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Social Media – The Basics Baby Steps True Light Resources – Website & Creative Design Studio
Social Media – The Basics <ul><li>What is Social Media </li></ul><ul><ul><li>Social media  is an umbrella term that define...
Social Media – The Basics <ul><li>What the heck does that mean? </li></ul><ul><ul><li>What it means is that people are fin...
Social Media – The Basics <ul><li>“ You have no control over how your customers and users discuss your brand using new med...
Social Media – The Basics <ul><li>Case Study – ComCast </li></ul><ul><ul><li>ComCast comes to town and is WAY less than Co...
Social Media – The Basics <ul><li>How to start?  It’s a dance… </li></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Lis...
Social Media – The Basics <ul><li>Where </li></ul>True Light Resources – Website & Creative Design Studio
Social Media – The Basics <ul><li>Who – Find your Tribe  (it’s about community people) </li></ul><ul><ul><li>Find your wha...
Social Media – The Basics <ul><li>What,  what ,  what do I say? </li></ul><ul><ul><li>Well after you listen a bit, get a f...
Social Media – The Basics <ul><li>When? </li></ul><ul><li>Now   </li></ul><ul><li>because… </li></ul><ul><li>If not now, w...
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Social Media – The Basics

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Social Media - The Basics
Baby Steps for Beginners and Newbies

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Social Media – The Basics

  1. 1. Social Media – The Basics Baby Steps True Light Resources – Website & Creative Design Studio
  2. 2. Social Media – The Basics <ul><li>What is Social Media </li></ul><ul><ul><li>Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities, as people share their stories, and understandings. ~ Wikipedia </li></ul></ul><ul><ul><li>&quot; Social Media is Word of Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.&quot; - Erica O'Grady </li></ul></ul>True Light Resources – Website & Creative Design Studio
  3. 3. Social Media – The Basics <ul><li>What the heck does that mean? </li></ul><ul><ul><li>What it means is that people are finding new ways to communicate, conversant and connect. New ways that are faster, cheaper, better, inherently honest. New ways that are shutting out the old ways. </li></ul></ul><ul><li>Think about it? </li></ul><ul><ul><li>Where do you want your information to come from? </li></ul></ul><ul><ul><ul><li>If someone on the television tells you that Molly Maids is trustworthy, honest, professional and will clean the heck out of your house…do you believe them? Maybe so </li></ul></ul></ul><ul><ul><ul><li>If your sister, business partner, neighbor, BNI member tells you that Houston Housekeepers is trustworthy, honest, professional and will clean the heck out of your house…do you believe them? More than likely yes you do. </li></ul></ul></ul>True Light Resources – Website & Creative Design Studio
  4. 4. Social Media – The Basics <ul><li>“ You have no control over how your customers and users discuss your brand using new media unless you engage them.” </li></ul><ul><li>~ Chris Bernard – User Experience Evangelist, Microsoft </li></ul><ul><li>“ Spending on SOCIAL MEDIA and ‘Conversational marketing’ – still in their nascent stage – will surpass traditional marketing spending by the end of 2012, according to a study conducted by TWI Surveys, Inc.” </li></ul><ul><li>Source: http://www.marketingvox.com </li></ul><ul><li>So - you might want to jump into the conversation. </li></ul>True Light Resources – Website & Creative Design Studio
  5. 5. Social Media – The Basics <ul><li>Case Study – ComCast </li></ul><ul><ul><li>ComCast comes to town and is WAY less than ComCastic </li></ul></ul><ul><ul><li>Customer Service is in lower than low. </li></ul></ul><ul><ul><li>ComCast is losing business and reputation. People are blogging and chatting and putting all kinds of negativeness out there about ComCast. ( www.ComCastMustDie.com ) </li></ul></ul><ul><ul><li>ComCast enters the conversation. @ComCastCares shows up in a big way on Twitter. </li></ul></ul><ul><ul><li>ComCast gets lots of press leading BIG business into the conversation </li></ul></ul><ul><ul><ul><li>Houston Chronicle </li></ul></ul></ul><ul><ul><ul><li>USA Today </li></ul></ul></ul><ul><ul><ul><li>ABC World News </li></ul></ul></ul><ul><ul><ul><li>New York Times </li></ul></ul></ul>True Light Resources – Website & Creative Design Studio
  6. 6. Social Media – The Basics <ul><li>How to start? It’s a dance… </li></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Participate </li></ul></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Participate </li></ul></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Participate </li></ul></ul></ul>True Light Resources – Website & Creative Design Studio
  7. 7. Social Media – The Basics <ul><li>Where </li></ul>True Light Resources – Website & Creative Design Studio
  8. 8. Social Media – The Basics <ul><li>Who – Find your Tribe (it’s about community people) </li></ul><ul><ul><li>Find your what? Yes, find your tribe. </li></ul></ul><ul><ul><ul><li>Who speaks your language? </li></ul></ul></ul><ul><ul><ul><li>Who can you learn from? </li></ul></ul></ul><ul><ul><ul><li>Who can help you? </li></ul></ul></ul><ul><ul><ul><li>Who can you lead, help, teach? </li></ul></ul></ul><ul><ul><li>Your tribe will consist of all different people. Think about it. Once upon a time we needed a: </li></ul></ul><ul><ul><ul><li>Chief </li></ul></ul></ul><ul><ul><ul><li>Shaman </li></ul></ul></ul><ul><ul><ul><li>Hunter </li></ul></ul></ul><ul><ul><ul><li>Cook </li></ul></ul></ul><ul><ul><ul><li>CPA (laughter) </li></ul></ul></ul>True Light Resources – Website & Creative Design Studio
  9. 9. Social Media – The Basics <ul><li>What, what , what do I say? </li></ul><ul><ul><li>Well after you listen a bit, get a feel of the place, the lay of the land, become hip to the lingo…you can pretty much say anything (if your company will let you, that is). </li></ul></ul><ul><ul><li>Quotes and musing by TrueLightTracey: </li></ul></ul>TrueLightTracey: getting ready to go to Gavin's baseball game. thinking it's gonna be brrrrrrrrrrrrrrr. Stay tuned for gripping updates. TrueLightTracey: K so this may be a dumb question - how do I get both my blog and my company web addresses on my twitter profile? I only see space for one TrueLightTracey: shameless self promotion new True Light Resources site launch www.VizionWare.com True Light Resources – Website & Creative Design Studio
  10. 10. Social Media – The Basics <ul><li>When? </li></ul><ul><li>Now </li></ul><ul><li>because… </li></ul><ul><li>If not now, when? </li></ul>True Light Resources – Website & Creative Design Studio

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