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Role of Public Relations in health care centres

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Role of Public Relations in health care centres

  1. 1. Role of Public Relation in Health Care Centres Triveni Waikhom
  2. 2. Health - generally defined as the state of being free from illness or injury. It also indicates a person's mental or physical condition. World Health Organization (WHO) defined “Health is a state of complete physical, mental and social well-being and not merely an absence of diseases or infirmity.”
  3. 3. PAST HISTORY  Illness - attributed to evil spirits, witchcraft, demons, adverse astral influence, or the will of the gods.  Appeasing of gods by prayers, rituals and sacrifices were carried out as curative measures PAST REPORTS EXAMPLE: “….. Montreal was afflicted with smallpox this Summer because the Montreal people had a carnival last winter. It is to punish our pride, the GOD sent us smallpox.”… The Preacher said. “…..Superstition that nullified efforts to deal scientifically and effectively with cholera in the Spanish and Italian Peninsulas…..” -The NewYork Times September 15, 1885.
  4. 4. Medicine is the science and art of healing. Encompasses a variety of health care practices - maintain and restore health by prevention & treatment of illness. - All human societies have medical beliefs that provide explanations for birth, death, and disease. Early records on Medicine - Ancient Egyptian, Babylonian, Greek, Roman medicine - Ayurvedic medicine in Indian subcontinent - classical Chinese medicine
  5. 5. Since health is the concern of everyone for everyone, health communication becomes important in people. Health Communication cater to the following needs: • Information • Education • Motivation • Persuasion • Counselling • Raising Morale • Health Development • Health Organization
  6. 6. Declaration of Alma - Ata (1978) Health Education “A process aimed at encouraging people to want to be healthy, to know how to stay healthy, to do what they can individually and collectively to maintain health, and to seek help when needed.” Health Education can bring about changes in lifestyles and risk factors of diseases. Most of the premature and health problems can be prevented by early caretaking of human behaviour at low cost. The target population must have access to proven preventive measures /and procedures.
  7. 7. Approaches of Health Education 1. Regulatory Approach: The Legislatives for imprisonment or punishment. 2. Service Approach : Basic Health Services in the 1960s 3. Health Education Approach: Conscious reasoning 4. Primary Health Care Approach: Self-reliable factors 5. Health Education Versus Propaganda Education-Cause Propaganda-Passive
  8. 8. Models of Health Education Medical Model • Doctor • Illness Motivation Model • Awareness • Motivation • Action Internalization A method of communication that allow acquiring or accepting new ideas and perceptions so that they become part of existing values. Social Intervention Model • Newly introduced ideas into existing society.
  9. 9. SENDER MESSAGE CHANNEL AWARENESS RECEIVER INTEREST EVALUATION ADOPTION COMMUNICATION PROCESS
  10. 10. Contents of Health Education  Human Biology: Immunization programmes  Nutrition: AYUSH  Hygiene: Environmental Sanitation programmes  Family Health: Mother and Child Tracking System  Disease Prevention and Control: AYUSH -Long Lasting Insecticide Treated Bed Nets  Mental Health: Counselling  Prevention of accidents: Engineers  Use of Health Services: Doctors and patients
  11. 11. Transport Cold Chain Cold chain is the process used to maintain optimum conditions at transport, storage and the time of handling of vaccines, which is transferred from the place of vaccine to the concerned clients.
  12. 12. CHART OF COLD CHAIN Manufacturer Distributor Vaccine Depot Provider Office Client
  13. 13. Health Care Centres • Primary Health Sub-Centres • Primary Health Centres • Community Health Centres • Hospitals
  14. 14. Primary Health Sub-Centres: • A male health worker and a female health worker • Provision of medicines • Consultation at critical stage
  15. 15. Primary Health Centres: • Medical Care • Education concerning prevailing health problems and the methods of preventing and controlling them • Promotion of food supply and nutrition • Maternal and Child Health Care including family planning • Immunization against infectious diseases • Appropriate treatment of common diseases • Provision of essential drugs
  16. 16. Community Health Care: • 7 years of service in Primary Health Care • Blood Storage facility • Referral (transport) services • Care of routine and emergency • Anaesthetist, Dental Surgeon, Medical Officer of AYUSH
  17. 17. District and State Hospitals: • Multi-disciplinary professionals • Integrated services • Preventive, promoting and curative measures
  18. 18. PRACTICE OF HEALTH EDUCATION • Audio-visual Aids • Auditory Aids • Visual Aids • Combined A-V Aids
  19. 19. METHOD OF HEALTH COMMUNICATION INDIVIDUAL APPROACH GROUP APPROACH Lectures Personal Contact MASS APPROACH Television Radio Home Visits Personal Letters Demonstrations Discussion Methods Newspaper Printed Material Group discussion • • • • • • Panel discussion Symposium Workshop Conferences Seminars Role Play Direct Mailing Posters Health Museums & exhibitions Folk Methods Internet
  20. 20. National Programmes National Aids Control Programme National Vector Born Diseases Control Programme National Leprosy Eradication Programme Integrated Disease Surveillance Projects
  21. 21. Conclusion In Manipur several hospitals are located with multidisciplinary doctors and some trainees i.e.basic health workers are opening private health care centres. A multidisciplinary doctor will know how to cure the disease but not reach out for a healthy life for the people living in far off places and other considerable matters. A specialist can only work for the rarest of the rare occasions. Thus it becomes important for all the people to become aware of the health concerns and be more self-reliant of their own behaviour for a healthy state.
  22. 22. Thank You

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