Create buzz by link sharing

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Create buzz by link sharing

  1. 1. CREATING BUZZ
  2. 2. WORD OF MOUTH MARKETING
  3. 3. TO APPRECIATE WOMM: FIRST YOU HAVE TO UNDERSTAND WHAT’S BROKEN WITH TRADITIONAL MARKETING.
  4. 4. <ul><li>How to use WOMM Techniques and Social Media to drive growth by creating a positive Buzz around your product and services </li></ul>
  5. 5. IS YOUR CAMPAIGN HAVING A NEGATIVE IMPACT ON YOUR BRAND?
  6. 6. ONLY 18% OF TV ADS GENERATE POSITIVE ROI
  7. 7. 84% OF B2B CAMPAIGNS RESULTED IN LOWER SALES
  8. 8. 100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES
  9. 9. ONLY 14% TRUST ADS
  10. 10. 69 % INTERESTED IN AD BLOCKING TECHNOLOGIES
  11. 11. TRADITIONAL MARKETING & ADVERTISING ADVERTISING CLUTTER MEDIA FRAGMENTATION CONSUMERS TUNED OUT LESS EFFECTIVE MORE EXPENSIVE LESS TRUSTED LOWER ROI
  12. 12. WOMM POWER … the JESUS PHONE rocks! ..i got to have an iPhone 1. 2.
  13. 13. TWO THIRDS OF U.S. ECONOMONY DRIVEN BY WOM
  14. 14. POSITIVE CORRELATION TO BUSINESS GROWTH
  15. 15. BRAND ADVOCACY DRIVES BUSINESS GROWTH
  16. 16. BRAND ADVOCACY EVEN MORE IMPORTANT THAN BRAND IMAGE OR BRAND SATISFACTION
  17. 17. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
  18. 18. 91% LIKELY TO BUY ON RECOMMENDATION
  19. 19. 92% PREFER WOM RECOMMENDATION
  20. 20. BRAND ADVOCATES AVERAGE CUSTOMERS CLIENTS CONSUMERS
  21. 21. WOMM = C2C CONVERSATION Consumer-to-consumer conversation
  22. 22. TRADITIONAL MARKETING & ADVERTISING NOT …
  23. 23. BUZZ = INFECTIOUS CHATTER WHAT’S HOT WHAT’S ATTRACTIVE
  24. 24. VEHICLE FOR CONTAGION <ul><li>PERSON-TO-PERSON TALKING </li></ul><ul><li>TALKING BY PHONE </li></ul><ul><li>SOCIAL MEDIA TOOLS </li></ul><ul><li>SMS </li></ul><ul><li>E-MAIL </li></ul><ul><li>IM </li></ul><ul><li>BLOGGING </li></ul><ul><li>VBLOG </li></ul><ul><li>WRITING </li></ul>
  25. 25. LINKS OR NODES SPREAD BUZZ NETWORK A NETWORK B NODE TRUSTED CHANNEL
  26. 26. BIRDS OF A FEATHER FLOCK TOGETHER The term homophily stems from study of social networks. HOMOPHILY
  27. 27. ALL ABOUT… INTERACTION IN & AMONG INVISIBLE NETWORKS
  28. 28. WIDGET & BLIDGET
  29. 29. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia SOCIAL MEDIA
  30. 30. BUZZ MARKETING WITH BLOGS… 70 million blogs in just 4 years. 120K blogs being added each day.
  31. 31. <ul><li>How does information flow in my industry? </li></ul><ul><li>Where do people get their information? </li></ul><ul><li>Does information flow in a centralized way? </li></ul><ul><li>How do consumers interact in my industry? </li></ul><ul><li>Do they hangout in networks? </li></ul><ul><li>How big are these networks? </li></ul><ul><li>Is my industry conservative? </li></ul><ul><li>What influences my customers? </li></ul><ul><li>Who influences my customers? </li></ul><ul><li>Is my product risky? </li></ul>ASK YOURSELF…
  32. 32. <ul><li>Submitted </li></ul><ul><li>By </li></ul><ul><li>Sudha Thangavel </li></ul><ul><li>SEO Specialist </li></ul><ul><li>Payoda Technologies </li></ul><ul><li>http://www.sudhaseo.blogspot.com </li></ul>

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