FEASIBILITY STUDY             MARKET OVERVIEW   GROSS DEVELOPMENT VALUE &     GROSS DEVELOPMENT COST
General Proposed Concept
Phase 1                                                                      Total unit = 1160 unit                       ...
Phase 2                                                                       Total unit = 1040 unit                      ...
Phase 3                                                                       Total unit = 990 unit                       ...
Phase 4                                                       Total unit = 700 unit                                       ...
Phase 5                                                                Total unit = 600 unit                              ...
Phase 6                                                             Total unit = 498 unit                                 ...
The price for housing in Singapore List of average new & resale prices of Housing Development Board flats                 ...
 The prices of housing in Singapore are very high  compare to Malaysia. In Malaysia the landed property are cheaper than...
The price for housing in Beijing    Residential Building Types in Urban China:      •   Common apartment housing, (withou...
Economically Affordable Housing   A kind of public housing subsidized by the government.   The cost and selling price of...
Secondary Class City—Nanjing (Oct. 2010—Sep. 2012)                                                      Price Distribution...
The price for housing in Malaysia   By property type, terraced houses continued to dominate the new housing    market.  ...
   For demand was highest for units priced between RM100,000 and RM150,000 per unit as    evident by 24.3% sales performa...
 As at end of Q1  2011, number of  new houses  launched into the  market within  the past nine  months was  31,275 units....
COMPARISON BETWEEN MALAYSIA, CHINA AND SINGAPORE                MALAYSIA                                              CHIN...
DEMAND IN HOUSING MARKET AT KOTA TINGGI                        Housing Projection For Kota Tinggi                         ...
DEMAND IN HOUSING MARKET IN KOTA TINGGIExisting Stock Of Residential Unit By Type For Kota Tinggi  30.0 27.4              ...
FUTURE SUPLLY FOR HOUSING IN DISTRICT OF              KOTA TINGGI                               Under construction        ...
DEVELOPMENT PROFIT
PROJECTED GROSS DEVELOPMENT VALEUE                                   Land Size                                            ...
GROSS DEVELOPMENT VALUE(GDV) FOR EACH PHASES  Phase 1          PHASE 1               Unit   Sub-Total (RM)1) Double Storey...
Phase 2             PHASE 2            Unit   Sub-Total (RM)1) Double Storey Teracce         124     34,577,4002) Link Ter...
Phase 3          PHASE 3              Unit   Sub-Total (RM)1)Double Storey Terrace        155     43,221,7502)Link Terrace...
Phase 4               PHASE 4           Unit   Sub-Total (RM) 1)Double Storey Cluster         94      29,034,720 2)Double ...
Phase 5                 PHASE 5           Unit   Sub-Total (RM)  1) Double Storey Terrace         191      53,260,350  2) ...
Phase 6                PHASE 6           Unit   Sub-Total (RM) 1) Double Storey Teracce         156      43,500,600 3) Dou...
TOTAL FOR EACH PHASE       PHASE           TOTAL FOR EACH PHASE(RM)          1                  237,062,300          2    ...
ESTIMATION GROSS DEVELOPMENT COST (GDC)    Description        Phase 1      Phase 2      Phase 3      Phase 4      Phase 5 ...
PROJECTED DEVELOPMENT PROFIT (GDC-GDV)        Description          Phase Phase 2    Phase 3   Phase 4   Phase 5   Phase 6 ...
FINANCING & MARKET        STRATEGIES
Pricing Strategy   Determine Reasonable and Profitable Price     The proposed selling price also refers to current     de...
SELECTION OF FINANCIAL           INSTITUTION
Financial Institutions The development shall only experience one phase of financial loan because the land owns by the dev...
   To obtain any loan from the financial institution,    selection of bank for funding is based on the bank    which offe...
MARKETING STRATEGIES
Project Years              Phases        Year to construct                 1               2 year                 2       ...
Target Buyers   The target buyers for this kind of development are those that within    the area and also the surrounding...
Non-Bumiputera   For the non-bumiputera, there will be giving a discount rate of    up to 5% will be given to them accord...
Strategies to Attract Target Buyers Get Publicity CoveragePublicity does not just help our company sell products to consu...
CONCLUSION This proposed of development is expected to get  a total of RM 1,579,608,840 for the Gross  Development Value ...
Draft final present for study market (last and burn)
Draft final present for study market (last and burn)
Draft final present for study market (last and burn)
Draft final present for study market (last and burn)
Draft final present for study market (last and burn)
Draft final present for study market (last and burn)
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Draft final present for study market (last and burn)

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Draft final present for study market (last and burn)

  1. 1. FEASIBILITY STUDY MARKET OVERVIEW GROSS DEVELOPMENT VALUE & GROSS DEVELOPMENT COST
  2. 2. General Proposed Concept
  3. 3. Phase 1 Total unit = 1160 unit Total area = 91.2 acre Land Size Land Amenities Unit Acre/unit Total AcreDevelopment Component Unit Built-up Width Length Area TNB 3 0.07 0.21Normal House STP 1 3.79 3.79Double Storey Terrace 22 70 222 1540 2145 Water Reservoir 1 2 2Link Terrace 24 80 135 1920 1440 Surau 1 0.25 0.25Double Storey Semi-D 45 90 64 4050 4095 TOTAL 6 6.25Double Storey Shop House 22 70 141 1540 2926 PercentageAffordable House Others (acre) AcreSingle Storey Terrace 20 60 299 1200 800 Open Space 4% 3.6Double Storey Cluster 30 60 299 1800 1560 Commercial 8.6 TOTAL 1160 TOTAL 12.2
  4. 4. Phase 2 Total unit = 1040 unit Total area = 83.15 acre Development Land Size Amenities Unit Acre/unit Total Acre Unit Land Area Built-up Component Width Length Detention Pond 3.3Normal House TNB 3 0.07 0.21Double Storey Terrace 22 70 124 1540 2145 Primary School 1 6 Kindergarten 2 0.25 0.5Link Terrace 24 80 183 1920 1440 Mosque 1 2 2Double Storey Semi-D 45 90 82 4050 4095 TOTAL 7 12.01Double Storey Shop House 22 70 53 1540 2926Affordable HouseSingle Storey Terrace 20 60 299 1200 800 Others Percentage (acre) Acre Open Space 7% 5.8Double Storey Cluster 30 60 299 1800 1560 TOTAL 5.8 TOTAL 1040
  5. 5. Phase 3 Total unit = 990 unit Total area = 85.31 acre Land Size Amenities Unit Acre/unit Total AcreDevelopment Component Unit Land Area Built-up Width Length Detention Pond 10Normal House TNB 3 0.07 0.21Double Storey Terrace 22 70 155 1540 2145 Kindergarten 1 0.25 0.25Link Terrace 24 80 135 1920 1440 Religious School 1 1.5 1.5Double Storey Cluster 32 65 168 2080 5460 Community Hall 1 1 1Double Storey Semi-D 45 90 46 4050 4095 Surau 1 0.25 0.25Double Storey Shop House 22 70 88 1540 2926 TOTAL 7 13.21Affordable House Others Percentage (acre) AcreSingle Storey Terrace 20 60 199 1200 800 Open Space 7% 6Double Storey Cluster 30 60 199 1800 1560 4.5 Drainage 5% TOTAL 990 TOTAL 10.5
  6. 6. Phase 4 Total unit = 700 unit Total area = 87.11 acre Land Size Others Percentage (%) Area (ac)Development Component Unit Land Area Built-up Width Length Open Space 6.89 6.00Normal House Drainage 5.17 4.50 TOTAL - 10.5Double Storey Cluster 32 65 94 2080 2145Double Storey Semi-D 45 90 86 4050 4095 Amenities Unit Acre/unit Total AreaDouble Storey Link Detention Pond - - 1.70Bungalow 60 85 118 5100 5070 TNB 3 0.07 0.21Affordable House Kindergarten 2 0.25 0.50Single Storey Terrace 20 60 201 1200 800 Com. Hall - - -Double Storey Cluster 30 60 201 1800 1560 Surau 2 0.25 0.50 Secondary School 1 9.00 9.00TOTAL 700 TOTAL 8 - 11.91
  7. 7. Phase 5 Total unit = 600 unit Total area = 87.25 acre Amenities Unit Acre/unit Total Area Detention Pond - - 5.70 TNB 4 0.07 0.28 Land Size Unit Land Built-up Primary School 1 6 6.00Development Component Area Kindergarten 1 0.25 0.25 Width Length Sek. Agma 1 1.5 1.50Normal House Com. Hall 1 1 1.00Double Storey Terrace 22 70 191 1540 2145 Surau 1 0.25 0.25Double Storey Cluster 24 80 94 1920 1440 TOTAL 9 - 14.98Double Storey Semi-D 45 90 86 4050 4095Double Storey Link 60 85 85 5100 5070 Others Percentage (%) Area (ac)BungalowDouble Storey Bungalow 60 100 144 6000 5460 Open Space 6.87 6.00 600 Drainage 5.13 4.48TOTAL TOTAL - 10.48
  8. 8. Phase 6 Total unit = 498 unit Total area = 84.58 acre Land Size Amenities Unit Acre/unit Total AreaDevelopment Component Unit Land Area Built-up Width Length TNB 4 0.07 0.28 Surau 1 0.25 0.25Normal HouseDouble Storey Terrace 22 70 156 1540 2145 TOTAL 5 - 0.53Double Storey Cluster 24 80 62 1920 1440 Others Percentage (%) Area (ac)Double Storey Semi-D 45 90 69 4050 4095 Open Space 14.50 12.26Double Storey Link 60 85 138 5100 5070 TOTAL - 12.26BungalowDouble Storey Bungalow 60 100 73 6000 5460TOTAL 498
  9. 9. The price for housing in Singapore List of average new & resale prices of Housing Development Board flats Internal New Resale Room Period Type sq feet RM RM 3 room 700 280,000 400,0002007s sharp 4 room 969 460,000 600,000rise at 2008 5 room 1184 580,000 740,000 Executive 1399 700,000 900,000 3 room 700 582,000 4 room 969 752,600 840,300 2010 5 room 110 897,400 Executive 130 1,071,800
  10. 10.  The prices of housing in Singapore are very high compare to Malaysia. In Malaysia the landed property are cheaper than in Singapore. In Singapore are very to hard to find landed property, if had the price are so high compare to Malaysia. Beside that many Singaporean that have money are more interested on buying landed property than high rise building like flat and apartment.
  11. 11. The price for housing in Beijing Residential Building Types in Urban China: • Common apartment housing, (without any fitment ) • High quality apartment housing, (ready with fitment) • Economically affordable housing, • Villas The value of a Chinese villa not depend on the built-up area, it’s depend on plot ratio. Very expensive (Accessibility/ location/ size/plot ratio, etc) i.e. Beijing—normally around RMB 3,000,000-5,000,000/unit (RM 1,500,000-2,500,000/unit) At present, the development of villa is not allowed any more.
  12. 12. Economically Affordable Housing A kind of public housing subsidized by the government. The cost and selling price of such housing is much lower than for common apartment housing, as developers enjoy preferential tax policies and pay less for the land.ApartmentFirst Class City—Beijing (Oct.2010—Sep.2011) Price Distribution (RMB/m²)  Generally, the price is increasing during the whole year  Price: RMB 254,000—270,000/m² (RM 127,000—135,000/m²)
  13. 13. Secondary Class City—Nanjing (Oct. 2010—Sep. 2012) Price Distribution (RMB/m²) Price: RMB 12,600—14,000/m2(RM 6,300—7,000/m2)Third Class City—Shijiazhuang (Dec. 2009—Nov. 2010) Price Distribution(RMB/m²) Price: RMB 5,000—6,100/m² (RM 2,500—3,050/m²)
  14. 14. The price for housing in Malaysia By property type, terraced houses continued to dominate the new housing market. This property type represented 62.1% (3,791 units) of the national total. Single storey terraced houses made up 28.9% (1,764 units) whilst 2-3 storey terrace formed another 33.2% (2,027 units). The 2-3 storey semi-detach constituted another 10.9% (666 units) of the total Single storey semi-detach and condominium/ apartments formed 9.9% (604 units) and 7.3% (444 units) respectively By price range, houses priced between RM250,000 and RM500,000 per unit are popular among developers as evident by the 38.7% (2,365 units) contribution to the new houses launched into the market. The next popular property type was priced between RM150,000 and RM200,000 per unit.
  15. 15.  For demand was highest for units priced between RM100,000 and RM150,000 per unit as evident by 24.3% sales performance as against18.9% recorded in the previous quarter. Next highest were units priced between RM150,000 and RM200,000 per unit and between RM200,000 and RM250,000 per unit.Perak and Johor registered 21.3% (240 units) and 21.9% (157 units) sales performancesrespectively. Pahang recorded the highest sales performance of 26.2% and Kedahfollowed with 25.6%. On the other hand, none of the units launched in Kuala Lumpurwere taken up.
  16. 16.  As at end of Q1 2011, number of new houses launched into the market within the past nine months was 31,275 units. By property type, terraced houses continued to dominate the new housing market. This property type represented 54.1% (16,907 units) of the national total
  17. 17. COMPARISON BETWEEN MALAYSIA, CHINA AND SINGAPORE MALAYSIA CHINA Place Size (ft²) Price (RM) Place Size (ft²) Price (RM) Average Sale (RM) 1760 368,000 RM 8.89-9.45 753 Johor Bahru 1540 278,000 (million/unit) 1476 525,000 RM 12.7-13.5 127,000- 3500 158,000 Beijing 1076 (million/unit) 135,000(RMft²) Kota Tinggi 5000 198,000 12000 687,000 RM 16.5-17.5 1399 2200 410,000 (million/unit) Melaka 2500 450,000 441.000- 5296 550,000 753 490,000 (RM/unit) SINGAPORE 630,000- 6,300-7,000 Nanjing 1076 700,000 Place Size (ft²) Price (RM) (RMft²) (RM/unit) 700 582,000 819,000- 969 752,600 1399 910,000 Orchad (RM/unit) 110 897,400 175,000- 130 1,071,800 753 213,500 4004 4,180,000 (RM/unit) Central 8500 22,000,000 250,000- 2,500-3,050 11000 28,000,000 Shijiazhuang 1076 305,000 (RM/unit) (RM/ft²) 3940 7,800,000 325,000- Central East 4004 8,200,000 1399 396,500 6,975 10,000,00 (RM/unit)
  18. 18. DEMAND IN HOUSING MARKET AT KOTA TINGGI Housing Projection For Kota Tinggi Base on Johor Structure 100,000 plan, Housing Projection 90,000 91,477 for District of Kota Tinggi 79,488 80,000 67,931 are increase. 70,000 60,000 56,937 50,000 50,771 Proposed site located in 40,000 Tanjung Surat/ Johor Lama planning block. 30,000 20,000 10,000 Second planning block 0 2001 2005 2010 2015 2020 that have a higher population Source: Johor Structure Plan, 2001-2020 Our proposedPlanning Block 2000 2005 2010 2015 2020 development for this sitePengerang/ Pantai 32,040 34,281 36,438 38,360 39,994 are relevant.Timur Market for housing inSedili Kecil 47,363 26,852 28,663 30,482 33,490 proposed site are higherTg. Surat/ Johor 53,921 46,161 52,360 55,078 57,381 because several factorLama such asBandar Kota Tinggi 42,535 47,541 53,915 56,711 59,079 population, committedSedili Besar 83,805 14,102 16,259 17,172 18,059 development (proposedBandar Tenggara 69,642 34,328 36,650 38,703 40,308 UTM Bandar Penawar andTotal 329,306 203,265 224,285 236,506 248,311 Petroleum Plant) Source: District of Kota Tinggi Local Plan 2020.
  19. 19. DEMAND IN HOUSING MARKET IN KOTA TINGGIExisting Stock Of Residential Unit By Type For Kota Tinggi 30.0 27.4 Existing stock of 26.0 25.2 residential unit by which 25.0 are 23,224 units. 20.0 Because there is no complete development by 15.0 13.2 that time. 10.0 Highest unit- single storey terrace houses which is 5.0 3.4 % 2.4 1.6 27.4; detach,26.0 ; and low 0.1 0.2 0.0 0.3 0.2 0.0 0.0 cost house,25.2. The lowest unit supplied is cluster and SOHO house where both of these were never supplied in this area.  This happen because terrace house is more Source: Stock Property Report, Q4 2010 & Q2 2011 affordable compare than the other houses.
  20. 20. FUTURE SUPLLY FOR HOUSING IN DISTRICT OF KOTA TINGGI Under construction Start Newly Supply Type 1st Quarter 2nd Quarter 1st Quarter 2nd Quarter 1st Quarter 2nd Quarter Single Storey Terrace 1,061 1,104 43 0 616 0 2-3 Storey Terrace 301 336 35 25 81 0Single Storey Semi-Detach 0 0 0 24 0 0 2-3 Storey Semi-Detach 90 90 0 34 0 0 Detach 7 7 14 45 0 0 Town House 0 0 0 0 0 0 Cluster 84 84 0 0 0 0 Low Cost House 794 794 0 0 0 0 Low Cost Flat 62 62 0 0 0 0 Flat 62 62 0 0 0 0 Service Apartment 223 223 0 0 0 0Condominium/ Apartment 96 96 0 0 0 0 Total 2,780 2,858 78 97 697 0
  21. 21. DEVELOPMENT PROFIT
  22. 22. PROJECTED GROSS DEVELOPMENT VALEUE Land Size Price per sf Price/unitDevelopment Component Width Length Land Area sf Built-up sf (RM) (RM) sf sf1) Double Storey Terrace 22 70 1540 2145 130 278,8502) Link Terrace 24 80 1920 2160 135 291,6003) Double Storey Cluster 32 65 2080 1931 160 308,8804) Double Storey Semi-D 45 90 4050 3570 165 589,0505) Double storey Link Bungalow 60 85 5100 3770 175 659,7506) Single Storey Bungalow 60 100 6000 2400 200 480,0007) Double Storey Bungalow 60 100 6000 3480 200 696,0008) 2 storey shop house 22 70 1540 2970 120 356,4009) Single Storey Cluster (80K) 30 60 1800 880 0 80,00010) Double Storey Terrace(50K) 18 55 990 780 0 50,00011)Double Storey Terrrace(30K) 14 55 770 680 0 30,00012) Shopping Complex 120 44,431,20013) Resort 200 217,800,000
  23. 23. GROSS DEVELOPMENT VALUE(GDV) FOR EACH PHASES Phase 1 PHASE 1 Unit Sub-Total (RM)1) Double Storey Terrace 222 61,904,7002) Link Terrace 135 39,366,0003) Double Storey Semi-D 64 37,699,2004) 2 Storey Shop 141 50,252,4005) Single Storey Cluster(80K) 598 47,840,000TOTAL REVENUE (GDV) 1160 237,062,300
  24. 24. Phase 2 PHASE 2 Unit Sub-Total (RM)1) Double Storey Teracce 124 34,577,4002) Link Terrace 183 53,362,8003) Double Storey Semi-D 82 48,302,1004) Shopping Complex 1 44,431,2005) 2 Storey Shop 53 18,889,2006)Double Storey Cluster(80K) 198 15,840,0007) Double Storey Terrace(50K) 400 20,000,000TOTAL REVENUE (GDV) 1041 235,402,700
  25. 25. Phase 3 PHASE 3 Unit Sub-Total (RM)1)Double Storey Terrace 155 43,221,7502)Link Terrace 135 39,366,0003) Double Storey Cluster 168 51,891,8404)Double storey Semi-D 46 27,096,3005)2 storey shop 88 31,363,2006)Double Storey Terrace(50K) 200 10,000,0007)Double Storey Terrace(30K) 198 5,940,000TOTAL REVENUE (GDV) 990 208,879,090
  26. 26. Phase 4 PHASE 4 Unit Sub-Total (RM) 1)Double Storey Cluster 94 29,034,720 2)Double storey Semi-D 86 50,658,300 3)Double storey Link Bungalow 118 77,850,500 4)Double Storey Terrace(30K) 402 12,060,000 TOTAL REVENUE (GDV) 700 169,603,520
  27. 27. Phase 5 PHASE 5 Unit Sub-Total (RM) 1) Double Storey Terrace 191 53,260,350 2) Double Storey Cluster 94 29,034,720 3) Double Storey Semi-D 86 50,658,300 4) Double Storey Link Bungalow 85 56,078,750 5) Single Storey Bungalow 72 34,560,000 6) Double Storey Bungalow 72 50,112,000 TOTAL REVENUE (GDV) 600 273,704,120
  28. 28. Phase 6 PHASE 6 Unit Sub-Total (RM) 1) Double Storey Teracce 156 43,500,600 3) Double Storey Cluster 62 19,150,560 4) Double Storey Semi-D 69 40,644,450 5) Double storey Link Bungalow 138 91,045,500 6) Single Storey Bungalow 37 17,760,000 6) Double Storey Bungalow 36 25,056,000 7) Resort 217,800,000 TOTAL REVENUE (GDV) 498 454,957,110
  29. 29. TOTAL FOR EACH PHASE PHASE TOTAL FOR EACH PHASE(RM) 1 237,062,300 2 235,402,700 3 208,879,090 4 169,703,520 5 273,424,120 6 454,957,110 OVERALL TOTAL (GDV) 1,579,608,840
  30. 30. ESTIMATION GROSS DEVELOPMENT COST (GDC) Description Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Overall Total Building Cost 145,214,050 123,310,250 132,387,380 118,724,765 176,623,965 155,134,145 851,394,555Infrastructure Cost 50,427,000 38,946,250 38,805,250 34,965,250 33,638,750 31,344,500 228,127,000Contingencies Cost 9,782,053 8,112,825 8,559,632 7,684,501 10,513,136 9,323,932 53,976,078 TOTAL 205,423,103 170,369,325 179,752,262 161,374,516 220,775,851 195,802,577 1,133,497,633 Description Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Total (RM)1)Total Construction 205,423,103 170,369,325 179,752,262 161,374,516 220,775,851 195,802,577 1,133,497,633Cost2)Professional fees 14,379,617 11,925,853 12,582,658 11,296,216 15,454,310 13,706,180 79,344,834(7%)3)Administration & 4,108,462 3,407,387 3,595,045 3,227,490 4,415,517 3,916,052 22,669,953Marketing (2%)4)Contribution & 5,585,100 5,021,075 4,824,415 2,326,215 2,074,625 2,695,470 22,526,900FeesSUBTOTAL (1-4) 229,496,282 190,723,639 200,754,380 178,224,437 242,720,302 216,120,279 1,258,039,320 5) Finance Cost (30% Construction Cost x 8%x5year) 136,019,716 6) Land Cost 41,488,000TOTAL GROSS DEVELOPMENT COST (GDC) 1,435,547,036
  31. 31. PROJECTED DEVELOPMENT PROFIT (GDC-GDV) Description Phase Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Total 11)Gross Development Value 237,06 235,402,7 208,879,0 169,603,5 273,704,1 454,957,1 1,579,608,84 (GDV) 2,300 00 90 20 20 10 0 Less 229,49 190,723,6 200,754,3 178,224,4 242,720,3 216,120,2 1,258,039,322)Gross Development Cost 6,282 39 80 37 02 79 0 (GDC)-excluding land cost & finance charges GDV-GDC 7,566, 44,679,06 - 30,983,81 238,836,8 8,124,710 321,569,520 018 1 8,620,917 8 313) Finance Charges 136,019,7164) Land Cost 41,488,000 GROSS PROFIT (GDV-GDC) 321,569,520 % RETURNS ON SALES 20.36% (profit/GDV) % ROI (profit/GDC) 26% Average Cost/acre 2,768,120 Average Cost/ unit 287,685
  32. 32. FINANCING & MARKET STRATEGIES
  33. 33. Pricing Strategy Determine Reasonable and Profitable Price The proposed selling price also refers to current development trend and selling price. Awareness the Strength of the Site The strength on the site that can be note such as the near with beach Desaru, existing highway Senai-Desaru and already have existing infrastructure and facilities. Identify the Demand of Nearest Location Should be examine to know the demand by type of building, categories of buyers and income statement for people who leave in Kota Tinggi
  34. 34. SELECTION OF FINANCIAL INSTITUTION
  35. 35. Financial Institutions The development shall only experience one phase of financial loan because the land owns by the developer, hence, a Pre-Bridging Finance is unnecessary.  Thus the financial loan needed is Bridging Finance. The Process of Bridging Finance Developer Approval of floor plan, planning approval and advertising and promotional permit Fill up the financing form Pass up the basic documents + supporting documents Deliberation of bank: Financial status, background of company, operation system, working experience and etc
  36. 36.  To obtain any loan from the financial institution, selection of bank for funding is based on the bank which offers highest margin of financing, lowest interest rate and longest period of mortgage payment. CIMB Berhad Bank and EON Bank Berhad are selected as the source of bridging finance CIMB Berhad Bank is the main selected be chosen as the source of bridging finance to finance the construction cost of development and e.nd finance which meant for home buyer to help them afford to own a house by provide home loan although both banks offer different advantage.
  37. 37. MARKETING STRATEGIES
  38. 38. Project Years Phases Year to construct 1 2 year 2 3 year 3 2 year 4 3 year 5 2 year 6 3 year Total 10 year Estimation for the project being construct are for 10 years. There are 6 phases in the project.
  39. 39. Target Buyers The target buyers for this kind of development are those that within the area and also the surrounding area. For those to start a new family. Second and Third generation of Felda, Elderly people around the age 50 above, so they can spend their golden time there. Foreigner such as Singapore and China, that feel there want the second homes outside their own country. Bumiputera For Bumiputera, there are several choices that have been provided for them. There are affordable house, middle cost and high cost housing with reasonable price for the citizens of the country. Bumiputera also have advantages where the allotment for them is 40 percent from overall development. 15 % discount and free hold also will be given. These are some of the specialty that they get when they buy this type of housing.
  40. 40. Non-Bumiputera For the non-bumiputera, there will be giving a discount rate of up to 5% will be given to them according to their negotiation. Besides that, in order to attract more buyers, early birds will get discount rate that will give them opportunity to get houses at a lower price. Foreigners For this buyers, the property sales will only focus on the high cost on the high cost property where the government guideline are basis to identify the buyers which stating only 10 percent from the overall high cost houses can be allotted to this group. Singaporean and Chinese investor are the target buyers to buy the high cost property for this development. Semi-detached, bungalow, cluster, terrace and wellness center will be provided for the foreign investment attraction.
  41. 41. Strategies to Attract Target Buyers Get Publicity CoveragePublicity does not just help our company sell products to consumersbut it helps make our company interesting to potential propertybuyers.Get A Distributor To Present Your Product To A BuyerIf the distributor has a relationship with a target buyer and thinks ourcompany has a winning product that will stand us in better stead. Get Included In Property PublicationsReading property publications such as iproperty.com is part of abuyer’s job. Beside that a nice article about the company and ournew product may catch the buyer’s eye.
  42. 42. CONCLUSION This proposed of development is expected to get a total of RM 1,579,608,840 for the Gross Development Value (GDV). In conclusion, the Gross Development Cost (GDC) for the proposed development is approximately RM 1,258,039,320. The Return on investment (ROI) is 26%. For the Internal Rate of Return (IRR), the project estimated approximately 25.25%. So these projects are viable to develop by the developer in the future.

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