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NOT YOUR
ORDINARY
CHRISTMAS
CATALOGUES 2013

© Copyright True Story. January 2014
General A3 Leaflet 01/09/2010 09:17 Page 2

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Not your ordinary Christmas – Catalogues

p3

Best in Class

GUIDES & CATALOGUES
Crate &Barrel

Inspiring ideas for decora...
Not your ordinary Christmas – Catalogues

p4

Best in Class

GUIDES & CATALOGUES
John Lewis

Considered editorial
Interact...
Not your ordinary Christmas – Catalogues

p5

Best in Class

GUIDES & CATALOGUES
CB2

Upbeat lively

feel with great
decor...
Not your ordinary Christmas – Catalogues

p6

Best in Class

GUIDES & CATALOGUES
Anthropologie

Mailed mini

version of gu...
Not your ordinary Christmas – Catalogues

p7

Best in Class

GUIDES & CATALOGUES
Dress-up dolls and

Le Bon Marché

illust...
Not your ordinary Christmas – Catalogues

p8

Best in Class

GUIDES & CATALOGUES
Louis Vuitton

Feels fun and

Warm, rich ...
This is just the tip of the iceberg
If you are interested in finding out more, get in touch.
True Story is a creative agen...
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Christmas 2013 gift catalogues: Best in class

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True Story is a creative agency for retailers and brands. We curate a Christmas retail review covering 350 stores across London, Paris and New York. This snapshot looks at what was new and different in gift guides and catalogues, as well as our pick of the best in class.

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Christmas 2013 gift catalogues: Best in class

  1. 1. NOT YOUR ORDINARY CHRISTMAS CATALOGUES 2013 © Copyright True Story. January 2014
  2. 2. General A3 Leaflet 01/09/2010 09:17 Page 2 AD RO X SE ES line ria D A RO T X REE SE ES ST R PE UP ON HIGH ISLINGT ST. UE EN Northern line s BRIDG SOUTH ROAD US CA M PL AC E AT E ORG LON GH HI EA OK ’S JO HN RU SK IN ST RE ET 1/2 mile Camberwell A LB E OAD W EL L RD NE W . CO ROAD Brickl Arm DN EY ROAD Cuming Museum & Library KE AN OR RO Walworth AD ER H UG RO O E W AY rthe rn lin e No ON GT WIN NE AD RO RK ON GT IN NN HE RO RK lin e MB 11/4 miles Brixton AD PA ern ON rth GT IN NN CA KENT S T. TE YGA ST © Copyright True Story. January 2014 ROAD 3/4 mile Stockwell KE Oval PA G E N No D BLACKFRIARS S RO A YLI BA Tra in th We st O VA L Kennington Park ET BLACKFRIARS BRIDGE E RE UR ST . GILTSP OL D BA ILE Y L N. TER NEW FE T YO ROAD CE LA PA ETH L AMB So u ENT BA EM ERT MI NKM ANK LLB ALB ON Kennington AD SOUT H LAMBETH R OA GT T MO AV RY BE SE RO . RD WARK NT RI ON SE PE ST . PE OR LT H CA AL D RE RK ST Y BARNSBUR GO M O N M O U T H S T. Vic to HEM INGF ORD Sou Hig theas h S te pe r ed AVE . U RY SB TE AF SH . ST . IP ISL HN AD RO R NO UA ROAD AD RO N Victoria l ine ST . S LU PU JO line D ROA CE PA L A AM GH IN CK BU RIDG E RO AD UR YB EB RO AD Fir Capital st Connec t KE DE M CA T UI ND CO ET RE ria Vic to E EA GA TE Lo nd KENTISH TOWN RD. AY KW E EET ST R H ON E HIG MA RY LEB B TO N AD RO AL IT SP HO L VE I D A RO N O PT M O R YA IN ON RO SW R O O RT AD H Oval Cricket Ground N WAN D THE B UE EN AV D A O PA R CE IN RD GA RI N G RIDG EA CAM B PR NE RD . LEBO A RY DM OL S EN AE PR EX SS SU RO NEW BERWELL . S LA R NING T O N Kennington RD D Elephant & Castle E LAN VE RD ROA Newington DO NN T FO ’S Elephant & Castle CAM EY GE Gu Hos EA RL OR AD HA GE RO KEN Vauxhall ROA D BOR OUG H Imperial War Museum KE A TH GE . TH B OR AD ET LW RO e GR Lambeth Borough WA AM S T. T li n Jubilee A SH AR R O LH STREE S T RE d ern an east onnect Southapital C C First FU RK AD LSE D. HR ET MB LA ST EET Southwark Cathedral n Vinopolis WA C Ban Eng Cannon CANNON Street STREET M D ROA H NI CH P O ULTR Y BANK T REE O N ST STR ter Southeas UTH . BET KEN RD . IDE Mansion House Millennium Bankside Pier Bridge Shakespeare Globe Museum & Theatre Tate Modern RD ID line HAM V I CT O R I A LON I G W City line C A N N Southwark ROA D ROAD BR ria Victo DGE E FUL APS (underground station closed until late 2011) SO WALL KIN QU EE N CHE District line Blackfriars ON RD E S T. Waterloo & ND N G AT T. S S AS NEW line ER T hern W Museum of London P RIN CE’ LL SILK ST . Moorgate LONDON HANGE NE W C VI CH St. Bartholomew’s Hospital LO NY Market Nort LL B R I D GE KENNINGTON HA Lambeth North ROAD PE BEE ET STR E E T TER Bunhill Fields W ET R E Smithfield E STR TE PEMB RID GE ET Barbican Centre SGA P E M BR ID G E R D . RE ILL RO ROA D D NE OA D AD INS TON Millbank Millennium Pier RO TM NING LAMBETH BR. M LA O ES ST. OR ST R BUNH ALDER EL P R O VO W AL K OL ST UN ION The Old Vic Theatre KEN MILLBANK Victoria Tower Gardens LO W H ES S D ER St. Thomas’ Hospital Y Old Street ROA DUC Southeastern and First Capital Connect AT Waterloo WATERLOO ‘Big Ben’ and Houses of Parliament RT s in ST VER Moorfields Eye Hospital T REE T W D NO Ba PH E RD ck SHE n lo AD OldCen Bailey tral lin e St. Paul’s L UDG ATE HIL L St. Paul’s Cathedral ND TREE D S ST SE Southwark WESTMINST ER BRIDGE EET Y STR CROPLE We LL LA. London Eye (Millennium Wheel) S Artillery London IMAX Waterloo East 2 AD W ET s in WE Y GE ID BR M OU FOR OU City Thameslink BR. ST. FARRINGDON ST. NEW CER O GR E OL PO REET ST NE ect Conn ital RE a d B GOS ET LANE AN LO mile ShepherdÕs Bush AD Cap ST oa y R STRE OE SH N V IA 5 A ST Southbank Centre (Royal Festival Hall) RO JOHN DEN BOR T H ER Ludgate Circus STREET ET Royal National E R P Theatre UP 4 Y LE RO RF AD AR N G HOL R HA Gabriel’s Wharf ER AT W 1/2 . ST D Barbican Ground TTO HA CH AY TO E RIA ET RO EN RO C MEN T MBANK RE st Fir EB Farringdon The Temple Temple Circle line ND VIC C it S T. N GSW RA Somerset House ST H PR ON Barbican Chancery Holborn Circus Lane FLE D RT GT D O RD. K IN ST OR NO IN ROAD NWELL H YC IF EW ROA T D W W LL CIT Clerkenwell G HA N CK CIT EE N HOLBORN HO L B O R N Royal Courts of Justice STR EET mile Hammersmith AD ET PA ANGEL STR RI IN N RO EHALL 1/2 E N RO Essex Road City University AY ’S ON Gray’s Inn Gardens 1 MA RSH AM BRI Nine Elms AD Holborn London Aquarium Westminster ST. GT. SMITH UX Sadler’s Wells Theatre GR PT WHIT S LM RO S D footbridge CHARING Charing Cross CROSS OS NE AM W E L L AD M ROAD E RO HA S VA RY HA LE W EAG OS UT C R OS ERT OV A SE ER TT GE BA RID B GR RO N Vauxhall IN CR SO RING GR N AD Tate Britain Pimlico E LD 3 RO A D ET AR N . SQ SH AW ST. STRE IN e EA RN ROAD RA Finsbury Fir s m tC ta me apit n a rs al nd mit Co Ci h & nne rc C c S le ity t RD l in , . es F ’S ’S illy lin . ST R S AD AD LA Battersea Royal Opera N House LO London Transport Covent Garden Museum Market G Westminster Abbey HO E RO Business Design Centre ROAD LL E NT ON VI Lincoln’s Inn Fields Covent C Garden A T RO AY EET RY KE E GR STR BU AR IV AV GE . N ST V EN O R Piccad L EL SS RU MS YM HA DR ID ER TO G R OS BR KIN G D E OO ET ’S LUPU ST. LL ST. Haoli p Metro JUD AC RE GE HA BA HI GH Covent Garden ST F E RRY EN L IV E R P O OL ROAD PL CHA ST ST . Pimlico B E L G R Y UR SB AY W EO Savoy Pier Embankment E Y C O AT PL. AG ROAD RAS N e lin D ND OR M Trafalgar Square RIA STRE line NC UR A ern R LA OB BL RO OU ER W ET rth TO C AL E D O N I A N dilly WAY PA AD RE No TH GE OO L T BU Islington Town Hall Islington CLERKE Holborn HOLBORN E St. James’s R E E Park S T NH ST RE ET H HIG ORN B H OL Horse Guards FRANC TY EET TR D S TH ile RO AD TOWN QUEENS ROAD ALB ET E ER OV NT GR GU AD Battersea Park SU UX YORK RO ST T s ER UR ET RE EET Thame R iv er NT CHELSEA BRIDGE TRE Y S KME W AD s O RO en B EL Green Line GRAV E Coach Station ST . R. AL CL AV I UR YB BR . VA AD Ga EB LM SE VICTORIA FOR Great Ormond Street Hospital National Galleries Victoria ON Russell Square Jub GR RO O AD EC CL ES T RY PE PE S T. N IN T O Coram’s Fields G U IL OX FO RD Leicester Square LL ON ET A Westminster Cathedral NS T. L PA LT RE TO SW St. Pancras BL L WI BR AL E VIC L. NP DE ST G BRE SS EN tern South eas hern and Sout A gh St. Pancras NT GE . ST . ST E H BU St. James’s Palace AC CL ET E KLE STR ST H Cadogan Pier EC SE la R LI C O rd AN EMB M LL PET Belgravia ES ES CO ROA D A D King’s Cross Downing St. e line Street James’s Churchill Museum Park W A L K and Cabinet War Rooms E C A G Westminster BIRD TH HILL SQ AB DG OA RT NT IZ FT RE EY PICCADILLY CIRCUS PL ne LY PA . Ra RD A L DI R PL Burton’s Court EL WA EL O VE RA PIM CH ET AN RK CC Buckingham Palace VE RA ET LG T. ET M RE Saatchi Gallery SEA CHEL NKME LG BE ST ET FO IT SEA BE RE Chelsea N Victoria Coach Station S ST H AU ED EL CH R D CE E EY ’S A PLA CO BE PI Green Park Y RE Sloane Square AN DN G O T Chelsea Old Town Hall EMBA PE OT TO EL EA SLO DR E N KI UP AR LOW E R NU C AY RE M RE V S T. ET Q. EA VE R Royal Brompton Hospital BE S EN RD GA FE LIF DC AD RE RO GH OU OR NB FI RO LK WA OS U SQ STRE District line AN SY C HUR DC E S D NE EY GR GR EL RE e lin UTION AV T UA E a cc Pi EN E AV HA EN ST EY SQ N y l dil line A SH EL E LA LL Central Soho RK N S T. A K L R Harrods CONSTIT Wellington Arch Hyde Park Corner ST RD RICHM OND Northern line P ENTO NVIL LE British Museum NE W REET 3/4 mile Newington Green ON AVE N UE Pentonville KING’S King’s Cross CROSS Bloomsbury REG BE LE Y K DI D M EET ET R A SBR Brompton Royal Marsden Hospital OL RD S EN EN RO KNIGHT Knightsbridge RO Euston EN W STR RE AUD A P PI A CC . OXFORD CIRCUS ON UT ET BR TRE S ST ON D NE ROA D P Chelsea & Westminster Hospital AD CARRIAGE RO AD ST NE ENT OXFO ST EET S T. NOR ST ND STR TH SVE Goodge Street TOTTENHAM COURT ROAD EET REG BO IES SOU Mayfair A RO ON TT T. STR L. W D AV Bond Street GRO IDGE N DS ND line NE ET STRE Marble E Arch SLOA EXHIB ITIO N GA N D R IV E PO N T SL O S T TO AN T LA N GH AM P E S T. e AC E ST. T h) e OL lin ranc SH ern s b rth ros No g C n ari EL POR rloo E LA RD OXFO EV T G R EA PLAC e Bak MOR P ater gW ROA EE T ne W IG CE CU M Lon INE S TR e li EET PLA D AT B E R LAND G H ile ER STR ST A D E ARCH N EW N D IS Jub CE KER OU CE MARBL ND BA GL LA R P Marble Arch TLA EET MOU O POR STR SEY RGE T University College Hospital Telecom Tower CL CE G EO S TR EE e lin British Library ia N tor TO Vic line US ern orth Euston Square ER Regent’s Park Marylebone E C AV ST EU Warren Street D ROA NE EBO WAY ODS International EUSTON S T. W AY ET ER ER P LA BAK R The O N PELHAM SL OW S RAS RE EV STE RYL Circle line AD A E ROAD UCE E GATE OM RO CR D G LO E RING South Kensington PA N Somers Town St. Pancras (Ch HAMPSTEA E D R Knightsbridge RL EE NC ST ET CL A A SERPENT PL R O AD ALE S PAS UND Z CUR OE STR E RE L C CIR R n COPENHAGEN ROBERT STREET Madame Tussaud’s Baker Street Hyde Park Victoria & Albert Museum PA EG ST NE I D IR A N a Picc LL GH O O W ROA ER TH E LEY CO HI R R G R WAT CAM L N E K e lin an s lit ay po lw ro ai et nR er L Caledonian Road & Barnsbury WAY YA DE M ilt Ch CIRC ER Great Portland Street E D D WN nnect pital Co First Ca RO M CRO ER AD R QU EEN S GT ON N RD Brompton Cemetery Stamford Bridge Fulham Chelsea FC CA LANCEY S ) (Bank branch Northern line d lan nd ET STRE Mid rou on verg ANY nd ALB Lo don O n Lo CIRCLE London Zoo C MA KEN SIN GTO N U TH RO AD TO GA UG AD 1/4 mile Fulham Broadway ADW DE AD T. OUT RO SM RR R OAD AY E RO RO BR West Brompton IFF BO H HA RR IN . OLD CL FIN H F U L H AM B R O RO Regent’s Park Open Air Theatre line E BAYS Natural History Museum DR ON Science Museum CRO MW E LL G DN S TO N AD RED PT e in tl ic str Di nd ern rou uth rg So Ove on nd North End Road Market E RT l Cana n t’s I R C L E C R D 200 metres Highbury & Islington CA E D N A AC TE AD RO Lo AD EN OA TO S RO ET N GORE Royal Albert Hall South Kensington T O N RING RO B D M RO West Brompton RT ROAD E RN OU TB T. ES S W E RN OU T B CE ES A E W ERR T AC T Earl’s Court Exhibition Centres NO MU ES HAR RD. UR AD OL RO ER AM CO RO KENSINGTO D GH ’S K D L E LI LIN RL IC RE D ROA EA AD Earl’s Court W Gloucester Road COL AD ROA LI DAW ST AD RO EN D RO AD STAR ROAD CROMWELL West Kensington Earl’s Court ON R OAD GLOUCE S TE R RO K AR IN G T ES ROAD T IC W L RR RLO UR W EL ALB Camden Town p2 Prison London Overground Green Park E MA CO AR RTH e lin NO rict OA D W TE The Serpe ntin e line Circl ne ict li Distr ’S EARL W Dist ND R OM U ROA E OR TE AD HO U CR ST Round Pond T D RO ER D PALACE G A High Street Kensington EET ROAD K RO GREY KE VE SOUTH KENS T RY AD D RO RO REE BU STR H A RO O R ST TS RO N PA R K NN Paddington PADDINGTON Kensington Gardens Kensington Palace H PA WAL CH U D BO HIG D ROA W ROA AD ON ROA RC S London Central Mosque Edgware Road Lancaster Gate ER BRO INGT HILL AB AN ons rt B EM T ES WAT THE KENS DEN AD CAMP RO LL O GT West Kensington P e District lin ne Piccadilly li NE CE N HO N N SI D ons urt OU BAYS G ATE H IL L NOTTING UE KE Olympia A RO GL Notting Hill Gate UE CE Queensway Holland Kensington Park Kensington Olympia D TERRA E DO S STER AD t li tric Dis ne le li Circ LEIN OV EN ND K Bayswater Y GR AR LAS ’S VIL R PA NSWA E RO Ce EN Bayswaterne QUEE OK RK Notting Hill ntral line AV H VE E G W R GE UR . OURN B IS O P ’S e o Edgware erlo Bak Road St. Mary’s Hospital BO B R ID OAD ST RD BR PA D I ON ROA NS LAD GT Portobello Road Market EN Camden Road RD. D Regent’s Park in A40 EA ER D KE N CL A NN LLA ROA W E ST B N Holland Park HO GRO RO A HAWLEY Mornington Crescent N Paddington Royal Oak EST W CE Rege OUT Marylebone MARYLEBONE W E S T W AY PSTO RA BURY TER LE LED SC. LV IL O Lisson Grove Little Venice PORCH . CRE GI CO SS G R CHE RD E WE Ladbroke Grove D LI NS GA N TO IF W CL Warwick Avenue AR W ICK AV EN UE AD el NG . We believe print is still alive and well. Here’s our pick of the best in class of festive guides and catalogues, curated with our observations of what was different, new, evolved or changed for Christmas 2013, just as we experienced them. O STB T’ AD RO T ER D N ROV AD D RO E RD D ER KE G RO K A ND ST N E D EN H JO OO ’S UE AN thro at Wes Heath w Conne tern, row Expr ct and ess Ham mersm ith & City li ne ST BRO R PA NE RL AV T W AY A 4 0 Fi rs Hea t Gre WE LAD WE S Westbourne Park UR ROW RD. LB HE LA W R D OA EN E T SU IR UE OA ON SH AV ST HAR GREAT ELK GO A PH E L G IN UE ROAD AD Maida Vale N OL RO D E N VE ND Maida Hill OW RA RR CHIPPENHAM HA L R OA BRAVINGT ON ROAD KE N SA I LG le LI L AL RO H Cricket Museum D UE EN bi LORD’S EN . Maida Vale D The True Story festive review curates what we’ve seen, snapped and loved in London, Paris and New York and online in December 2013. 350 stores. 1000 pictures. AV Ju EL LE A RO OVE St. John’s Wood VA West Kilburn A GR LANE AV UE LB M ER PR IN C E R W VALE KF AR Camden Town AD T ON Y St. John’s Wood RO TON FI NC H L E Y CARL RL N R ST Primrose Hill D OA Primrose Hill D CA EE ’S EN O A rl Bake N LANE QU AV SW H RT O HI LL R Kilburn Park ne oo li V. Y do Lon E AD R O land Mid round R Y on B U Lond n Overg AV e A lin PH I D rloo OL A ke ND M Ba RA K UR ILB ES E OV GR B AD D D ON B RO BR Queen’s Park QUEENS PARK IA EL A OR South Hampstead AD Y ROA CT D E R E Midland London erground Ov London RD. Kilburn High Road RO UR Come on in sal se BE GH SB VI A RO IZ LS R OAD REG HI Kilburn LU R Q X UE . D OA LAID ADE HILGROV E RN SA PADDINGTON CEMETERY RD C HA L Swiss Cottage South Hampstead U E LAN EN T NS BR UPPER GRE E N C R O F Farm Chalk Farm AD o SD LB Brondesbury Park LE KI IL DE Not your ordinary Christmas – Catalogues U YORK W R GA AV EN ET ON GLO U C K nd rou rg ve nO mile Finchley Road 1/4 OS E P RI M R A D O HIL L R R 250 metres Kilburn LLEGE . C. CRES PA NE Brondesbury ST RE ET
  3. 3. Not your ordinary Christmas – Catalogues p3 Best in Class GUIDES & CATALOGUES Crate &Barrel Inspiring ideas for decoration The real 'Tree Lot' brings the concepts to life Plus online scrolling guide © Copyright True Story. January 2014
  4. 4. Not your ordinary Christmas – Catalogues p4 Best in Class GUIDES & CATALOGUES John Lewis Considered editorial Interactive elements Themed and edited selections of products Filled with inspirational ideas for everyone © Copyright True Story. January 2014
  5. 5. Not your ordinary Christmas – Catalogues p5 Best in Class GUIDES & CATALOGUES CB2 Upbeat lively feel with great decor ideas Guide presents campaign colour theme © Copyright True Story. January 2014
  6. 6. Not your ordinary Christmas – Catalogues p6 Best in Class GUIDES & CATALOGUES Anthropologie Mailed mini version of guide The fun eclectic guide was supported by an online scrolling guide © Copyright True Story. January 2014
  7. 7. Not your ordinary Christmas – Catalogues p7 Best in Class GUIDES & CATALOGUES Dress-up dolls and Le Bon Marché illustration mixed with photography Pages of fun stickers Beautiful children's guide Neon keeps the look contemporary © Copyright True Story. January 2014
  8. 8. Not your ordinary Christmas – Catalogues p8 Best in Class GUIDES & CATALOGUES Louis Vuitton Feels fun and Warm, rich tones at the same time displays and online stylishly serious link to window Gorgeous colour and tone mixes beautifully with leather goods © Copyright True Story. January 2014
  9. 9. This is just the tip of the iceberg If you are interested in finding out more, get in touch. True Story is a creative agency for retailers and brands. We work in 3D, 2D and the virtual world. Email jayne.mayled@truestory.uk.com carrie.eames@truestory.uk.com Or follow us on True Story Ruddington Manor Manor Park Ruddington NG11 6HD +44 (0)115 984 4200 www.truestory.uk.com True Story is a trading name of True Design Ltd. Registered in England and Wales No. 3310200. Registered Office: As address. VAT No. 974 8525 70

True Story is a creative agency for retailers and brands. We curate a Christmas retail review covering 350 stores across London, Paris and New York. This snapshot looks at what was new and different in gift guides and catalogues, as well as our pick of the best in class.

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