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5 Tips for Building Your Brand    Using Video Marketing        World-class video marketing comes at a price.              ...
#1. Start with a concept worthy of your brand• Big picture• Customer benefits• Not just a talking head, “me, me, me...”   ...
#2. Leverage media libraries•   High quality•   High impact•   Low cost•   Speedier production timeline     © 2012        ...
#3. Adopt an accelerated process• Eliminate traditional steps that...    •     Add the most cost    •     Stifle collabora...
#4. Use a variable Call To Action (CTA)• Maximize reuse-ability             Find your trainer today at                www....
#5. Use an Online Video Platform (OVP)• OVP lets you embed on your website/blog, embed on  Facebook/Twitter/LinkedIn, dist...
#5. Use an Online Video Platform (OVP)• OVP provides rolled-up results from all videos, all placements• Review the timelin...
Download the Companion White Paper...• http://web.tubifi.com/Free-White-Paper-  5_Tips_For_Building_Your_Brand_Using_Video...
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5 tips for building your brand using video marketing

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Download the companion white paper here: http://web.tubifi.com/Free-White-Paper-5_Tips_For_Building_Your_Brand_Using_Video_Marketing?utm_campaign=SlideShare-5-Tips-Brand-Video&utm_source=SlideShare

There's room for all types of video in your marketing mix -- product demos, recorded sales presentations, customer testimonials, etc.

But every organization needs at least one high-impact video that encapsulates the brand and showcases the overall unique selling proposition.

With these 5 tips you will learn how to create high-impact video marketing that elevates your brand, quickly, and at a cost that any organization can afford.

Published in: Business
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5 tips for building your brand using video marketing

  1. 1. 5 Tips for Building Your Brand Using Video Marketing World-class video marketing comes at a price. A very low one.
  2. 2. #1. Start with a concept worthy of your brand• Big picture• Customer benefits• Not just a talking head, “me, me, me...” http://content.tubifi.com/previews/1jHk4JH2-X8B0DXOw © 2012 page 2
  3. 3. #2. Leverage media libraries• High quality• High impact• Low cost• Speedier production timeline © 2012 page 3
  4. 4. #3. Adopt an accelerated process• Eliminate traditional steps that... • Add the most cost • Stifle collaboration • Expose you to the most risk • Waste the most time   Traditional Video Production Process:   Accelerated Production Process: © 2012 page 4
  5. 5. #4. Use a variable Call To Action (CTA)• Maximize reuse-ability Find your trainer today at www.coachup.com Trainers: post your free profile at www.coachup.com • Overlays: • Pre-roll • Ticker Your first training session is free at • Post-roll www.coachup.com © 2012 page 5
  6. 6. #5. Use an Online Video Platform (OVP)• OVP lets you embed on your website/blog, embed on Facebook/Twitter/LinkedIn, distribute to YouTube, etc.• When you use YouTube’s embed code to distribute it elsewhere you relinquish the viewer’s experience to YouTube (ads, playlist, YouTube branding) This is a negative video about Experian created by some angry guy. © 2012 page 6
  7. 7. #5. Use an Online Video Platform (OVP)• OVP provides rolled-up results from all videos, all placements• Review the timeline to see where people are abandoning the video © 2012 page 7
  8. 8. Download the Companion White Paper...• http://web.tubifi.com/Free-White-Paper- 5_Tips_For_Building_Your_Brand_Using_Video_Marketing?utm_cam paign=SlideShare-5-Tips-Brand-Video&utm_source=SlideShare © 2012 page 8

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