Capitalise on social media

768 views

Published on

Alan Martin of Chat Marketing slides used during our workshop at Quality Hotel Edinburgh

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
768
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Capitalise on social media

  1. 1. Capitalise on Social Media!with Alan Martin and Rene Looper
  2. 2. Warm Welcome to All
  3. 3. Housekeeping
  4. 4. Introductions!!Your Name, Company, Current Involvement with SocialMedia and What you Hope to Learn from Today!
  5. 5. Alan MartinMD & Founder of Chat Marketing Marketing & Training Company Specialising in Social Media and PRRene LooperMD & Founder of Tuminds Social media speaker and trainer
  6. 6. Programme Outline 10.00am - 10.15am Registration & Networking 10.15am - 11.15am Twitter 11.15am - 12noon Google+ 12noon - 12.30pm Lunch 12.30pm - 1.45pm Facebook 1.45pm - 3.00pm LinkedIn
  7. 7. What’s Special About Twitter?Real-Time InformationSpeed of UseViral EffectInfluential CommunitiesSEOAwareness and BrandingHelp and Feedback MechanismCustomer Service
  8. 8. Twitter Terminology Tweet Follow Twitterverse/Twittersphere Retweet (RT) Follow Friday (FF) Direct Message (DM) Hashtags Tweeps/Tweeple
  9. 9. Custom Backgrounds
  10. 10. Building your Fan Base! Target Key People - locals, influentials etc What Are Your Competitors Doing? Who’s Following Them? Set-Up TweetDeck Keyword Alerts Set-Up Google Alerts to Help with Content Interact With Other Users - Ask Questions Acknowledge Others and Retweet 12:1 Follow Friday - #FF
  11. 11. Some More IdeasSocial Media Channel PrioritiesEstablish Objectives and GoalsSet up Two Accounts - Business and PersonalContent is King! - Useful, Unique or FunnyDevelop an Engagement Strategy - Content/FrequencyRemember the 80/20 Rule!Schedule your Updates!Make Followers Feel Welcome When They Visit Your Busines
  12. 12. Google+
  13. 13. Lunch!!
  14. 14. Grow and Engage your FansPage OptimisationNewsfeed OptimisationWeb IntegrationEngagement Adverts on FacebookMarketing Integration
  15. 15. Page OptimisationCustom Landing Tab - with reveal pageProfile Picture Space UtilisationBasic Content InfoFeatured LikesContestsApps
  16. 16. Custom Landing Tabs“Facebook Pages with a custom landing page grow44% faster than those without.” - Jan Rezab,socialbakersIn some cases has increased conversion rates by 50%
  17. 17. How Do I Get a CustomLanding Tab?Wildfire AppTabsiteShortstackLujure
  18. 18. DimensionsProfile Pic - 180 x 540 pixelsLanding Tab graphic - 510 x 772 pixels
  19. 19. Community BuildingGive-a-way (Welcome Tab) for sign-upsEngagement Ad (Like button embedded)Tag Users in your PostsPost on Other Business Pages/Leave CommentsAsk Questions in your Posts/Conversation StartersCustomise 3rd Party LinksSign-off Updates With Your Name & Stick AroundCreate Easy Calls to Action
  20. 20. Quote!“Every time you share a great link to some relevantcontent, you are giving two gifts: one to your base andthe other to the person or company that created thecontent” Mike Stelzner, Social Media Examiner
  21. 21. Facebook Ads
  22. 22. Engagement Ads
  23. 23. Engagement AdsExample Ads
  24. 24. Facebook AdvertisingTypes of Ad - Self Serve or Sponsored Storieswww.facebook.com/advertisingPay Per Click/Pay Per ImpressionCreating Your AdTargeting Your AdCreate Multiple VersionsTesting A/B and Multivariate
  25. 25. Facebook InsightsUnlocking FB InsightsUnderstanding the TerminologyCreating a DashboardCreating a Daily Check-list
  26. 26. What to Measure!Fans - Growth of PageEngagementCommunityCompetitors
  27. 27. Creating a Dashboard Post Feedback/ FB Fans FB Fans/Day FBF 7DMA FBF 28DMA Day18 - Nov 323 1 819 - Nov 334 11 320 - Nov 336 2 221 - Nov 339 3 122 - Nov 345 6 223 - Nov 348 3 524 - Nov 350 2 4.0 1025 - Nov 358 8 5.0 6
  28. 28. Keeping RecordsKeep Daily RecordsInclude Twitter Stats if AppropriateInclude a Notes Column to Record ActivityCompetitor AnalysisTiming is ImportantEstablish a Daily ChecklistCreate an Editorial Guide
  29. 29. Further Resourceshttp://www.allfacebook.com/http://www.edgerankchecker.comhttp://mashable.com/guidebook/facebook/http://www.socialmediaexaminer.com/www.crowdbooster.com
  30. 30. Remember!“The objective is not to be good at Facebook it’s to begood at Business because of Facebook” Jay Baer,Author
  31. 31. LinkedIn4BussinessAverage Household Income of Users: £57,000Average Age of LinkedIn User: 44.3 Years
  32. 32. What is LinkedIn?World’s Largest Professional Network100+ Million Users in 200 CountriesOne New Member Per SecondExecutives from all 2010 Fortune 500 are MembersMore Than Half of Users Located Outside the USA
  33. 33. What Is It Used For? Lead Generation Building Industry Contacts Industry Intelligence and Insights Networking Recruitment Event Promotions Brand Awareness SEO
  34. 34. Do I Need a Paid Account?InMailProfile OrganiserPremium Search AbilityProfile StatsSearch AlertsEnhanced Introduction FacilityOpen LinkPreviewsPriority Service
  35. 35. Tour of LinkedIn BasicsHome PageNewsPersonal Profile - Remember to Add Facebook LinkContactsInboxJobs/RecruitmentCompanies - Company Profile
  36. 36. More LinkedIn Features Groups Answers Events Polls Get More Apps Security Settings
  37. 37. LinkedIn StrategyEngagement Strategy - Status Updates, Group Activity,AnswersBuild Your NetworkBuild Trust and CredibilityBuild Engagement
  38. 38. How to Use it Effectively Set Out Your Stall - Complete Profile & Create Business Page Market Your Events Answer Questions Share News/Articles Welcome Emails LinkedIn Ads Who’s Looked at your Profile?
  39. 39. SummaryIt Takes Time and EffortDon’t Just Set Up Profile and Sit BackDevelop an Engagement StrategyDon’t Sell, TellEstablish Credibility and TrustEngage RegularlyShare Regularly - Givers Gain!!
  40. 40. Questions?Twitter @Time4AChat Twitter @Tumindswww.facebook.com/chatmarketing www.facebook.com/Tumindsalan@chat-marketing.co.uk Rene@Tuminds.comTel: 0845 625 1065 Tel: 01463 231375
  41. 41. Capitalise on Social Media!with Alan Martin and Rene Looper

×