Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LBS Goes Indoors Maps, Apps, And Positioning


Published on

Indoor micro location, indoor maps, indoor LBS, indoor navigation

  • Be the first to comment

LBS Goes Indoors Maps, Apps, And Positioning

  1. 1. Tristian Lacroix IndoorLBS, LLC
  2. 2. Talking PointsMarket Indoor Maps & AppsIndoor Location • Point Inside WiFi Location Services: • Micello • Skyhook • Navteq • Navizon • FastMall • Google • Apple • Verizon Wireless Interoperability Bluetooth: • Fragmentation • WirelessWERX • No “plug-and-play” RFID: • Middleware “Indoor LBS” • Ubisense platform • Ekahau • Standards (IndoorML) • AeroScout
  3. 3. MarketLBS market $12.7B by 2014 (ABI)70% of cellular calls and 80% of data connectionsoriginating from indoors (Strategy Analytics)39% users said they use location-basedservicesAlternative GPS positioning technologies togenerate over $2.5B by 2015 (ABI)
  4. 4. Retail / Consumer67% of customers say they would takeadvantage of mobile technologies if madeavailable in the stores they shop83% of consumers have trouble finding adesired item in stores89% of consumers plan to use location-basedservices for holidays24% of retailers’ revenue is lost due tocustomers not finding what they came to buy.79% shoppers use Web to get producthelp/info before actually making an in-storepurchaseMarketers to spend $1.8B on LBS advertisingby 2015, micro location essential enabler
  5. 5. Indoor LBS Apps FastMall – user required to Point Inside – Micello - overlays (i.e. enter origin manually and automatic location via geo-referenced) on topdestination and click through (absolute) WiFi of Google Maps each step triangulation
  6. 6. Indoor LBS Apps Nokia World Navigator – 30cm accuracy!aisle411– locates the product in an aisle
  7. 7. Indoor LBS Apps My Gate Maps – Insiteo –
  8. 8. Indoor Maps – early pioneer NearSpace - Founded in 1999 by Autodesk executives. Unfortunately, the company was pre-mature in its endeavors
  9. 9. Indoor LocationLocation Technologies• WiFi• Bluetooth• RFID• NFC• TV-GPS• Motion SensorsMicro location essential for indoor LBSDrivers for indoor positioning include:• E911 potential FCC mandated levels ofindoor testing towards compliance (i.e., moreconsistently accurate location acrossenvironments); Target 50m or betteraccuracies.• Mobile Shopping, Advertising
  10. 10. Indoor MapsSources for indoor maps: • Mall management companies or mall developers • Maps that are already available online or copy ones posted on mall directories (sometimes by taking photographs of them or by encouraging their users do so) • Scanning/digitizing and or extracting information from floor plans and CAD files • In almost all cases, there is a need to customize the maps to fit a standard size and font and to fill in any missing information