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20171107 plastic maker hubs overview for xe marketplace_for truus

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Plastic Maker Hubs aims at tackling the wicked and highly critical problem of plastic waste from the source. We believe the problem is rooted in miscalculated value: negative externalities are not priced in waste, waste pickers valuable work is not reflected in their income, and consumers do not have an opportunity to spend her money on a 'better' plastic. Our contribution to the solution is a series of small-scale hubs/workshops where waste-pickers convert plastic waste into a range of design products such as coasters, notebooks, wall clocks, furniture etc. These products embed principles of fair trade & circular economy, tapping into a huge global market of conscious consumers, both B2B and B2C. We aim at an holistic upliftment of the waste-pickers' communities & livelihoods, in terms of more income, dignified work and status.

Published in: Government & Nonprofit
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20171107 plastic maker hubs overview for xe marketplace_for truus

  1. 1. 1 the price of plastic doesn’t accurately reflect its true costs to society 1 the value generated by the informal economy goes unrecognized 2 the conscious consumer cannot spend her dollar on a ‘better’ plastic 3 Price: low (virgin plastic) Wastepickers in India divert 4.7 million tons of plastic waste per year Avg wastepicker woman in India earns $2-3 a day PLA STIC WA STE: A TA LE OF MISC A LC U LATED VA LU E Growing market of conscious consumers: Fairtrade Organic Other certified products (e.g. FSC) Cost: high (food contamination, water pollution, ecosystem threats, human health hazards, infrastructure costs)
  2. 2. SMALL-SCALE WORKSHOPS WHERE WASTEPICKERS CONVERT PLASTIC WASTE INTO NEW PRODUCTS High-end, signature products Premium price for recycled plastic Empowering women wastepickers New income, new skills, dignified work Changing consumer mindsets Decentralized, scalable model
  3. 3. 3 H OW IT W OR K S Landfill plastic Upstream plastic collection Product Designers Corporate buyers Direct to consumer Indigenous knowledge Expertise, training Wastepickers collect plastic waste at landfill and further upstream 1 Trained wastepickers sort, clean, shred plastic waste and mould into new products using machine setup in workshop 2 Plastic Maker Hubs sell ‘better plastic’ products (B2B or B2C) 3 ‘Better plastic’ goods Fair share of higher priced goods WORKSPACE: PLASTIC MAKER HUB
  4. 4. 4 PEOPLE. PLA N ET. PR OFIT. IMPROVED WASTEPICKER LIVELIHOODS NEW MARKET FOR RECYCLED PLASTIC LEAN, SELF- SUSTAINING BUSINESS MODEL • Higher income (E.g. $5-10/day in Mumbai, 2-3x current income) • Elevated status (empowering marginalized women, and associated health / education outcomes) • New skills / training (micro- manufacturing, basic literacy) • Dignified work (gold standard for working conditions, health / safety) • New brand showcasing beauty and durability in plastic (focus on design, aesthetic – shifting consumer perception of plastic as ‘cheap’ and ‘ugly’) • Social story around recycled plastic (refreshing, positive messaging around plastic) • Agile, lean growth model (new hubs built according to demand growth) • Designed with scale in mind (replicable toolkit and training material, recognizable product mark for ‘better plastic’) • Financially self- sustaining (expected to reach breakeven point in less
  5. 5. 5 PILOT IN MU MB A I That one can work within the manufacturing constraints of a small-scale workshop to create quality, aesthetic products out of recycled plastic. That one can train wastepickers with minimal formal education to create products in these workshops. That consumers will be willing to spend more on ‘better plastic’ products. 1 3 2 3-MONTH PILOT IN MUMBAI. 6 INTERNS FROM LOCAL UNIVERSITIES (IIT + IDC). 50+ STAKEHOLDERS ENGAGED. 7+ FIELD VISITS. 20+ EXPERIMENTS + PROTOTYPES. 3 KEY HYPOTHESES TO TEST
  6. 6. 6 POSITIVE EA R LY R ESU LTS FR OM PILOT “Before this, I never associated the garbage I picked up with attractive products. I proudly told my family I worked at a factory today and it earned me a lot of respect” Satya Didi Mumbai wastepicker Wastepicker engagementEarly sales 65+ Sales orders generated / 2-week sales test / Pre-orders through social media channels only / Avg. order: Rs. 700 ($10) (premium price for chosen product categories) / 27% margin* Retailer response Social media 500+Followers on social media, rapid organic growth and high user engagement “Love the products, great aesthetic – look forward to taking this further when you are ready to sell” “We would like to stock the coasters in our gift shop” * Based on assumptions made around Hub operating costs
  7. 7. 7 NGO Training Coordinator Committed Corporate Buyer and Retailer Interest Wastepicker Cooperative s Onboard Local Government (BMC) Support Waste Collection Startup Partnership Secured Universities Providing Interns and Resources Technology Partners Lined Up MUMBAI PILOT ECOSYSTE M ESTA B LISH ED PA R TN ER C ON STELLATION Selected for Pro Bono Legal Advice Program
  8. 8. 8 N EXT STEPS / H OW YOU C A N H ELP STEP 1 STEP 2 STEP 3 Set up first fully-functioning Hub in Mumbai Scale sales and operations across India + set up product mark Partner for global scale (sales in Europe, N. America, etc. + operations in Indonesia, Ghana, Brazil, etc.) ! ! Grant funding to support the set-up costs of the first Hub In-kind support to develop branding + marketing material Technical advisory on plastic micro-manufacturing machinery In-kind support on supply chain + operations research in India In-kind support on developing training programs for illiterate communities ! Connections to mission- aligned retailers + other potential product buyers in India Expertise on developing a product mark / trust mark in India Connections to potential retail partners across 1st and 2nd tier cities in India Connections to potential retail partners across key sales markets (Europe, North America) Connections to potential operational partners in target geographies (Indonesia, Ghana, Brazil, etc.) Connections to potential operational partners across 1st and 2nd tier cities in India 1 year 1-2 years 2-4 years DEVELOP SOCIAL IMPACT INDICATORS AND MEASUREMENT

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