1. by
Automotive intelligence covering new car prices, best car deals and more.
April 15th, 2010
The Truth Will Prevail
TrueCar obtains data directly from car dealers, respected Our data is among the most timely and comprehensive in the
dealer management system (DMS) providers, and industry, as we are able to process most car sales within a
well-known data aggregators within the automotive space. week of the actual sales date, and have a substantial fraction
on the site within 48 hours of the actual sale. TrueCar
We also acquire vehicle configuration data, customer and believes the greater our informational accuracy, the greater
dealer incentives data, financing and loan data, vehicle benefit we provide to both dealers and consumers.
registration and insurance data, and much, much more.
TrueCar is insatiable about data with our goal to find 100%
of all purchase transactions, even if that means finding the
same transaction multiple times from multiple sources
within the car-buying ecosystem.

2. TrueCar Price Flex Score
Least Flexible 2010 Models Most Flexible 2010 Models
Score Make Model Score Make Model
1 Chevrolet Suburban 100 Chrysler PT Cruiser Classic
1 GMC Acadia 100 Hyundai Elantra
2 Audi A5 100 Mazda Tribute
2 Cadillac DTS 99 Acura ZDX
2 GMC Terrain 99 Honda Insight
3 Chevrolet Equinox 99 Hyundai Elantra Touring
3 Ford Taurus 98 Honda Accord Coupe
3 Ford Explorer Sport Trac 98 Hyundai Accent
4 Buick Lucerne 97 Cadillac CTS Wagon
4 Toyota Avalon 97 Honda Accord Sedan
Least and Most Flexible 2010 Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible BMW Z4 (Score: 6) Volvo C70 (Score: 91)
Coupe Audi A5 (Score: 2) Honda Accord Coupe (Score: 98)
Pickup Ford Explorer Sport Trac (Score: 3) Toyota Tacoma (Score: 93)
Sedan Cadillac DTS (Score: 2) Hyundai Elantra (Score: 100)
Sport Utility GMC Acadia (Score: 1) Mazda Tribute (Score: 100)
Van Honda Odyssey (Score: 16) Mazda MAZDA5 (Score: 88)
Wagon Subaru Outback (Score: 24) Hyundai Elantra Touring (Score: 99)
What is the TrueCar Price Flex Score?
The TrueCar Price Flex Score measures the elasticity of a deal significantly below (or above, if you’re not careful!) the
transaction price by model. The Price Flex Score calcula- TrueCar average transaction price. Here are the 2009 and
tion dynamically incorporates the factors that effect price 2010 models with the highest and the lowest Price Flex
variance including the model’s transaction price range, Scores. We also show the models with the highest and
current inventory and sales data. A vehicle experiencing lowest Price Flex Score within each vehicle category. The
extremely low inventory and a small range of transaction scores range from 1 to 100. A score of 1 corresponds to the
prices will have a low Price Flex Score. Don’t expect much lowest Price Flex Score and indicates a very small -if any-
of a discount from the TrueCar average transaction price on negotiation power. A score of 100 indicates the highest
a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, meaning there is a big range of transaction
Price Flex Score, however, you have the potential to strike prices for that model.
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 1

3. Greatest Discounts
Makes with Greatest Discounts on 2010 Vehicles
15%
Ford
Chrysler
13%
Hyundai
Jeep
Mercury
% BELOW MSRP
11%
9% How Do I Use This?
The greatest percent below MSRP helps
7% identify the biggest consumer discounts of
the month. Below, TrueCar ranks 2009 and
2010 vehicles with average transaction
5% prices that comprise the greatest percent
November December January February
off the make or model’s average MSRP.
Top Discounts: 2009 Makes Top Discounts: 2010 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Mazda 23% 1 Ford 14%
2 HUMMER 22% 2 Hyundai 11%
3 Kia 19% 3 Chrysler 11%
4 Chevrolet 18% 4 Chevrolet 11%
5 Hyundai 16% 5 Mercury 11%
Top Discounts: 2009 Models Top Discounts: 2010 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Nissan Titan 29% 1 Chevrolet Cobalt 20%
2 Mazda MX-5 Miata 27% 2 Hyundai Sonata 19%
3 Chevrolet Cobalt 25% 3 Jeep Grand Cherokee 19%
4 Chevrolet Aveo 24% 4 Jeep Commander 18%
5 HUMMER H3 23% 5 Chevrolet Malibu 17%
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 2

4. Greatest Discounts (continued...)
Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )
% Below % Below
Body Type Model MSRP Body Type Model MSRP
Pickup Nissan Titan 29% Sedan Chevrolet Cobalt 20%
Convertible Mazda MX-5 Miata 27% Sport Utility Jeep Grand Cherokee 19%
Sedan Chevrolet Cobalt 25% Coupe Ford Focus 17%
Sport Utility HUMMER H3 23% Pickup Ford Ranger 17%
Van Chevrolet Express Cargo Van 18% Convertible Ford Mustang 11%
Coupe Chevrolet Corvette 17% Van Toyota Sienna 11%
Wagon Nissan cube 8% Wagon Hyundai Elantra Touring 10%
Best Day of the Month to Buy a Car
7.0%
Apr 26, 2010
PROJECTED AVERAGE DISCOUNT
6.5%
6.0%
May 2, 2010
5.5%
5.0%
4.5%
4/17/10 4/21/10 4/25/10 4/29/10 5/03/10 5/07/10 5/11/10 5/15/10
Best Day to Buy a Vehicle
Consumer Tip of the Month April 26th, 2010
Average Discount: 6.56%
Our projections for the best and worst day to buy a new
vehicle are rooted in an analysis of historical sales as well
as short term forecasts. Our projections, over the next 31 Worst Day to Buy a Vehicle
days, suggest that the best day to buy a car will be on April May 2nd, 2010
Average Discount: 5.38%
26th, the last Monday of the month. The worst day to buy
a car will likely be on Sunday, May 2nd.
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 3

5. Greatest Price Drop Month Over Month
Top Vehicles ( by Body Type )
Body Type Year / Make / Model / Trim $ Drop From Last Month
Sedan 2010 BMW 5 Series 4dr 528i xDrive AWD $1,471
Sport Utility 2010 Lexus LX 570 4WD 4dr $934
Pickup 2010 Nissan Titan 4WD Crew Cab LWB SE $567
Convertible 2011 Volvo C70 2dr Conv Auto $515
Minivan 2010 Honda Odyssey 5dr EX-L w/RES $449
Wagon 2010 Subaru Impreza Wagon 5dr Auto i $288
Coupe 2010 MINI Cooper Clubman $182
Top Vehicles (overall)
Rank Year / Make / Model / Trim $ Drop From Last Month
1 2010 BMW 5 Series 4dr Sedan 528i xDrive AWD -$1,471
2 2010 Mercedes-Benz S-Class 4dr Sedan 5.5L V8 4MATIC -$1,469
3 2010 Lexus LX 570 4WD 4dr -$934
4 2010 Land Rover Range Rover Sport 4WD 4dr SC -$902
5 2010 BMW X5 AWD 4dr 48i -$719
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.
TrueCar also ranks the trims with the overall greatest drop in price from March 5th to April 9th, 2010.
Largest Total Incentives for April
Models with Largest Total Incentives
Rank Make / Model Customer Cash Rebate Dealer Cash
1 2010 BMW M6 $0 $12,500
2 2010 Infiniti M45 $0 $6,000
3 2010 Nissan Titan $5,000 $0
4 2010 Volvo XC70 $0 $5,000
5 2010 Chevrolet Silverado 1500 $4,000 $0
This table shows the highest incentive for each brand. Generally, incentives are active throughout the month in
which TrueTrends by TrueCar is released. Though active at the time of the report’s release, incentives are subject
to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 4

6. March’s Shortest and Longest Days in Inventory
Industry Wide Average Days in Inventory for March: 51 Days
Shortest to Longest ( by Body Type )
Shortest and Longest Days in Inventory
Rank Make / Model Days in Inventory
TrueCar ranks the vehicles that spend, on
average, the shortest and longest days on the 1 Van 53
lot before they sell. We rank by both overall 2 Sport Utility 58
shortest / longest days in inventory and by 3 Coupe 60
category. Vehicles that spend little time in
4 Sedan 60
inventory are in high demand, while vehicles that
5 Pickup 60
spend an extended time in inventory are in low
demand. 6 Hatchback 62
7 Convertible 90
2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Kia Borrego 107 1 Chevrolet Cobalt 378
2 Kia Rio 108 2 Chevrolet Impala 336
3 Infiniti G37 129 3 Chevrolet HHR 320
4 Hyundai Santa Fe 134 4 Chevrolet Aveo 316
5 Toyota Venza 141 5 Honda Civic 308
6 Nissan cube 150 6 Volkswagen Jetta 290
7 Chevrolet Silverado 2 153 7 Honda Accord 290
8 Kia Rondo 161 8 Volkswagen Eos 285
9 GMC Sierra 2500 163 9 Ford F-250 284
10 Kia Sportage 163 10 Chevrolet Aveo S 282
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Mercedes-Benz GL550 9 1 Hyundai Sonata 131
2 Mercedes-Benz GL350 10 2 Ford Mustang 98
3 Audi Q5 11 3 BMW 535i 97
4 Hyundai Tucson 12 4 Ford Transit Connect 90
5 Chevrolet Equinox 13 5 Kia Forte 88
6 GMC Terrain 13 6 Jeep Compass 87
7 Lexus GX 460 14 7 Ford F-250 85
8 Toyota 4Runner 14 8 BMW 528i 83
9 Lexus LX 570 15 9 Cadillac DTS 82
10 GMC Yukon XL Denali 15 10 Dodge Avenger 82
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 5

7. Model Year Share
Highest Percentage of 2011 Vehicles Sold
2009
4%
Rank Make % of Sales
2010
93% 1 Kia 34%
2 Hyundai 29%
2011
93% 3% 3 Volvo 10%
2010 VEHICLES
4 Infiniti 6%
5 Toyota 5%
Although still early in the year, 2011 model year vehicles
Between 2009, 2010, and 2011 vehicles, the 2010 market share started showing up in decent numbers within the last few
is 93% of total sales. weeks and already make up 3% of total vehicle sales.
Lowest Percentage of 2009 Vehicles Sold Highest Percentage of 2009 Vehicles Sold
Rank Make % of Sales Rank Make % of Sales
1 smart 0.6% 1 Mazda 73.3%
2 Saab 0.6% 2 Audi 37.9%
3 Pontiac 0.8% 3 Ford 32.1%
4 Saturn 0.9% 4 Mercury 26.6%
5 Suzuki 1.1% 5 Toyota 16.8%
6 HUMMER 1.2% 6 Buick 13.6%
7 Kia 1.2% 7 Jeep 10.4%
8 Infiniti 1.3% 8 Acura 10.1%
9 Porsche 1.4% 9 Lexus 10.1%
10 GMC 1.5% 10 Subaru 8.6%
Model Year Share shows the percentage share of 2009 model year vehicles sold within the last month versus vehicles of
any other model year sold. Generally, the higher the model year share value, the higher the discount a consumer can
expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2009 model in order to
make room for a 2010. At this time of year, consumers should look for a model year share of 10% or greater to get the high-
est possible discounts.
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 6

8. Appendix
About Us
TrueCar is the authority in new-car pricing. We show car marketplace pricing, helping them price cars for increased
buyers and car dealers how much people actually paid for a sales, and ultimately gaining market share over other
particular car in a specific local area. With TrueCar pricing, dealers. Our innovative new car pricing service is offered
both new car buyers and new car dealers can know at any free of charge on our website at www.truecar.com, on our
time what is considered a good or great price on a new car. mobile site at mobile.truecar.com, and via syndication of our
Consumers no longer need to walk into a dealership tools and pricing data to leading automotive research sites
partially informed and fully suspicious – using TrueCar they throughout the web.
walk in knowing the price of a fair deal. Dealers benefit by
TrueCar’s real-time, unbiased information about
Disclaimer
This report and the information contained herein is for your include technical inaccuracies or typographical errors.
noncommercial, personal use on an “as-is, as available” Neither TrueCar nor any of its parents, subsidiaries,
basis and may be used by you for informational purposes affiliates, or their respective partners, officers, directors,
only. TrueCar makes no representations or warranties, employees, or agents shall be held liable for any damages,
express or implied, with respect to the information whether direct, incidental, indirect, special, or consequential,
contained in this report and the results of the use of such including without limitation lost revenues or lost profits,
information, including but not limited to implied warranty of arising from or in connection with your use or reliance on the
merchantability, fitness for a particular purpose, and non- information presented in this report.
infringement. The information contained in this report may
Contact Us
TrueCar Inc.
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Santa Monica, CA 90401
(800) 200-2000
info@truecar.com
Visit us at www.truecar.com
April 15th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 7