Creativity for a client

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A systems view of how a team creates for a client

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Creativity for a client

  1. 1. Creating for a sponsor or client Tudor Rickards May 2007
  2. 2. The Insight Process <ul><li>The team creates insights for a client or sponsor </li></ul><ul><li>The process involves insights drawing on belief systems or platforms of understanding (POUs) </li></ul><ul><li>The team has a collective POU </li></ul><ul><li>So does the client … </li></ul><ul><li>Insights have to occur in both POUs </li></ul>
  3. 3. The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Process leader Context
  4. 4. The role of process facilitator <ul><li>The insight process can be chaotic and unstructured </li></ul><ul><li>A ‘formal’ leader both creates and brings control, restricting the creativity of others </li></ul><ul><li>A process facilitator focuses on augmenting the impact of the creativity of others on the client </li></ul><ul><li>A process facilitator can be regarded as a creative leader within the insight system </li></ul>
  5. 5. The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Formal leader Context
  6. 6. The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Process leader Context Insight Flow

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