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Veracity Community Engagement NWCUA May 2014

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Veracity Community Engagement NWCUA May 2014

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Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community engagement plans that connect with consumers through public relations, social media and community outreach.

Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community engagement plans that connect with consumers through public relations, social media and community outreach.

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Veracity Community Engagement NWCUA May 2014

  1. 1. CREATE THE COMMUNITY ENGAGEMENT PLAN THAT CONNECTS WITH CONSUMERS NWCUA Marketers’ Conference WALK THE TALK
  2. 2. @AmyRosenberg Amy Rosenberg  President, Veracity  amy@trueveracity.com  http://www.linkedin.com/in/amyrosenberg  Recent Board Member, PRSA
  3. 3. @AmyRosenberg Agenda  Intro  Picking Your Campaign—3 Goals  Types of Campaigns  Content Calendars  Digitizing Traditional Marketing  Questions
  4. 4. @AmyRosenberg Picking Your Cause First Goal—Always Consider the Members How does this help your members?
  5. 5. Picking Your Cause Second Goal—Cohesive Synergy Marketing departments need to collaborate.
  6. 6. @AmyRosenberg Picking Your Cause Third Goal—Get Out There A picture paints a thousand words.
  7. 7. @AmyRosenberg
  8. 8. @AmyRosenberg Types of Engagement—Events Try and “Own” the Marketing Piece Event marketing timelines.
  9. 9. @AmyRosenberg Types of Engagement— Volunteering Volunteer With And For Your Members
  10. 10. @AmyRosenberg Types of Engagement— Donations Beyond Writing The Check. Donate something specific & “events.”
  11. 11. @AmyRosenberg Going Viral Put a Digital Spin on a Traditional Approach Enhance what you are already doing.
  12. 12. @AmyRosenberg Going Viral Reach the Public and Influencers Directly You don’t need to rely anyone to get your message out there.
  13. 13. @AmyRosenberg Content Calendars Combining All Disciplines into Content Calendar Tying into local events/topics for SEO. February 2014
  14. 14. @AmyRosenberg Content Calendar Topics  Community & Charity Events  Awareness Days & Months  NWCUA topics  Industry News  Local News  Community Events (not related to your campaign)
  15. 15. @AmyRosenberg Content Idea Sources  Google Alerts http://www.google.com/alerts  Social Media  LinkedIn Groups, Facebook, Twitter  Newsletters (industry, competitors, news, etc.)  May want to create specific email to sign up with  Industry & competitor blogs  Tools  http://www.socialmediaexaminer.com/13-tools-to- simplify-your-social-media-marketing/
  16. 16. @AmyRosenberg Going Viral Getting in Reporters’ Blogs & Social Media Channels
  17. 17. @AmyRosenberg Going Viral Campaign Ideas Windermere’s Charity Challenge
  18. 18. THANK YOU! @VeracityMKTG TrueVeracity.com http://www.slideshare.net/TrueVeracity Amy Rosenberg | Veracity

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