddedication – truly an achievement in the greatBrooklands tradition. Allan Winn, Museum Director

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