Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NEC & True Influence - SDSummit Case Study 2019 w/ Bryan Williams

98 views

Published on

NEC Case Study with Bryan Williams for True Influence at the SiriusDecisions Summit 2019 held in Austin, TX.

Published in: Business
  • Be the first to comment

  • Be the first to like this

NEC & True Influence - SDSummit Case Study 2019 w/ Bryan Williams

  1. 1. NEC Bryan Williams, Director of Marketing NEC Corporation of America
  2. 2. 2 © NEC Corporation of America 2019 NEC Group Internal Use Only
  3. 3. Agenda Who is NEC? Working with True Influence The Journey The Results The Future
  4. 4. Who are we?
  5. 5. 6 © NEC Corporation of America 2019 NEC Group Internal Use Only Who are we? ▌NEC is a leading Technology Integrator of B2B Technology Solutions. ▌This ranges from Communication Solutions, Facial Recognition and Biometric Technology to Storage and Data Center oriented Technologies that lend themselves to B2B, so the end user can conduct business to their end customers. ▌Our focus is on making the experience for the end user’s customers safer, secure, and efficient.
  6. 6. 7 © NEC Corporation of America 2019 NEC Group Internal Use Only Goals for Our End Users: Being able to conduct business without failure and without issue. Provide an integrated customized experience.
  7. 7. Working with True Influence
  8. 8. 9 © NEC Corporation of America 2019 NEC Group Internal Use Only How Long Have We Used True Influence? We’ve used True Influence and the PersonaBaseTM solution for the past 12 to 18 months and continue to use both currently.
  9. 9. 10 © NEC Corporation of America 2019 NEC Group Internal Use Only Issues That Needed Addressing 1. We wanted to add new business to our client lists. 2. We wanted to find the right prospects to turn into customers. 3. We wanted help in identifying those hand-raisers who wanted to provide an overall better experience for their customers.
  10. 10. 11 © NEC Corporation of America 2019 NEC Group Internal Use Only Why PersonaBaseTM was the Right Solution We at NEC pride ourselves on giving our customers a better experience, and were looking for a company to work with that had the same level of concern for their customers. True Influence met that critical criteria.
  11. 11. 12 © NEC Corporation of America 2019 NEC Group Internal Use Only Why PersonaBaseTM was the Right Solution NEC looked at other companies, and attempted to do research with internal stakeholders. After looking over the proof of concept True Influence offered, we concluded True Influence was a good fit.
  12. 12. The Journey How We Leveraged PersonaBaseTM in Our Day-To-Day Process
  13. 13. 14 © NEC Corporation of America 2019 NEC Group Internal Use Only Marketing Efforts In Two Categories: ▌Organic Activities These individuals come to us organically without direct outreach. ▌Paid Activities This category is filled by True Influence (a business partner) trusted with the task of generating content data and pipeline creation. The success we have experienced has allowed us to take the data and use it in filling our pipeline on a day-to-day basis.
  14. 14. 15 © NEC Corporation of America 2019 NEC Group Internal Use Only Paid Activities ▌New data comes in using the PersonaBaseTM solution ▌Data is provided to the NEC Inside Sales team ▌We make appointments at the funnel stage appropriate to the offering ▌We walk our data through an email marketing platform to nurture those individuals that have spiked interest.
  15. 15. 16 © NEC Corporation of America 2019 NEC Group Internal Use Only Any Challenges? ▌We at NEC obviously had to make some internal adjustments to create a cooperative synergy in order to maximize the use of the intent data. ▌NEC initially worked with the True Influence team to create a synergy between the PersonaBaseTM solution and our Sales team. ▌True Influence continues to be there, ready to engage if problems arise.
  16. 16. The Results
  17. 17. 18 © NEC Corporation of America 2019 NEC Group Internal Use Only What Are The Results? Since leveraging the True Influence platform, we have noticed an uptick in our appointment setting. NEC has seen several large customers come through the door.
  18. 18. 19 © NEC Corporation of America 2019 NEC Group Internal Use Only What Are The Results? True Influence is being used to: Segment the NEC Audience Target the NEC Audience Populate the NEC Audience with timely content
  19. 19. 20 © NEC Corporation of America 2019 NEC Group Internal Use Only What Are The Results? Satisfaction Level: Ecstatic! Using the PersonaBaseTM platform, True Influence has given NEC a visibility we did not previously have, to turn our prospects into potential customers.
  20. 20. The Future
  21. 21. 22 © NEC Corporation of America 2019 NEC Group Internal Use Only Future Goals with PersonaBaseTM ▌Working with True Influence has changed the way we do business. ▌True Influence’s Contact Verification has given NEC the confidence to know we are engaging with the right person: the decision-maker or the appropriate influencer.
  22. 22. 23 © NEC Corporation of America 2019 NEC Group Internal Use Only Future Goals with PersonaBaseTM Comparing True Influence to other service providers, we found that True Influence cares about NEC as much as NEC cares about their customers. As part of a marketing ecosystem, it is important to have a vendor like True Influence. That is why we at NEC continue to work with the True Influence team.
  23. 23. To learn more: visit: www.trueinfluence.com | phone: 1-888-301- 4758

×