The long tail finding conversations

247 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The long tail finding conversations

  1. 1. the long tail What happens when there’s no such thing as scarcity? Monday, September 23, 13
  2. 2. Monday, September 23, 13
  3. 3. implications for social media Monday, September 23, 13
  4. 4. Long Tail Consumer Rules: 1. Make Everything Available 2. Help Me Find It Monday, September 23, 13
  5. 5. One-Size-Fits-One Monday, September 23, 13
  6. 6. Monday, September 23, 13
  7. 7. Finding conversations. Monday, September 23, 13
  8. 8. What are you looking for? Monday, September 23, 13
  9. 9. Trends. Monday, September 23, 13
  10. 10. Issues. Monday, September 23, 13
  11. 11. Influencers. Monday, September 23, 13
  12. 12. Narrow? Wide? Monday, September 23, 13
  13. 13. Monday, September 23, 13
  14. 14. narrow: diaper products wide: green/sustainable lifestyle Monday, September 23, 13
  15. 15. Monday, September 23, 13
  16. 16. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks Monday, September 23, 13
  17. 17. First some tips.... Monday, September 23, 13
  18. 18. Either/Or Quotes Not Similar Terms Wildcard Advanced Search Monday, September 23, 13
  19. 19. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard Advanced Search Monday, September 23, 13
  20. 20. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar Terms Wildcard Advanced Search Monday, September 23, 13
  21. 21. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search Monday, September 23, 13
  22. 22. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search Monday, September 23, 13
  23. 23. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search Monday, September 23, 13
  24. 24. Alltop.com Google Blogsearch Technorati Socialmention Icerocket Monday, September 23, 13
  25. 25. Twitter Search Socialmention.com Tweetdeck Twitter Grader Klout Monday, September 23, 13
  26. 26. Boardtracker Boardreader Monday, September 23, 13
  27. 27. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks Monday, September 23, 13
  28. 28. YouTube Vimeo Viddler Google Video Truveo Blinkx Monday, September 23, 13
  29. 29. Podcast Alley Findpodcasts.com iTunes Podomatic Podcast.com Monday, September 23, 13
  30. 30. Flickr Picsearch Altavista Bing TinEye Monday, September 23, 13
  31. 31. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks Monday, September 23, 13
  32. 32. Add about feed readers netvibes feedly Monday, September 23, 13

×