Insiders’ Poll on Trust
in Online Social Networks
         Results
    September 22, 2008
Respondents agree:
 OSNs are important for business
 OSNs are underutilized by business
 Trust is critical for OSNs
 Ratin...
Respondents emphatically agree:
 OSNs are valuable for business
 OSNs are underutilized by business
 Trust is critical for...
Although most agree, greatest
disagreement is that:
 Controls and restrictions limit OSN
 effectiveness
 Management does n...
Respondents are most divided
about:
 Management’s competency in enabling
 trust
 How risk management practices contribute
...
Respondents are most uncertain
about:
 How risk management practices contribute
 to developing trust
 Management’s compete...
Respondents with an opinion about
the most contentious statements
agree most strongly that:
  Trust enablement is a distin...
Preliminary Conclusions
OSNs are important for business and trust
is critical to their success;
Traditional managerial pro...
Implications
Companies should explore ways of using OSNs
more effectively, favouring those that provide
richer conditions ...
Final Report
Includes detailed analysis of data and comments
Will be available for purchase and from
sponsors
Sponsorship ...
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Results Of Insiders’ Poll On Trust

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Poll finds management of online social networks lacks sufficient competency in enabling trust.

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Results Of Insiders’ Poll On Trust

  1. 1. Insiders’ Poll on Trust in Online Social Networks Results September 22, 2008
  2. 2. Respondents agree: OSNs are important for business OSNs are underutilized by business Trust is critical for OSNs Rating and reputation systems are inadequate for trust More needs to be done to improve trust Controls and restrictions limit OSN effectiveness Risk management does not develop trust Trust enablement is a distinct management competency Management does not have sufficient competency in enabling trust OSNs need to invest more in optimizing conditions for trust
  3. 3. Respondents emphatically agree: OSNs are valuable for business OSNs are underutilized by business Trust is critical for OSNs More needs to be done to improve trust OSNs need to invest more in optimizing conditions for trust
  4. 4. Although most agree, greatest disagreement is that: Controls and restrictions limit OSN effectiveness Management does not have sufficient competency in enabling trust
  5. 5. Respondents are most divided about: Management’s competency in enabling trust How risk management practices contribute to developing trust The effectiveness of controls and restrictions
  6. 6. Respondents are most uncertain about: How risk management practices contribute to developing trust Management’s competency in enabling trust Trust enablement being a distinct management competency
  7. 7. Respondents with an opinion about the most contentious statements agree most strongly that: Trust enablement is a distinct management competency
  8. 8. Preliminary Conclusions OSNs are important for business and trust is critical to their success; Traditional managerial procedures and practices may be inadequate for addressing the trust requirements of OSNs; and Trust enablement may be a valuable incremental competency for OSN management.
  9. 9. Implications Companies should explore ways of using OSNs more effectively, favouring those that provide richer conditions for trust; Management should examine their approach to addressing trust considerations. How effective are traditional management practices in self- organizing environments? Organizations using and operating OSNs should address trust considerations explicitly, rather than relegating them to risk management.
  10. 10. Final Report Includes detailed analysis of data and comments Will be available for purchase and from sponsors Sponsorship opportunities are available Inquire about final report with Alex Todd at AlexTodd@TrustEnabement.com Download summary data from http://TrustEnablement.com/OSN_Trust_Poll- SummaryData.pdf

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