Crafting CultureThrough Leaders’StoriesYou CanTell
“Storytelling revealsmeaning withoutcommitting the errorof defining it”Hannah Arendt
Business cultures,especially growing private culturesbased on founder legends and values,require deliberate work tokeep th...
Why Tell Stories? Business people are traditionally good atthe mechanics of business Change, tactics, strategy, processe...
How Do Stories Work? A good story (and the concept or plan itillustrates) defines relationships, events,cause and effect,...
What Can Stories Do? Decrease the time it takes to communicatecomplex plans and information Broadcast a company or leade...
The True Capital MethodCollectCollect existingstoriesCategorize storiesby themesAssociate stories withbehaviours neededLea...
CollectReflectConnectTellMechanicalArt
Interested in learning moreabout how story-tellingcan help you lead change?Contactpaul@truecap.ca905-510-6935
“One can’t make a newheaven and earthwith “facts.”Henry Miller
Crafting CultureThrough Leaders’StoriesYou CanTell
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You Can Tell - Crafting Culture Through Leader Stories

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Business cultures, especially growing private cultures based on founder legends and values, require deliberate work to
keep the elements you want and extinct the ones you don’t want.

Story-telling and corporate legend-making can help a firm consciously guide what happens to its culture.

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You Can Tell - Crafting Culture Through Leader Stories

  1. 1. Crafting CultureThrough Leaders’StoriesYou CanTell
  2. 2. “Storytelling revealsmeaning withoutcommitting the errorof defining it”Hannah Arendt
  3. 3. Business cultures,especially growing private culturesbased on founder legends and values,require deliberate work tokeep the elements you want andextinct the ones you don’t want.Story-tellingand corporate legend-makingcan help a firm consciously guidewhat happens to its culture.
  4. 4. Why Tell Stories? Business people are traditionally good atthe mechanics of business Change, tactics, strategy, processes andprocedures – we can organize it all Culture remains resistant to mechanicalmanipulation Stories deliver a deeper understanding of“Our Way” over a longer time More deliberate storytelling can acceleratethe process of enculturation
  5. 5. How Do Stories Work? A good story (and the concept or plan itillustrates) defines relationships, events,cause and effect, and priority among items The parts of a well structured story aremore likely to be remembered as acomplex whole Understanding our current business culturerequires us to fully understand our storiesand their effects Translating a vision from top leaders toother leaders and the organization needs amedium to carry a “complex whole”
  6. 6. What Can Stories Do? Decrease the time it takes to communicatecomplex plans and information Broadcast a company or leader’s values in aform that encourages self-direction Bring informal networks (grapevines) intocheck and reduce reliance upon them Share the knowledge acquired in complexactivities such as M&A or product launch Create an understandable vision for thefuture through the use of models,metaphors, scenarios, and what-if’s
  7. 7. The True Capital MethodCollectCollect existingstoriesCategorize storiesby themesAssociate stories withbehaviours neededLearn to tell yourstories with impactReflectConnect Tell
  8. 8. CollectReflectConnectTellMechanicalArt
  9. 9. Interested in learning moreabout how story-tellingcan help you lead change?Contactpaul@truecap.ca905-510-6935
  10. 10. “One can’t make a newheaven and earthwith “facts.”Henry Miller
  11. 11. Crafting CultureThrough Leaders’StoriesYou CanTell

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