What's Next for Location-based

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At the Nordic Game Conference 2011. Keynote on Experiences and Trends on Location-based services and games

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What's Next for Location-based

  1. 1. What´s Next for Location based?Trond Bugge, Future Rewind, +46 735324022, trondbugge@me.com
  2. 2. Let´s travel in time...
  3. 3. 2011
  4. 4. 20111997
  5. 5. What has happened overthe last 14 years...?
  6. 6. 2011 Fin Wa Fre Pla Ha Kö !1997
  7. 7. 2025 20111997
  8. 8. 2025 NS IO AT CT X PE E IMPACT 2011 TIME1997 SOURCE: PAUL SAFFO
  9. 9. TIMENOW FUTURE
  10. 10. TIMENOW FUTURE
  11. 11. 12 trends we see today!
  12. 12. Rapid growthin use ofmobileapplications Juniper forecasts that by 2014 the global opportunity for LBS willwith LBS reach $13 billion
  13. 13. Moreaccurateand morevisuallocationdata, alsoindoor
  14. 14. Morephysicalsharing ofdigitaldata
  15. 15. Serendipity behavior More reasons to check-in...Check-inswill grow,learn topredict, andbe usedalong withpayment
  16. 16. Serendipity behavior More reasons to check-in...Check-inswill grow,learn topredict, andbe usedalong withpayment
  17. 17. Growingdistributionof hyper-relevantmobileoffers
  18. 18. The value ofdata rapidlydiminishwith time
  19. 19. Wider spreadof connectedsensors andgrowth of M2Mcommunication- but the adaption of it?
  20. 20. http://youtu.be/L3niMgp-RxcGrowth ofsemantic /contextualsearch
  21. 21. More ALIVE EpicMixgameplay
  22. 22. Growing useof geo-tagging inlife safetysituations- 112- employee safety- police tips- medical patient tracking- insurance damage, etc
  23. 23. Smallerdistinction “46% of Twitter users say that they’rebetween meeting up with friends more often, with only 7% reporting declining personal time.”ON / OFF Source: ExactTarget, October 2010
  24. 24. GreaterLocal Love
  25. 25. How will it look like in 2025?
  26. 26. TIMENOW 2025
  27. 27. FORECASTS SCENARIOS STORYTELLING TIMENOW 2016 2025
  28. 28. Let´s travel again...
  29. 29. Share 1-2 sentences on oneawesome location basedexperience from 2025email: trondbugge@me.comSMS: +46735324022Twitter: @FutureRwde.g:“Added my Pulp Fiction dance act to my AugID today and have gotlike 130 comments from complete strangers. Let me flip it up on thewall to let you all see...”

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