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Jodric credentials eng_bank

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Jodric Credentials: Banking

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Jodric credentials eng_bank

  1. 1. © 2014, Jodric Strategy. All rights reserved. Jodric Strategy offers one-stop solution
 to your Sale & Marketing, focused on
 the Banking–Finance & Real Estate– Construction industry. April 2014.
  2. 2. Jodric Strategy General Introduction 2 01 General introduction
  3. 3. Jodric Strategy3 Throughout the centuries, there were men who took first steps, down new roads, armed with nothing but their own vision Ayn Rand General introduction
  4. 4. Jodric Strategy4 We use creativity & innovation
 as key tools to help business maximize the efficiency in sales & marketing activities General introduction
  5. 5. Jodric Strategy5 Our belief The best & only methodology to communicate is through people’s belief. Our Purpose Provide the most effective solution for our client’s sales & marketing performance. Our role Offer one-stop solution to your sale & marketing, focused on the banking–finance & real estate–construction industry. General introduction
  6. 6. Jodric Strategy Services 6 02 Services
  7. 7. Jodric Strategy7 Innovation Planning Creative Product
 study Market research Brand Strategy Marketing & comm. mix Who Why How What 360º creative implementations Advertising Brand Identity Digital applications Custom publishing Innovation Product Consumers Business Services
  8. 8. Jodric Strategy Clients & Case study 8 03 Clients & case study
  9. 9. Jodric Strategy9 Banking & Finance Clients & case study
  10. 10. Jodric Strategy10 Real Estate & Construction Clients & case study
  11. 11. Jodric Strategy11 FMCG, Hospitality, Education & others Clients & case study
  12. 12. Jodric Strategy Case study 12 3.1 Clients & case study
  13. 13. Jodric Strategy13 Product ConsumersBusiness Trendsetters Credit card Retail banking Innovation Planning Creative Encourage card usage Objective Shopping Dining Travel Leisure Focused. Clients & case study | HSBC
  14. 14. Jodric Strategy14 Achievements Participated restaurants & spas reached full capacity during the Red Weekend. Established a network of merchants, provided many special offers to credit card users. Clients & case study | HSBC
  15. 15. Jodric Strategy15 Clients & case study | HSBC
  16. 16. Jodric Strategy16 Innovation Planning Creative Product
 study Market research Brand Strategy Marketing & communication mix Clients & case study | Diamond Island
  17. 17. Jodric Strategy17 Innovation Planning Creative Product
 study Market research DI Privilege Community Nature IslandDiamond The resident Strong Lifestyle Components Family / Children Friendship / Personal Health Intellectual Environment Busy life Privilege Bespoke lifestyle Hospitality service More green space Wind & Water A spectacular view & getting better Arata Isozaki’s concept Master plan Harmonious with nature Feng–shui Valuable Precious Natural element Rare / Expensive Endurance Exclusivity Unique location The only island Futuristic Work hard Work–life balanced Arrived Optimistic Various components Event venue Yacht club The only marina Clients & case study | Diamond Island
  18. 18. Jodric Strategy18 Innovation Planning Creative A platform for residential activities Services to support a bespoke lifestyle Brand Strategy CommunityView Uniqueness Environment ServicesLocation Density Feng shuiLanscape Nature Brand communication structure Clients & case study | Diamond Island
  19. 19. Jodric Strategy19 Innovation Planning Creative MarCom mix DI Experience Website BrochureNewsletter Events Advertisement Nature Collaterals Ambience decoration Clients & case study | Diamond Island
  20. 20. Jodric Strategy20 Clients & case study | Real Estate & Construction
  21. 21. Jodric Strategy21 Clients & case study | Real Estate & Construction Advertising campaign 2010
  22. 22. Jodric Strategy22 Advertising campaign 2013 Clients & case study | Real Estate & Construction
  23. 23. Jodric Strategy23 Clients & case study | Real Estate & Construction
  24. 24. Jodric Strategy24 Clients & case study | Real Estate & Construction
  25. 25. Jodric Strategy Banking & Finance 25 3.2 Clients & case study | Banking & Finance
  26. 26. Brand Jodric Strategy • Project Brief • Defined product strategy & marketing communication campaign for Current Account, Credit card & Saving account. 26 VIB VIB 2012–2013 Clients & case study | Banking & Finance
  27. 27. Jodric Strategy27 Clients & case study | Banking & Finance
  28. 28. Jodric Strategy28 Clients & case study | Banking & Finance
  29. 29. Jodric Strategy29 Clients & case study | Banking & Finance
  30. 30. Jodric Strategy30 Clients & case study | Banking & Finance
  31. 31. Brand Jodric Strategy • Project Brief • Developed product strategy, marketing tactical campaign and marketing support materials for a new promotion platform. Together with naming & developed CI and applications. 31 MB Military Bank 2011–2013 Clients & case study | Banking & Finance
  32. 32. Jodric Strategy32 Clients & case study | Banking & Finance
  33. 33. Jodric Strategy33 Clients & case study | Banking & Finance
  34. 34. Jodric Strategy34 Clients & case study | Banking & Finance
  35. 35. Brand Jodric Strategy • Project Brief • Developed brand communication & brand identity for Priority banking product – VPBank Gold Club. Defined product strategy & positioning, naming, communication theme & marketing support materials & digital applications. • From an existing product for lady, we reconstructed the brand core, communication strategy & redefine brand values. Developed a new master visual theme to highlight the product specific segment. (to be updated) 35 VPBank Gold VPBank 2013 Clients & case study | Banking & Finance
  36. 36. Jodric Strategy36 Clients & case study | Banking & Finance
  37. 37. Jodric Strategy37 Clients & case study | Banking & Finance
  38. 38. Jodric Strategy38 Clients & case study | Banking & Finance
  39. 39. Jodric Strategy39 Clients & case study | Banking & Finance
  40. 40. Brand Jodric Strategy • Project Brief • Developed brand identity and brand architecture for all VFM’s products. • Developed product strategy & communication for 2 funds VF4 & VFA. Launching campaigns with full visual & supporting materials. • Developed master concepts for Annual Reports (2008 & 2009) with special illustration styles to promote the funds’ core values. 40 VFM, VF1, VF2, VF4 & VFA Vietfund Management 2007–2010 Dự án điển hình | Ngân hàng & Tài chính
  41. 41. Jodric Strategy41 Clients & case study | Banking & Finance
  42. 42. Jodric Strategy42 Clients & case study | Banking & Finance
  43. 43. Jodric Strategy43 Clients & case study | Banking & Finance
  44. 44. Jodric Strategy44 Clients & case study | Banking & Finance
  45. 45. Brand Jodric Strategy • Project Brief • Developed brand identity and support materials for all VinaSecurities. • Developed company introduction kit for VinaCapital. 45 VinaCapital & VinaSecurities VinaCapital 2009 Clients & case study | Banking & Finance
  46. 46. Jodric Strategy46 Clients & case study | Banking & Finance
  47. 47. Jodric Strategy47 Clients & case study | Banking & Finance
  48. 48. Jodric Strategy48 Clients & case study | Banking & Finance
  49. 49. Jodric Strategy49 Clients & case study | Banking & Finance
  50. 50. Jodric Strategy50 Clients & case study | Banking & Finance
  51. 51. Brand Jodric Strategy • Project Brief • Defined brand positioning, standardized the current identity to align with the new brand communication direction. 51 VPBS VPBank Securities 2013 Clients & case study | Banking & Finance
  52. 52. Jodric Strategy52 Clients & case study | Banking & Finance
  53. 53. Jodric Strategy53 Clients & case study | Banking & Finance
  54. 54. Brand Jodric Strategy • Project Brief • Developed master brand communication concept and marketing support materials. 54 Mekong Securities Mekong Securities 2009 Clients & case study | Banking & Finance
  55. 55. Jodric Strategy55 Clients & case study | Banking & Finance
  56. 56. Jodric Strategy Real estate & Construction 56 3.3 Clients & case study | Real Estate & Construction
  57. 57. Brand Jodric Strategy • Project Brief • Developed product strategy, master communication theme, sale strategy with all supporting materials. • Developed the brand identity and marketing materials, a direct marketing campaign to increase the awareness and encourage prospects to visit the project. 57 Saint Simeon Saint Simeon 2010–2011 Clients & case study | Real Estate & Construction
  58. 58. Jodric Strategy58 Clients & case study | Real Estate & Construction
  59. 59. Jodric Strategy59 Clients & case study | Real Estate & Construction
  60. 60. Jodric Strategy60 Clients & case study | Real Estate & Construction
  61. 61. Brand Jodric Strategy • Project Brief • Developed brand positioning, core valued and defined key communication themes. • Developed a full brand identity with 360º applications, from basic CI items, e.g logo, stationery to full applications at construction site & internal operation materials. 61 Descon Descon 2011–Present Clients & case study | Real Estate & Construction
  62. 62. Jodric Strategy62 Clients & case study | Real Estate & Construction
  63. 63. Jodric Strategy63 Clients & case study | Real Estate & Construction
  64. 64. Jodric Strategy64 Clients & case study | Real Estate & Construction
  65. 65. Jodric Strategy65 Clients & case study | Real Estate & Construction
  66. 66. Brand Jodric Strategy • Project brief • Started from the naming practice to define a new precast & infrastructure construction company. To illustrate a modern company with high technical capability. • Developed brand identity and all sale & marketing support materials. 66 Beton6 Beton6 2010–2013 Clients & case study | Real Estate & Construction
  67. 67. Jodric Strategy67 Clients & case study | Real Estate & Construction
  68. 68. Jodric Strategy68 Clients & case study | Real Estate & Construction
  69. 69. Jodric Strategy69 Clients & case study | Real Estate & Construction
  70. 70. Jodric Strategy70 Clients & case study | Real Estate & Construction
  71. 71. Brand Jodric Strategy • Project Brief • Developed brand identity, marketing materials and digital applications. 71 Synectics Synectics 2010–2012 Clients & case study | Real Estate & Construction
  72. 72. Jodric Strategy72 Clients & case study | Real Estate & Construction
  73. 73. Jodric Strategy73 Clients & case study | Real Estate & Construction
  74. 74. Jodric Strategy74 Clients & case study | Real Estate & Construction
  75. 75. Brand Jodric Strategy • Project Brief • Developed product strategy & development planning. • Developed marketing campaign and support materials. • Developed brand identity for individual projects, defined product strategy, together with tactical marketing campaigns & sale support materials. 75 Hội An – New City Kusto Investment Management 2010–Present Clients & case study | Real Estate & Construction
  76. 76. Jodric Strategy76 Clients & case study | Real Estate & Construction
  77. 77. Jodric Strategy77 Clients & case study | Real Estate & Construction
  78. 78. Jodric Strategy78 Clients & case study | Real Estate & Construction
  79. 79. Jodric Strategy79 Clients & case study | Real Estate & Construction
  80. 80. Brand Jodric Strategy • Project Brief • Developed and standardized the brand identity and marketing materials. 80 Hoa Lam Hoa Lam Corporation 2012 Clients & case study | Real Estate & Construction
  81. 81. Jodric Strategy81 Clients & case study | Real Estate & Construction
  82. 82. Jodric Strategy82 Clients & case study | Real Estate & Construction
  83. 83. Jodric Strategy83 Clients & case study | Real Estate & Construction
  84. 84. Thank You! © 2014, Jodric Strategy. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the publisher. www.Jodric.com Template version 1.5 – December 26, 2013

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