Products and innovations are growing in size, complexity, scope and quality demands. The "need for speed" makes the management of these processes even more complex. Analyzing big data reveals valuable hidden knowledge. We already now live in a world were digital resources are constantly available on-line and on-time. The real-time component of planning refers to the ongoing analysis of digital information related to products, their features, customer expectations, and market trends and information.
Decisions relevant for product managers refer to when-to-release, what-to-release (which features to offer and to whom), how to balance between functionality and quality, how to re-plan and how to react on changing requirements. The new system called RTPM (Real-Time Product Management) is an enhancement of an existing proprietary ReleasePlanner™ system. The data needs are satisfied from synchronization with the proprietary issue management system Jira. Case study results show the added value in terms of time savings and better release value.