1project radka kuliackova

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1project radka kuliackova

  1. 1. Celebrity Adver tising andSponsor ships/Event Mar keting 23rd March, 2012 Radka Kuliačková
  2. 2. Process of recommendation Senders of message can be: • Experts • Celebrities • Animated figures (animals) • Layman Advertising should “catch“ customers, should be creative and original
  3. 3. Celebrities in advertising Celebrity can make advertising more interesting, more tempting. Celebrity can bring touch of luxury to the spot Celebrity can also endangered the ads Celebrity in ads are from area of sports, entertainment, famous businessmen, politicians, scientists
  4. 4. History of celebrities in advertising First case is dated at the beginning of 19. century Tobacco company started putting in their products cards with famous baseballs players In 1940s actors start perform in ads
  5. 5. How to choose the right celebrity for advertising? Selected celebrity should seems trustworthy and bring added value to customers in commercial There should be some relationship and logical connection between celebrity and product Customers should believe the advertising
  6. 6. Risk of use celebrities in advertising First threat is badly selected celebrity – no connection with product Second threat is celebrity, who performs in lot of advertising Third threat is credibility of celebrity in advertising Use celebrity in advertising is always risk
  7. 7. Interesting commercial  http://www.youtube.com/watch?v=eEymcfoECj4  http://www.youtube.com/watch?v=5NTRvlrP2NU  http://www.youtube.com/watch?v=KZ1tHz0RaPM  http://www.youtube.com/watch?v=eQb_-OY7Z0E  http://www.youtube.com/watch?v=h1bpjtVXatg
  8. 8. Sponsorships Sponsorship is a based on the princips of cooperative work Mostly between celebrity and famous brand or product Most popular area for sponsoring is sport The biggest sponsors on market are: • Tobacco companies • Alcohol producer • Producer of soft drinks • Banks • Car companies • Companies producing sport equipments
  9. 9. Most popular sports for sponzoring  Amounts are shown in millions of Euros per year.
  10. 10. Event Marketing Activities, how to attract potentional customers or built deeper relationships with business partners Often accompanied by emotions Event Marketing is often a matter of prestige – it cost a large amount of money Activities: • Conference and seminars • Social events • Company presentation • Grand opening • Promotions • Receptions • Christmas party
  11. 11.  Thank you for your attention!

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