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Ari virtanen advion


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Opportunties in Mexican market by Ari Virtanen, Advion Group

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Ari virtanen advion

  1. 1. Opportunities in water, waste management and energy in Mexico Ari Virtanen, Advion Group Advion Group Oy 18.5.2017
  2. 2. Contents: - The reasons and situation of water scarcity in Mexico - Waste management market – or is there market - Alternative energy sources - Advion Group in the market
  3. 3. The main drivers Aquillian Investments, LLC
  4. 4. The main drivers – Urbanization in Latin America and in particular in Mexico The estimated population of Mexico is 120,000,000, the largest Spanish speaking country in population and 11th largest population in the world. Urban population occupies 80 % of the total population , more than 50 % is living in the 55 large and middle side cities, and near 30 % of population lives in Mexico City Immigration to the USA has created challenges of increasing the old age population - 6% are above 60 year old. The retuning population doubles the challenge.
  5. 5. One of the main drivers of global Circulation Economy; FOOD PRODUCTION & LOSS • Mexico is the second largest global exporter of fresh and chilled vegetables ( 580 M$) • About 25 % of the food consumed in the USA comes across the Mexican border • Tons of food is dumbed every day ( only in the town of Nogales) because of volatile price and cosmetic reasons • Approximately 89.000 tons of solid waste is produced in Mexico every day, corresponding 0,88 kg/person/day, very close to the European average. Of the total waste generated daily, 87 percent is collected and 13 percent is dumped illegally. Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted. The food currently lost or wasted in Latin America per year could feed some 300 million people. The Latin American cities consume on average 264 l / of water person per day ( European average of 288 l / person per day). There are significant problems in water supply and yet, it is abundant in the water masses. Water leakage in Latin America , on the other hand, is high, at an average of 35 %
  6. 6. The needs for raw materials are increasing even though the world is full of waste Why do we throw away about 80 % of consumer goods and use materials so inefficiently 10% -15 % of construction material is thrown away as waste during the construction period 31 % of food is waste in the value chain. Finland is wasting 300-400 million Kg/ a As an average, materials are used only once in Europe The average utilization rate of cars 8 % The use of office space 40 % The global needs for raw materials is increasing in the following 20 years Energy 32 % Steel 57 % Water 137 % Land for agriculture use > 200% Source : EEA, GSA, UN FAO, Luke, Tekes , Sitra
  7. 7. Where is the water •In the first bar, only 2.5% of Earth's water is freshwater: the amount needed for life to survive. •The middle bar shows the breakdown of freshwater. Almost all of it is locked up in ice and in the ground. Only a little more than 1.2% of all freshwater is surface water, which serves most of life's needs. •The right bar shows the breakdown of surface freshwater. Most of this water is locked up in ice, and another 20.9% is found in lakes. Rivers make up 0.49% of surface freshwater. Although rivers account for only a small amount of freshwater, this is where humans get a large portion of their water from.
  8. 8. The map shows the 14 states in Mexico where less than 90 % of the population has potable water in the homes. Is there potable water in México
  9. 9. No space wasted Sprawling Mexico City, Mexico, population 20 million, density 24,600/mile (63,700/square kilometre), rolls across the landscape, displacing every scrap of natural habitat About 33,000 people dies / year in México due to pollution and contamination ( in comparison to 20,000 killed in violence )
  10. 10. Waste management business Opportunities The following schematics is an illustration of the Circular Economy discipline. Advion Group is introducing the model in Mexico during 2017 -2018 and is looking for companies and partners to the initiative.
  11. 11. Various companies will benefit in each part of the Waste to Energy segment value chain Component in the value chain Primary Collection and Segregation Separation of wet organic / non organic waste Transportation & Logistics Storage and Secondary Collection Waste Recycling Municipal Waste to Energy recovery Management of Waste at Landfills Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector Companies that could benefit from the waste to energy sector
  12. 12. Potential for power generation Source: Pro-México
  13. 13. Solar potential Source: Pro-México Wind potential
  14. 14. Advion in action – A two way road Advion has the competences and resources to assist, manage and lead the processes for the Latin American companies to establish businesses in the Baltic Sea Region and for Finnish, Scandinavian and Baltic businesses to establish businesses in the Latin America . Latin American companies are welcome to join the Eurasian Economic Union (EEU) also through Finland. Advion’s activities in Russia and other EEU member states will pave the wave to Latin American products in the EEU market. Finland offers a safe EU environment for HQ operations to the Eastern Regions. Advion Group Ltd. connecting the Baltic Sea region to Latin America
  15. 15. Advion in Action – Your strongest link in the chain Market Intelligence Sales & Marketing Negotiations Agreements Financial Arrangement Production Relocation Service & Maintenance Market Intelligence involves all background information of the market segments, size and the trends; the clients, competitors and even persons involved in the business. It means also contacting the key players, target marketing, face to face sales and advertising. In short: MARKET ENTRY PLANNING FINDING FACTS & POSSIBILITIES Legal and Fiscal planning, needed documents and agreements for the market entry and actions in the market Launching the product in the market, adaptation of the product to the market, e-Commerce, SOME, sales campaigns, distribution network. STAKEHOLDER MANAGEMENT Arrangement for equity finance, involving desired / needed PE companies, debt finance, Mezanine and other instruments. Customer service policies, product maintenance outsourcing, 3-PL Logistics management . Factory maintenance management Property arrangements and permissions, plant development, production ramp-up, SCM , Co-producers, production partners, JC-arrangements, licensed production , production takeover process, production management Distribution & Logistics Advion acts as a distributor, also looks for a local company to act as a distributor and establishes the entire marketing, sales and service network
  16. 16. Advion Group Ltd. For the Mexican market Advion Group Ltd. is a management services provider, working predominantly with SME size companies in the global market place. Advion provides tangible management assistance such as preparation of marketing strategies, production strategies, business and investments plans. Our key offering and competences, the KSF’s are in implementation of the plans. We work closely with the client organizations, bridging the possible cultural gaps between the parties, provide interim management during the business take over periods, during the construction and relocation of production sites and during the ramp-up processes. Advion Group Ltd.'s business objectives in the Mexican market during 2017 - 2018 relate to three main business segments, which all benefit the entire Mexican population, consumers, businesses and help to resolve the growing needs to energy and clean water and increases the possibilities of disposal of waste. Your Time – Your Business – Your needs - Our Solutions Interim Managers with their own faces Accelerating your business success Challenging decision making situations YourChangeYourGlobeYourInterim Advion Group Ltd is formed by 11 partners. The combined experience exceed 260 years in the international market, on all continents. The segment competence covers technology, healthcare, ICT, agriculture, forestry, mining, water, clean- tech etc.
  17. 17. YourSuccess™ Advion Group Advion Group Oy Mannerheimintie 20B, 6th floor 00100 Helsinki FINLAND 2787357-3 +358-40-351 8493 Click on the logo for additional information of Advion Group Ltd.