Digital Identity and Personal Branding of Journalists in Social Media – The Case of Finland’s YLE  Tuija Aalto April 15 2010
YLE Social Media Strategy 2009 <ul><li>Content </li></ul><ul><li>Services / API </li></ul><ul><li>People </li></ul><ul><ul...
The Training & Development Program <ul><li>Innovation in online journalism </li></ul><ul><li>Developing online personaliti...
Professional Identity Online Work Professional Personal
The 360 Degrees of Online Identity Professional Personal Private Public
New Identity of a Journalist <ul><li>Who am I online? </li></ul><ul><ul><li>Own voice: My topics and areas of interest, my...
Professional Visibility Online Great openness of journalistic process Low openness of journalistic process Low profile onl...
The Training & Development Program <ul><ul><li>Social media curriculum  </li></ul></ul>
 
The Training & Development Program <ul><ul><li>Social media curriculum  </li></ul></ul><ul><ul><li>Practical training </li...
 
 
The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul><ul><ul><li>Practical training </li>...
 
The Training & Development Program <ul><ul><li>Social media curriculum  </li></ul></ul><ul><ul><li>Practical training </li...
 
The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul><ul><ul><li>Practical training </li>...
 
Issues <ul><li>Time management </li></ul><ul><li>Web’s hostility  </li></ul><ul><li>Control of Personal Brand </li></ul><u...
Toward Networked Journalism <ul><li>A &quot;newbie&quot; on any forum is not respected </li></ul><ul><li>Trust must be bui...
Thank You! <ul><li>[email_address] </li></ul><ul><li>@Tuija on Twitter </li></ul>
 
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BEA 2010

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Digital Identity and Personal Branding of Journalists in Social Media – The Case of Finland’s YLE
April 15 2010

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  • Muuta yläkulman tiedot avaamalla pohjatiedosto -&gt;View-&gt;Master&gt;Slidemaster. Mene siellä diaan, napauta kenttä aktiiviseksi ja muuta tiedot. Tallenna ja palaa normaali-tilaan View-&gt;Normal. Nyt en äkkiä muista mitä nämä toiminnot ovat suomenkielisessä versiossa, muistaakseni Näytä&gt;Perustyyli jne.
  • Muuta yläkulman tiedot avaamalla pohjatiedosto -&gt;View-&gt;Master&gt;Slidemaster. Mene siellä diaan, napauta kenttä aktiiviseksi ja muuta tiedot. Tallenna ja palaa normaali-tilaan View-&gt;Normal. Nyt en äkkiä muista mitä nämä toiminnot ovat suomenkielisessä versiossa, muistaakseni Näytä&gt;Perustyyli jne.
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  • BEA 2010

    1. 1. Digital Identity and Personal Branding of Journalists in Social Media – The Case of Finland’s YLE Tuija Aalto April 15 2010
    2. 2. YLE Social Media Strategy 2009 <ul><li>Content </li></ul><ul><li>Services / API </li></ul><ul><li>People </li></ul><ul><ul><li>YLE employees encouraged to be present online and open their work processes </li></ul></ul><ul><ul><li>Support & training will be provided </li></ul></ul>
    3. 3. The Training & Development Program <ul><li>Innovation in online journalism </li></ul><ul><li>Developing online personalities </li></ul>
    4. 4. Professional Identity Online Work Professional Personal
    5. 5. The 360 Degrees of Online Identity Professional Personal Private Public
    6. 6. New Identity of a Journalist <ul><li>Who am I online? </li></ul><ul><ul><li>Own voice: My topics and areas of interest, my way of processing and presenting information </li></ul></ul><ul><li>Co-creation, culture and tools </li></ul><ul><ul><li>Reciprocity, culture of cooperation online </li></ul></ul><ul><ul><li>Mechanisms of trust, assessing trustworthiness/credibility online </li></ul></ul>
    7. 7. Professional Visibility Online Great openness of journalistic process Low openness of journalistic process Low profile online High profile online
    8. 8. The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul>
    9. 10. The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul><ul><ul><li>Practical training </li></ul></ul>
    10. 13. The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul><ul><ul><li>Practical training </li></ul></ul><ul><ul><li>Networking, open seminars </li></ul></ul>
    11. 15. The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul><ul><ul><li>Practical training </li></ul></ul><ul><ul><li>Networking, open seminars </li></ul></ul><ul><ul><li>Open piloting: Bambuser </li></ul></ul>
    12. 17. The Training & Development Program <ul><ul><li>Social media curriculum </li></ul></ul><ul><ul><li>Practical training </li></ul></ul><ul><ul><li>Networking, open seminars </li></ul></ul><ul><ul><li>Open piloting: Bambuser </li></ul></ul><ul><ul><li>Coaching </li></ul></ul>
    13. 19. Issues <ul><li>Time management </li></ul><ul><li>Web’s hostility </li></ul><ul><li>Control of Personal Brand </li></ul><ul><li>Keeping Private Life Private </li></ul><ul><li>Content and subject matter </li></ul>
    14. 20. Toward Networked Journalism <ul><li>A &quot;newbie&quot; on any forum is not respected </li></ul><ul><li>Trust must be built before collaboration, or even innovation, can happen </li></ul>
    15. 21. Thank You! <ul><li>[email_address] </li></ul><ul><li>@Tuija on Twitter </li></ul>

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