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What's the Point of Tech Anyway...

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What's the Point of Tech Anyway...

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Industries are scrambling to figure out how to effectively integrate technology into their business. Increasing your brand's presence in the digital space is wise. But do you know what you're offering your audience and potential customers? This presentation explores what an experience is, how it connects to brands, and the point of technology by taking it back to the fundamentals of human connection.

Industries are scrambling to figure out how to effectively integrate technology into their business. Increasing your brand's presence in the digital space is wise. But do you know what you're offering your audience and potential customers? This presentation explores what an experience is, how it connects to brands, and the point of technology by taking it back to the fundamentals of human connection.

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What's the Point of Tech Anyway...

  1. 1. What’s the Point with Tech Anyway? OPTIMIZE THE BRAND EXPERIENCE BY APPLYING STORY TO INNOVATION Tunisha Singleton, Ph.D. ©2017
  2. 2. Turn Awareness into Behavioral Change (& Consumer Loyalty)
  3. 3. Immersive media is contagious, spreading across multiple industries  Live sports  Social advocacy  Video games  Medical, Psychotherapy  Military training  Movies, entertainment  Tourism
  4. 4. The Point of Immersive VR and 360 video aims to put people in places they’ve never been before
  5. 5. VR/AR represents a turning point in media consumption. The sport experience is now STORY LIVING brought to you by technology.
  6. 6. Cause Marketing & Immersive Experiences  TURN A USER INTO A DONOR  EMPATHY  TO ACTION Charity: Water gave donors a VR experience at this black-tie gala in New York (2016) Photo: Adam Mason Note the pattern between media consumption & human behavior
  7. 7. What is this experience you speak of... EXPERIENCE – the sensation of being emotionally or aesthetically moved by an occurrence directly observed or actively participated in; the totality of a person’s perceptions, feelings, and memories that cumulatively make up particular qualities of a person or group of people.
  8. 8. ...so what’s the point? The push to integrate the newest technologies is all well and good... But are bells and whistles enough? Am I doing it out of industrial force and pressure to keep up? FOMO? (fear of missing out)
  9. 9. Need for Applied-Research Dive into the relationship between human culture and technology
  10. 10. The Need for Story Let technology be the car and story be the driver. The car will not go anywhere w/o something behind the wheel. Story and intent makes technology: - useful - relevant - and participatory.
  11. 11. Marketing the acceleration of content is not enough. The 3Es:  Emotion  Engagement  Experience Integrate my framework of experiential marketing into your content and marketing strategy

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