How to Create a Media Kit for your Blog

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The steps and tips to creating a successful media kit, including how to format it and what PR people are looking to see in it.

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How to Create a Media Kit for your Blog

  1. 1. How to Create a Blog Media Pack Your Influence is Worthy – it’s just a matter of presenting it
  2. 2. What we will cover....     What is a media pack How brands can collaborate with bloggers Marketing metrics for your media pack Driving brands to you
  3. 3. Brand and Blogger Collaborations        Interviews with CEOs and company personalities Affiliate marketing Social media push and Twitter chats Guest Blog posts/sponsored posts/infographics Giveaways Blogger visits and events Blogger round ups
  4. 4. Brand and Blogger Collaborations         Blogger Awards Product giveaways Text links Creative collaborations Linky posts Banners Newsletter promotions Curation of a series of content
  5. 5. What are brands looking for in this collaboration? Let’s offer brands what they want whilst engaging with your readership
  6. 6. Blog media pack structure       Cover page Overview Social and SEO metrics Services Credentials Contacts
  7. 7. Cover page
  8. 8. Overview
  9. 9. Social and SEO Metrics
  10. 10. Services
  11. 11. Services
  12. 12. Contacts
  13. 13. SEO & Social Metrics that Count Audience > Geo > Location
  14. 14. SEO & Social Metrics that Count Domain Authority and linking root domains
  15. 15. SEO & Social Metrics that Count Social following
  16. 16. SEO & Social Metrics that Count FB > Insights > People > Your fans and people engaged
  17. 17. How to Drive Brands to You      PR-Advertising page PostJoint, Affiliate4U Know the players Show off that you worked with brands Drive traffic to other websites

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