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The Pop-Up Phenomenon at the Terrapin RetailTech Show by Tristan Pollock

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I gave this talk on the retail industry and why ecommerce companies are turning to offline marketing tactics to make sales.

Published in: Retail
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The Pop-Up Phenomenon at the Terrapin RetailTech Show by Tristan Pollock

  1. 1. THE POP-UP PHENOMENON Why are e-commerce companies opening offline stores? TRISTAN POLLOCK
  2. 2. TRISTAN
  3. 3. STOREFRONT IS AN ONLINE MARKETPLACE TO CONNECT MAKERS TO SHORT-TERM RETAIL SPACE
  4. 4. NOTICING THE TRENDS
  5. 5. PERSONAL SELLING REVOLUTION THREE ECONOMIES RETAIL = EXPERIENCE TRENDS
  6. 6. PHYSICAL STORE AS A MARKING CHANNEL
  7. 7. THE IMPORTANCE OF TOUCHIN BUYING PROCESS
  8. 8. E-COMMERCE COMPANIES VS. TRADITIONAL STORES
  9. 9. IMAGE:WWW.INSIDEBUSINESSNYC.COM/WARBY-PARKER-MEATPACKING-NYC
  10. 10. IMAGE: WWW.LULULEMON.COM/STORES/GB/EDINBURGH/EDINBURGH-STORE
  11. 11. IMAGE: HTTP://WWW.PRNEWSWIRE.COM/NEWS-RELEASES/NASTY-GAL-OPENS-FIRST-STORE-ON-MELROSE-AVENUE-IN-LOS-ANGELES-283475391.HTML
  12. 12. OVER 1,000 STORES OPENED
  13. 13. KANYEKANYE
  14. 14. REDEFINING PHYSICAL RETAIL
  15. 15. SHARING ECONOMY
  16. 16. LOCAL ECONOMY
  17. 17. ON-DEMAND ECONOMY
  18. 18. ON-DEMAND ECONOMY
  19. 19. PERSONAL SELLING 
 REVOLUTION SQUARE + TWITTER + YOUTUBE
  20. 20. CREATE SPACES THAT MATTER
  21. 21. TRISTAN@THESTOREFRONT.COM

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