Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Secrets to Building a Creative Company

31 views

Published on

In this presentation I gave at the Skolkovo Startup Village in Moscow on May 31, 2018 I talk about the traits, tactics, and treasures to nurturing a creative culture.

Published in: Business
  • Be the first to comment

  • Be the first to like this

The Secrets to Building a Creative Company

  1. 1. t THE SECRETS TO BUILDING A By Tristan Pollock @pollock tap.pollock@gmail.com
  2. 2. ABOUT ME CREATIVE COMMUNITY TECH COMMUNITY
  3. 3. your favorite memories at your current job
  4. 4. MAKE WORK LESS BORING I am here to help you
  5. 5. Can’t spell STARTUP Without ART CREATIVE because STARTUPS are inherently
  6. 6. ART MARKETING
  7. 7. BE DIFFERENT
  8. 8. it’s tied into your company culture and starts with your employees
  9. 9. PEOPLE OFFICE PRODUCT CUSTOMERS
  10. 10. PEOPLE OFFICE PRODUCT CUSTOMERS
  11. 11. How do you run your meetings? How do you make decisions? How do you celebrate?
  12. 12. And why do it
  13. 13. BECAUSE STATISTICS!
  14. 14. Workplace creativity and innovation can increase productivity up to 30% Source: HBR
  15. 15. Employees who have creative fun at work are more productive Source: Bright HR
  16. 16. 60% of employees are more creative with private space Source: Red Bull's High Performance Group and Vibrant Data
  17. 17. 94% of people thought art enhances the workplace Source: UMASS
  18. 18. 82% of companies believe there is a strong connection between creativity and ROI Source: Adobe and Forrester Consulting
  19. 19. BUT… 61% of company leaders from that same study don’t see their companies as creative Source: Forrester
  20. 20. what worked for me?
  21. 21. example 1 weekly creative brainstorming
  22. 22. example 2 our office in an old art gallery
  23. 23. our office in an old art gallery
  24. 24. other companies are doing it too
  25. 25. In fact, everyone is doing it
  26. 26. So how do you foster a creative environment?
  27. 27. 1. empower your people
  28. 28. 2. inspire with your space
  29. 29. 3. lead by example
  30. 30. MAKE WORK LESS BORING now it’s your turn:
  31. 31. @pollock @streetrist tap.pollock@gmail.com THANK YOU! SAY WAZZUP

×