Online Consumer Research Quality Guidelines

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A set of guidelines, published by the members of the TrueSample Quality Council, that all research buyers should follow in order to ensure the quality of their research projects.

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Online Consumer Research Quality Guidelines

  1. 1. Online Consumer Research Quality Guidelines Published by the TrueSample Quality Council The TrueSample® Quality Council includes a select group of market research industry leaders from suppliers to Fortune 50 buyers who share the common goal of improving online research quality. In an effort to establish industry standards for quality, the Council has issued a set of Online Consumer Research Quality Guidelines buyers can adopt to aid in the selection of research suppliers. The Guidelines have been formulated into an easy-to-use list of conditions that suppliers should be able to meet. The Council encourages research buyers to include these Online Consumer Research Quality Guidelines in outgoing Requests for Proposals and Statements of Work. By choosing suppliers who meet these Guidelines, buyers can feel confident in the accuracy and quality of their research projects. Suppliers should be able to meet the following guidelines for online quantitative consumer-based research when requested to do so by research buyers: Respondent Quality Guidelines  Identifies prospective survey respondents in batch, or in real time, whose identities cannot be verified against publicly available third-party databases, when such databases are available.  Ensures that each survey respondent completes a survey only once, regardless of whether the sample is sourced from one panel or multiple panels.  Identifies prospective survey respondents who exhibit speeding, straightlining, and other bad behaviors on any individual survey.  Identifies prospective survey respondents who repeatedly exhibit speeding, straightlining and other bad behaviors, whether sample is sourced from one panel or multiple panels.  Excludes prospective survey respondents based on survey eligibility criteria, such as category or methodology exclusion rules, regardless of whether the sample is sourced from one panel or multiple panels. Survey Instrument Quality Guidelines  Measures and benchmarks the quality of each survey’s design to determine its overall impact on respondent engagement and data quality. Quality Solution Guidelines  Relies on independent, objective means to meet quality guidelines that are predetermined, replicable, and standardized.  Relies on automated processes to meet these quality guidelines.  Is capable of uniformly applying these quality guidelines to all client projects when requested, regardless of sample source, survey platform technology, and geography (where technically possible).  Delivers reports demonstrating the impact of applying the quality guidelines including the source and panel tenure of each survey respondent, the number and percentage of prospective respondents removed from the survey and the rationale for removal, and where applicable, a measure of survey design impact on respondent engagement.  Protects and secures all personally identifiable and confidential information collected from respondents, suppliers, clients, etc.© 2010 TrueSample Quality Council. All rights reserved. Marks referenced herein are the property of their respectiveowners.

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