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Components of Credibility

 Visual Connections Describing
      How We Arrive at a
  Determination of Credibility
Credibility

           Medium




Source                 Message




           Audience
Credibility & Medium



Perceptions     “Emerging”       “Old”
   about a
medium of
delivery can
    affect
 credibility.
...
Credibility & Source


                              Affinity   Expertise



 Perceptions
  about the
messenger can   Lika...
Credibility & Message


                            Evidence/Citation                  Structure/Language




 Perceptions...
Credibility & Audience


                  Collective
 Perceptions     Knowledge      Recommendation
                 (eme...
Credibility



Works Cited:
Flanagin, Andrew J., and Miriam Metzger. “Digital Media and Youth:
Unparalleled Opportunity an...
Truly M. Hardemon
       March 18, 2010
INSTRUCTIONAL COMPUTING II
 EME5404 SPRING 1 WEEK3
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Components of Credibility

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Visual Connections Describing How We Arrive at a Determination of Credibility

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Components of Credibility

  1. 1. Components of Credibility Visual Connections Describing How We Arrive at a Determination of Credibility
  2. 2. Credibility Medium Source Message Audience
  3. 3. Credibility & Medium Perceptions “Emerging” “Old” about a medium of delivery can affect credibility. “New”
  4. 4. Credibility & Source Affinity Expertise Perceptions about the messenger can Likability Trustworthiness affect credibility. Dynamism Composure
  5. 5. Credibility & Message Evidence/Citation Structure/Language Perceptions about a the message itself can affect Accuracy/Currency Content/Comprehensiveness credibility. Delivery/Navigability
  6. 6. Credibility & Audience Collective Perceptions Knowledge Recommendation (emergent (conferred about how credibility) credibility) others view the messenger and/or message can Reputation Peer Rating affect (reputed (tabulated credibility. credibility) credibility)
  7. 7. Credibility Works Cited: Flanagin, Andrew J., and Miriam Metzger. “Digital Media and Youth: Unparalleled Opportunity and Unprecedented Responsibility." Digital Media, Youth, and Credibility. Edited by Miriam J. Metzger and Andrew J. Flanagin. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 2008. 5–28.
  8. 8. Truly M. Hardemon March 18, 2010 INSTRUCTIONAL COMPUTING II EME5404 SPRING 1 WEEK3

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