1. SPAM- ING SINCE 1937
HT T P://W W W .SPAM - UK.CO M/W HAT S - HAPPE NI NG /
HT T P://W W W .SPAM - UK.CO M/SP A M ALO T - G A M E/
HT T P://W W W .ADVERT ISINGARCHIV ES .CO .U K/? SE R VI CE = S E
ARCH&ACT IO N = DO _Q UI CK_ S EA R CH &L ANG U AG E = E N& MO DE =
&Q =SPAM&Q W =&MD_ 1 =& M D_ 2 =200 0S &G R ID_ LA YO UT =1
HT T P://EN.W IKIPEDIA.O RG /W IKI/SPAM_( MO NT Y_P YT HO N )
HT T P://W W W .PACKAG ING NEW S.CO .UK/NEW S/SPAM -
CELEBRAT ES - 75T H /

2. SPAM PACKAGING
THROUGH THE YEARS
Spam packaging pretty much remained consistent in terms of colour, font, images
and packaging shape and size, from the 1930’s to the 1980’s.
Because of this it became an iconic brand, whether the opinion of the product is
good or bad to the particular individual, they still associate the product with
vintage war scenarios, because the packaging is still recognisable from when it was
first distributed in the late 1930’s as a popular food source during world war II.

3. TODAYS SPAM
It seems that spams packaging today has grown a little
inconsistent, with different shapes, sizes, print of images and text.
It just looks a little messy. However the can design and SPAM font
itself has remained which keeps it an iconic brand for consumers.

4. SPECIAL SPONSORED SPAM
"Spam" is a popular Monty Python
sketch, first televised in 1970. In the
sketch, two customers are in a greasy
spoon café trying to order a breakfast
from a menu that includes Spam in
almost every dish. The sketch was
written by Terry Jones and Michael
Palin.
From Monty Pythons endorsement of the
Spam product, Hormel had the idea of
linking the Monty Python's Spamalot is a
musical comedy "lovingly ripped off from"
the 1975 film Monty Python and the Holy Grail, and created their own special edition ‘stinky
French garlic’ spam product using images which connote the musical. The spam website also
features the Spamalot game with the Spam branded logo within the game visuals. The use of
the Monty Python sponsorship is an effective way to promote spam to fanatics and audiences
of the time when the show had most popularity- during the 70’s, which may encourage older
audiences to buy the product. Also the use of the Spamalot game, encourages younger
audiences to find out more about the product or Monty Python.

5. Spam celebrates 75th
anniversary with limited
edition can
Liz GyekyeAugust 22, 2012No
Comments »
Hormel Foods, the creator of
Spam, has launched a limited
edition commemorative can to
celebrate its 75th anniversary
The product was created by
Jay Hormel in 1937.
Liz Dee, UK brand manager for
Spam Chopped Pork and Ham
commented: “Spam products
have an extremely loyal
customer base here in the UK.
Research shows that
this is continuing to grow with more consumers appreciating not only the unique taste of
Spam Chopped Pork and Ham, but also its versatility.
“We wanted to give something back to fans to celebrate this important anniversary and the
collector’s can is something they’ll be able to keep forever as an important piece of brand
memorabilia. I’m confident it will also attract new and lapsed users to the brand.” The
commemorative 340g can will be on supermarket shelves from September 2012.-
http://www.packagingnews.co.uk/news/spam-celebrates-75th/

6. SPAM ADS THROUGH THE YEARS
1930’s 1940’s 1950’s 1960’s
1970’s 1980’s 1990’s 2000’s

7. TODAYS PRINT ADS
Today, Spam print
ads incorporate
essential brand
essence features,
such as the iconic
yellow and blue
colours from the
packaging. The
print ads of recent
years have also
moved away from
the vintage feel of
previous
campaigns and use
a more simple
design layout.