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Sales Hacking Fundamentals

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In this presentation, you will learn the 5 steps to hacking sales effectively. It focuses on the ideas and tactics behind sales hacking for B2B businesses, but can be applied to B2C as well. Hot tip: access the toolkit via www.bit.ly/saleshacking right now.

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Sales Hacking Fundamentals

  1. 1. Sales FUNDAMENTALS Hacking TRISTAN POLLOCK TAP.POLLOCK@GMAIL.COM
 TRISTANPOLLOCK.COM 
 @POLLOCK
  2. 2. IN A LAND FAR FAR AWAY… (AT THE END OF THIS PRESENTATION)
  3. 3. YOU’LL KNOW THE 5 STEPS TO SALES HACKING THAT WILL GROW YOUR BUSINESS
  4. 4. Winter is Coming
  5. 5. > BORN IN MINNESOTA (BETWEEN CANADA AND USA) > SPENT LAST 6 YEARS IN SAN FRANCISCO > NOW A NOMAD TRAVELING WITH MY WIFE DANYELLE > BUILT AND SOLD 2 COMPANIES > BOOTSTRAPPED AND RAISED $10M > INVESTED IN AND COACHED 220+ STARTUPS VIA 500 STARTUPS Who?
  6. 6. Sales Hacking? What is
  7. 7. “SALES HACKING IS THE PRACTICE OF USING TECHNOLOGY TO RAPIDLY GROW AND AUTOMATE YOUR SALES PROCESS.”
  8. 8. 5 Steps to Hacking Sales
  9. 9. Research NUMBER ONE
  10. 10. WHO ARE YOUR CUSTOMERS? > TARGET THE RIGHT CUSTOMERS > DEMOGRAPHICS, BUSINESS SIZE > THE MORE SPECIFIC THE BETTER
  11. 11. Build NUMBER TWO Lists
  12. 12. WHERE CAN YOU FIND YOUR CUSTOMERS ONLINE? > FIND DIRECTORIES (E.G. YELP, ANGELLIST) > NEED THE RIGHT DATA TO BUILD A LEAD > BUY IT, SCRAPE IT, OR BUILD IT
  13. 13. > TARGET THE RIGHT CUSTOMERS > DEMOGRAPHICS, BUSINESS SIZE > THE MORE SPECIFIC THE BETTER
  14. 14. Write Nice NUMBER THREE Emails
  15. 15. HOW TO WRITE A GREAT EMAIL? > SHORT: HUMANS SCAN AND SKIP > PERSONAL: MENTION THINGS THAT RESONATE > FRIENDLY: WE CAN SNIFF OUT SPAM A MILE AWAY > ASK QUESTIONS: SALE ISN’T ALWAYS ON THE FIRST EMAIL > EDIT AND TEST: ITERATE ON YOUR SUBJECT LINES, COPY, AND CTA
  16. 16. Think NUMBER FOUR 10X
  17. 17. HOW TO EMAIL 100,000 PEOPLE? > MORE IS BETTER: IF YOU ARE TARGETING THE RIGHT CUSTOMER > SEND IN BATCHES: SALES PEOPLE NEED TO KEEP UP > AUTOMATE AND DRIP: DON’T DO ONE-AND-DONE EMAILS > SEND AS AN EXECUTIVE OR FOUNDER: BUILDS TRUST > DON’T BE SPAMMY: MAIL-TESTER.COM + DKIM & SPF & GDPR
  18. 18. Do More NUMBER FIVE With Less
  19. 19. EFFICIENCY AND AUTOMATION TOOLS > UPWORK FOR VIRTUAL ASSISTANTS > GROWBOTS FOR LEAD GENERATION > OUTREACH FOR MASS EMAILING AND DRIPS > CITATIONLABS FOR GATHERING EMAIL ADDRESSES > AND ON, AND ON…
  20. 20. SO MANY TOOLS…
  21. 21. TRISTAN’S SALES HACKING GUIDE WWW.BIT.LY/SALESHACKING
  22. 22. ESKETIT!
  23. 23. TRISTANPOLLOCK.COM 
 @POLLOCK TRISTAN POLLOCK TAP.POLLOCK@GMAIL.COM
  24. 24. WHO WANTS TO TALK THROUGH THEIR BUSINESS? Time! Workshop

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