Trøndelag Reiseliv - Evaluering av internasjonale kampanjer 2013 og planer for 2014

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Markedsrådsmøte 19. september, Sverresborg Trøndelag Folkemuseum

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Trøndelag Reiseliv - Evaluering av internasjonale kampanjer 2013 og planer for 2014

  1. 1. Landing page (choose destination)
  2. 2. Registration form
  3. 3. Competiton rules
  4. 4. ”Thank you” page with video
  5. 5. Newsletter
  6. 6. Newsletters distributed: 7.252.398 Average list size: 1.208.733 Opened HTML newsletters: 855.327 Unique openings: 227.819 Click trough: 28.551 Newsletter distribution & impressions - Berlin Brandenburg region Total impressions (HTML): 867.301 Unique impressions: 239.107 Tip a friend emails sent: 18.446 Opened HTML invitations: 11.974 Unique openings: 11.288 Click trough: 1.058
  7. 7. Period: 04. july – 20. august Visits on campaign site: 30.284 Sources: - Newsletters: 28.551 - Tip a friend: 1.058 - other sources: 675 Registered contestants: 18.477 Campaign Results Contestants with consent: 13.541

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