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Sergio Cucinella
Software Engineer
truecaller
Building apps
for fast growth
markets
Truedialer
For your outgoing calls
Truecaller
For your incoming calls
Truemessenger
For a safe and clean SMS inbox
Intro to emerging markets1
Creating great experiences2
The definition of free3
Intro to
emerging markets
Chart: smartphone users (2014)
USA
163M
13% growth
over 2013
W Europe
197M
29% growth
over 2013
Chart: smartphone users (2014)
USA
163M
13% growth
over 2013
W Europe
197M
29% growth
over 2013
China
522M
25% growth
over...
“The good thing with emerging markets is
that they keep emerging”
Niklas Zenström, Atomico
Devices
Data Plans
Networks
Creating
great experiences
The norm in
emerging markets
● Offline experience
● Cache
● Low resolution images
● Prescaled images
● Simplified UX
● Loc...
The definition
of free
0,017€ 0,027€ 0,065€
Even a free app has costs
for the user...
● APK size
● Localization
● Resources
● Proguard
● Third party libs
Google Confidential and ProprietaryTitle | Subtitle
Thank you
Sergio Cucinella
Software Engineer, truecaller
sergio.cucine...
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Building Apps for Fast Growth Markets: Google Play Time London

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Sergio Cucinella, Software Engineer of the Android Team at Truecaller, held a presentation about building applications for the fast growing markets. The session, that was part of the Lightning Talks, was live recorded and is available on the YouTube channel of Google Android Developers.

Video: https://youtu.be/7XM2xOgeJu0


Published in: Engineering
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Building Apps for Fast Growth Markets: Google Play Time London

  1. 1. Sergio Cucinella Software Engineer truecaller Building apps for fast growth markets
  2. 2. Truedialer For your outgoing calls Truecaller For your incoming calls Truemessenger For a safe and clean SMS inbox
  3. 3. Intro to emerging markets1 Creating great experiences2 The definition of free3
  4. 4. Intro to emerging markets
  5. 5. Chart: smartphone users (2014) USA 163M 13% growth over 2013 W Europe 197M 29% growth over 2013
  6. 6. Chart: smartphone users (2014) USA 163M 13% growth over 2013 W Europe 197M 29% growth over 2013 China 522M 25% growth over 2013 Mexico 33M 22% growth over 2013 Brazil 31M 36% growth over 2013 Argentina 13M 22% growth over 2013 Middle East & Africa 122M 31% growth over 2013 India 270M 25% growth over 2013 Russia 75M unknown Japan 77M 22% growth over 2013
  7. 7. “The good thing with emerging markets is that they keep emerging” Niklas Zenström, Atomico
  8. 8. Devices Data Plans Networks
  9. 9. Creating great experiences
  10. 10. The norm in emerging markets ● Offline experience ● Cache ● Low resolution images ● Prescaled images ● Simplified UX ● Localization
  11. 11. The definition of free
  12. 12. 0,017€ 0,027€ 0,065€
  13. 13. Even a free app has costs for the user... ● APK size ● Localization ● Resources ● Proguard ● Third party libs
  14. 14. Google Confidential and ProprietaryTitle | Subtitle Thank you Sergio Cucinella Software Engineer, truecaller sergio.cucinella@truecaller.com

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