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Leading Social Business Overview


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We're a creative team that specialise in Social Media Marketing. We love working with brands both nationally and internationally, helping them reach their target audience over multiple social media platforms by creating customised, creative and measurable campaigns.

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Leading Social Business Overview

  1. 1. 83 Harcourt Street, Dublin 2 | WE ARE• • • • • • • • • • • • ••••••••••••
  2. 2. Who We Are ABOUT • • • • • • • • • • • •• • • • • • • • • • • • We’re a creative team that specialise in Social Media Marketing. We love working with brands both nationally and internationally, helping them reach their target audience over multiple social media platforms by creating customised, creative and measurable campaigns. As social media continues to become more and more prominent in consumers lives, we’re tapping into the true impact and ROI social can bring to a brand. We give our clients hands free, measurable and results driven social media marketing solutions through three areas of service; Community Management, Content Creation and Advertising. Social media is about building a community and we here at Leading Social would love to help you build and engage with yours!
  3. 3. Our Management Team ABOUT • • • • • • • • • • • •• • • • • • • • • • • • JAMIE WHITE Managing Director Jamie is the founder of Leading Social. After spotting a niche in the marketplace for a digital agency specialising purely in Social Media Marketing, he developed and grew the agency into what it is today. He is also a passionate and engaging speaker regularly speaking on start up business, social media & entrepreneurship. HANNAH CORKEY Head of Business Management Hannah is the driving force that guides the team, ensuring we get the best possible results for our clients. She is continuously pushing content standards and refining strategies to make sure we never miss a beat! She is the prankster of the office and a sucker for anything colourful, cat- orientated or crafty! EMMA KLYNE Head of Business Development In short, Emma is all about communication and relationships. She introduces, engages and provides insight for brands wanting to know more about us, our expertise and social media marketing as a whole. Her coffee addiction and belief she has Beyoncé’s voice means the office is never quiet! KAREN DOUGLAS Head of Operations Karen oversees the daily operations of the company, making sure all financial budgets are put in place and adhered to. She’s all about driving the team, encouraging productivity and cultivating healthy client relationships. Most importantly she keeps the fridge fully stocked with beer on a Friday!
  4. 4. Our Offering Think of us as your very own social media manager whereby we serve as your public-facing voice on social, replying to all mails, answering any queries and ensuring on brand, results focused, customer service at all times. SERVICES • • • • • • • • • • • •• • • • • • • • • • • • COMMUNITY MANAGEMENT CONTENT CREATION ADVERTISING If you want results on social, then you need content that not only looks good, but also interests your target market in an engaging fashion. We do this through bespoke, on brand, relevant and results focused creative imagery, copy and video. One of the most exciting things about social media is the ever evolving advertising opportunities. We work closely with each platform ensuring we get the most out of every development to deliver results in a transparent and measurable fashion.
  5. 5. SERVICES • • • • • • • • • • • •• • • • • • • • • • • • Pricing Accounts are supervised during normal working hours, Monday to Friday 9am to 6pm. Here we drive engagement, stir conversation and stimulate feedback. Community Management is priced at €100 per hour. COMMUNITY MANAGEMENT CONTENT CREATION ADVERTISING Whether it be graphic design, copywriting or video production, our team of graphic designers will use existing material as well as their imaginations to create bespoke, on-brand content. Content Creation is priced at €100 per hour. Your allocated advertising budget is spent directly across your designated social platforms in line with your given KPIs. Facebook charges VAT, therefore your budget spent is inclusive of the VAT we are charged. In managing over our relationship together with you, meeting, reporting and refining the work etc. We charge a management fee of 20% on your overall budget dedicated to community management, content and advertising. ACCOUNT MANAGEMENT
  6. 6. How We Work Together We work on behalf of clients for once off advertising campaigns or on an ongoing management basis. In advance of work commencing, we require that all access codes are sent through in advance for any profiles that are already in existence. This similarly applies to any brand guidelines, stock images and relevant information regarding the work we will carry out. To ensure best performance we would ask that you assign a single point of contact within your business. This contact will approve any work ahead of publishing and provide materials where needed. Similarly an account manager will be appointed on behalf of Leading Social to be your sole point of contact. WORK • • • • • • • • • • • •• • • • • • • • • • • •
  7. 7. Pre Approving Content & Monthly Reports On a weekly basis we send through all content for pre-approval before publishing. Content can be reviewed and amends can be made if necessary before scheduling. We like to think we usually hit the nail on the head though! Each month we prepare a report for you detailing the work, insights and results we’ve secured for you. We also include any recommendations we believe will improve the efficiency and effectiveness of our work for the month ahead. WORK • • • • • • • • • • • •• • • • • • • • • • • •
  8. 8. The Results We Deliver WORK • • • • • • • • • • • •• • • • • • • • • • • • “We saw an overall increase in awareness for the IBYE competition as a result of our work with Leading Social and this lead to a significant boost in applications as a result. Enterprise Ireland were delighted with the outcome of this collaboration and will certainly be considering a number of other campaigns with Leading Social.” - Martin Corry IBYE Project Manager, Enterprise Ireland “We’ve worked closely with Leading Social in developing our digital and social strategy. They have shown a thorough understanding of our objectives and devised unique, cutting edge solutions. I have no hesitation in highly recommending their approach.” - Gary Cohen, Marketing Director, Pizza Hut “We engaged the services of Leading Social to assist us with marketing our Business Case Competition competition. Our applications for the competition multiplied by 2.5x and attracted the right type of applicants to the competition. We are planning to engage their services again as their expertise in targeting an audience through social media is a valuable resource.” - Paul Vance, Head of Resourcing, KPMG Ireland
  9. 9. FEES & COSTS • All clients are to pay their monthly fees no less than 7 days in advance of work commencing or a subsequent month commencing. • Any quoted fee will only apply for 3 months from date of issue. • Travel and subsistence incurred will be charged at cost. • Motor mileage is charged at 60 cents per kilometre. • Any and all third party fees will be payable directly by the client. We will approve these invoices in advance of payment. Alternatively, where we administer payments to third parties, a handling charge of 15% will apply. • We do not work on an exclusive basis, unless such a basis has been previously agreed with the client and supported by a retainer fee. • Payment to be made via bank transfer. BEGINNING A WORKING RELATIONSHIP • We would request that a single point of contact is appointed in the client for us to liaise with on and ongoing basis throughout our working relationship. • We would request that clients send on all stock imagery, content and brand guidelines as well as a vector or .eps/.png/.ai file typed logo in advance of work commencing. WORKING RELATIONSHIP • Any recommendations made by us will be based on information supplied by the client. We cannot accept liability for recommendations given as a result of incomplete information. • All work is undertaken in good faith and its successful completion must depend, among other things, on the effective co-operation of the client and of the client’s staff. • We shall not be liable for any indirect or consequential losses including loss of revenue, anticipated profits or claims by third parties. • We undertake not to divulge or misuse any confidential information which has been made available by the client. • We retain copyright and intellectual property rights until such time as we assign the copyright to the client. • Where we directly manage design development and delivery, client approval and acceptance will be sought for ‘sign-off’ on completion of design development. We cannot accept liability for any design changes, errors or omissions identified following client sign-off of final artwork proofs, and likewise will not be liable for any subsequent production costs or liabilities. • Our employees, Associates and agency suppliers are contracted to us for the full extent and duration of the project; thereafter, should a client move to offer directly to an employee, Associate or agent of us, a subsequent consulting contract or contract of employment, then a six-month period would be required to elapse before any take-up of any such offer, within which time a placement fee would otherwise become chargeable to the client for recruitment and replacement of consulting resource and/or loss of business earnings. • We cannot be responsible for failing to deliver on agreed dates or timelines where the client fails to adhere to dates agreed to supply content, feedback or sign-off, or due to any unforeseen circumstances outside its control. For example, any requests additional to the tender/brief or subsequent amendment to the initial project specification could involve a time and/or price change. Please note that any price increases will be quoted and agreed by the client before any additional work is carried out. • We reserve the right to acknowledge ourselves in the about sections of client social media accounts UNTIMELY ENDING OF A WORKING RELATIONSHIP • If for any reason a client wishes to bring an ongoing working relationship to an end 30 days notice must be given. • In this event all accounts must be paid in full to include any expenses incurred by us for work as part of our agreement that has taken place and / or has yet to take place. TERMS OF SERVICE