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HBWC August 09


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Presentation for the Highland Business Women Club at the Drumossie Hotel, Inverness.

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HBWC August 09

  1. 1. Social Media for Business David Sim and Rene Looper
  2. 2. Social Media is people having conversations online
  3. 4. Marketing Developing relationship with customers, partners, suppliers. 14% vs 74%
  4. 5. Monitoring Leads, Reputation Management, Product Development
  5. 8. Human Face, Connecting with Community, Product Promotion, R&D, Customer Support
  6. 10. Research, Reputation Management
  7. 11. In June.... 350 million active users! 1 in 3 adults.
  8. 12. You Tube <ul><li>4.7bn Videos Watched in April in UK alone </li><ul><li>cf. BBC: 79m </li></ul><li>18.5 million users in UK +57%
  9. 13. Second only to Google as search engine
  10. 14. Uploading is free </li></ul>
  11. 15. Return on Investment
  12. 16. Social Media is like teen sex Everyone wants to do it No one knows how When it's finally done there is surprise it's not better Avinash Kaushik Analytics Evangalist, Google
  13. 19. Measuring Success <ul><li>Qualitative </li><ul><li>Build better relationships with key audiences
  14. 20. Participate in new conversations
  15. 21. Move from monologue to dialogue with customers </li></ul></ul><ul><li>Quantative </li><ul><li>Choose directly relevant measures </li><ul><li>Increase in sales
  16. 22. Reduction in time spent solving problems
  17. 23. Reduction in cost of sales
  18. 24. Increase in leads
  19. 25. Number of influencers mentioning business
  20. 26. Number of followers in Canada
  21. 27. Number of new customer suggestions </li></ul><li>Low priority </li><ul><li>Total number of followers
  22. 28. Number of hits </li></ul></ul></ul>
  23. 30. [email_address] [email_address]