Corporate Social Investment           CSI Communication           Setlogane Manchidi           17 March 2011
A distinctive specialist banking groupQuestion Approach to CSI           &Related Communications
A distinctive specialist banking groupQuestion Approach to CSI… Why CSI, what is the purpose? What do we hope to achieve...
A distinctive specialist banking groupWhy are we doing this? Is it just compliance driven? Is it just to be seen to be d...
A distinctive specialist banking groupQuestion Approach to CSI… Where and how can we make a meaningful difference? Do we...
A distinctive specialist banking groupQuestion Approach to CSI Communication What is our position regarding marketing or ...
A distinctive specialist banking groupWhat are the Critical Success Factors?    Carefully thinking through all questions ...
A distinctive specialist banking groupTHANK YOU
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CSI communications - Serious Social Investing 2011

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Presented during Tshikululu Social Investments' second annual Serious Social Investing workshop, which took place on 17 and 18 March 2011.

Setlogane Manchidi (Head of CSI: Investec) says that different companies undertake CSI for different reasons. Effective communication of this work should reflect that, rather than all look the same.

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CSI communications - Serious Social Investing 2011

  1. 1. Corporate Social Investment CSI Communication Setlogane Manchidi 17 March 2011
  2. 2. A distinctive specialist banking groupQuestion Approach to CSI &Related Communications
  3. 3. A distinctive specialist banking groupQuestion Approach to CSI… Why CSI, what is the purpose? What do we hope to achieve by doing CSI? What about alignment to business? Knowing why we play in this space, what then are our underlying philosophies?
  4. 4. A distinctive specialist banking groupWhy are we doing this? Is it just compliance driven? Is it just to be seen to be doing something? Is it impact driven? Is it for staff attraction and retention? Knowing why we play in this space, what then are our underlying philosophies?
  5. 5. A distinctive specialist banking groupQuestion Approach to CSI… Where and how can we make a meaningful difference? Do we have one or more focus areas, what are they and why? What are our objectives within each focus area? How do we define and assess for impact? Massive impact/quantity vs. quality but focused impact? What is the nature and extent of involvement? Is there a difference between CSI & marketing sponsorships
  6. 6. A distinctive specialist banking groupQuestion Approach to CSI Communication What is our position regarding marketing or communication of CSI? Why communicate? To whom? How do we/can we communicate? Where? When? What are the fundamental or critical considerations?
  7. 7. A distinctive specialist banking groupWhat are the Critical Success Factors?  Carefully thinking through all questions posed  Knowing why we are doing it – understanding our purpose.  Buy-in  Admitting that we are dealing with people  Financial & human resources  Being open and honest
  8. 8. A distinctive specialist banking groupTHANK YOU

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