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CREATE THE COMMUNITY
ENGAGEMENT PLAN THAT CONNECTS
WITH CONSUMERS
NWCUA Marketers’ Conference
WALK THE TALK
@AmyRosenberg
Amy Rosenberg
 President, Veracity
 amy@trueveracity.com
 http://www.linkedin.com/in/amyrosenberg
 Recent Board Member, PRSA
@AmyRosenberg
Agenda
 Intro
 Picking Your Campaign—3 Goals
 Types of Campaigns
 Content Calendars
 Digitizing Traditional Marketing
 Questions
@AmyRosenberg
Picking Your Cause
First Goal—Always Consider the Members
How does this help your members?
Picking Your Cause
Second Goal—Cohesive Synergy
Marketing departments need to collaborate.
@AmyRosenberg
Picking Your Cause
Third Goal—Get Out There
A picture paints a thousand words.
@AmyRosenberg
@AmyRosenberg
Types of Engagement—Events
Try and “Own” the Marketing Piece
Event marketing timelines.
@AmyRosenberg
Types of Engagement—
Volunteering
Volunteer With And For Your Members
@AmyRosenberg
Types of Engagement—
Donations
Beyond Writing The Check.
Donate something specific & “events.”
@AmyRosenberg
Going Viral
Put a Digital Spin on a Traditional Approach
Enhance what you are already doing.
@AmyRosenberg
Going Viral
Reach the Public and Influencers Directly
You don’t need to rely anyone
to get your message out there.
@AmyRosenberg
Content Calendars
Combining All Disciplines into Content Calendar
Tying into local events/topics for SEO.
February 2014
@AmyRosenberg
Content Calendar Topics
 Community & Charity Events
 Awareness Days & Months
 NWCUA topics
 Industry News
 Local News
 Community Events (not related to your campaign)
@AmyRosenberg
Content Idea Sources
 Google Alerts http://www.google.com/alerts
 Social Media
 LinkedIn Groups, Facebook, Twitter
 Newsletters (industry, competitors, news, etc.)
 May want to create specific email to sign up with
 Industry & competitor blogs
 Tools
 http://www.socialmediaexaminer.com/13-tools-to-
simplify-your-social-media-marketing/
@AmyRosenberg
Going Viral
Getting in Reporters’ Blogs & Social Media
Channels
@AmyRosenberg
Going Viral
Campaign Ideas
Windermere’s Charity Challenge
THANK YOU!
@VeracityMKTG
TrueVeracity.com
http://www.slideshare.net/TrueVeracity
Amy Rosenberg | Veracity

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Veracity Community Engagement NWCUA May 2014