Matkailu goes Games - Insight and Inspiration, Niko Herlin

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Matkailu goes Games 3.10.2013

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Matkailu goes Games - Insight and Inspiration, Niko Herlin

  1. 1. Matkailu goes Games - Insight and Inspiration Finpro Foresight Niko Herlin 3.10.2013
  2. 2. Multidisciplinary approach What’s desirable? People & Society Adapted from: Tim Brown, Change by Design 2009
  3. 3. Weak Signals? • • • • • Hahaha Huh? Wow No way! Shh… - makes you laugh - unheard of - amazes you - raises resistance - tabu Adapted from Elina Hiltunen @nikoherlin © Finpro
  4. 4. The Year 2000 in 1910 Images by Villemard
  5. 5. Empowered Customers Experience Prioritization Good Business 03/10/2013 © Finpro 6
  6. 6. Doing Good Knowing me Knowing you Big Time Experience
  7. 7. Doing Good • Real meaningfullness • Uniqueness • Expectations towards companies • Willingness to share • Status • Wellbeing • LOHAS
  8. 8. Doing Good “83% of US consumers want products, services and retailers to support more causes.” . Cone Research & Insights, September 2010
  9. 9. Doing Good Burning Air Miles As Calories
  10. 10. Doing Good Foldit - Solve Puzzles For Science
  11. 11. Doing Good Win Flights by Checking in to Bus Stops
  12. 12. Doing Good Twitter Race Brings Friends Together
  13. 13. Doing Good App Rewards Users For Walking
  14. 14. Knowing Me Knowing You True individualization: automatic, effortless, bespoke, responsive, intelligent Sharing information Irrelevant privacy Importance of trust Big Data
  15. 15. 75% of the consumers say they would tell retailers about their media usage in exchange for more targeted and smarter experiences IBM survey, 2012
  16. 16. Knowing Me Knowing You Me-Ality, Virtual Fitting Room, Gives Full Body Scans to Shoppers
  17. 17. Knowing Me Knowing You Plan UK Ad Only Visible to Women
  18. 18. Knowing Me Knowing You Saga - Mobile App Tracks Consumers’ Movements and Automatically Suggests New Places
  19. 19. Knowing Me Knowing You Images: Luca Bruno / AP and Michael Sohn / AP MindMeld Anticipates the Discussion
  20. 20. Knowing Me Knowing You Recognizing the Wishes of Hotel Guests Better
  21. 21. Big Time Experience Status in doing not owning Feelings – Fun, excitement All senses Newism Virgin consumers
  22. 22. Big Time Experience “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
  23. 23. Big Time Experience Playing Roulette to Win Trip to Unknown Destination
  24. 24. Big Time Experience Car race is life-size video game
  25. 25. Big Time Experience Galaxy fans in contest on desert island
  26. 26. Big Time Experience Island becomes life-size version of "Real Life”
  27. 27. Big Time Experience Not a five-star luxury spa. Airbnb Lets You Stay In An Indonesian Slum
  28. 28. Big Time Experience Travelling to Hawaii Through Virtual Reality Display
  29. 29. Contacts • Niko Herlin – niko.herlin@finpro.fi – +358 40 343 33 42 • http://www.finpro.fi/foresight • Hello Future • @nikoherlin © Finpro 30

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