1. Sales
FUNDAMENTALS
Hacking
TRISTAN POLLOCK
TAP.POLLOCK@GMAIL.COM
TRISTANPOLLOCK.COM
@POLLOCK

2. IN A LAND FAR FAR AWAY…
(AT THE END OF THIS PRESENTATION)

3. YOU’LL KNOW THE 5 STEPS TO SALES
HACKING THAT WILL GROW YOUR
BUSINESS

7. Winter is Coming

8. > BORN IN MINNESOTA (BETWEEN CANADA AND USA)
> SPENT LAST 6 YEARS IN SAN FRANCISCO
> NOW A NOMAD TRAVELING WITH MY WIFE DANYELLE
> BUILT AND SOLD 2 COMPANIES
> BOOTSTRAPPED AND RAISED $10M
> INVESTED IN AND COACHED 220+ STARTUPS VIA 500
STARTUPS
Who?

9. Sales Hacking?
What is

10. “SALES HACKING IS THE PRACTICE OF
USING TECHNOLOGY TO RAPIDLY
GROW AND AUTOMATE YOUR SALES
PROCESS.”

12. 5 Steps
to Hacking Sales

13. Research
NUMBER ONE

14. WHO ARE YOUR CUSTOMERS?
> TARGET THE RIGHT CUSTOMERS
> DEMOGRAPHICS, BUSINESS SIZE
> THE MORE SPECIFIC THE BETTER

15. Build
NUMBER TWO
Lists

16. WHERE CAN YOU FIND YOUR CUSTOMERS ONLINE?
> FIND DIRECTORIES (E.G. YELP, ANGELLIST)
> NEED THE RIGHT DATA TO BUILD A LEAD
> BUY IT, SCRAPE IT, OR BUILD IT

17. > TARGET THE RIGHT CUSTOMERS
> DEMOGRAPHICS, BUSINESS SIZE
> THE MORE SPECIFIC THE BETTER

18. Write Nice
NUMBER THREE
Emails

19. HOW TO WRITE A GREAT EMAIL?
> SHORT: HUMANS SCAN AND SKIP
> PERSONAL: MENTION THINGS THAT RESONATE
> FRIENDLY: WE CAN SNIFF OUT SPAM A MILE AWAY
> ASK QUESTIONS: SALE ISN’T ALWAYS ON THE FIRST EMAIL
> EDIT AND TEST: ITERATE ON YOUR SUBJECT LINES, COPY,
AND CTA

20. Think
NUMBER FOUR
10X

21. HOW TO EMAIL 100,000 PEOPLE?
> MORE IS BETTER: IF YOU ARE TARGETING THE RIGHT CUSTOMER
> SEND IN BATCHES: SALES PEOPLE NEED TO KEEP UP
> AUTOMATE AND DRIP: DON’T DO ONE-AND-DONE EMAILS
> SEND AS AN EXECUTIVE OR FOUNDER: BUILDS TRUST
> DON’T BE SPAMMY: MAIL-TESTER.COM + DKIM & SPF & GDPR

22. Do More
NUMBER FIVE
With Less

23. EFFICIENCY AND AUTOMATION TOOLS
> UPWORK FOR VIRTUAL ASSISTANTS
> GROWBOTS FOR LEAD GENERATION
> OUTREACH FOR MASS EMAILING AND DRIPS
> CITATIONLABS FOR GATHERING EMAIL ADDRESSES
> AND ON, AND ON…

24. SO MANY TOOLS…

25. TRISTAN’S SALES HACKING GUIDE
WWW.BIT.LY/SALESHACKING

27. ESKETIT!

28. TRISTANPOLLOCK.COM
@POLLOCK
TRISTAN POLLOCK
TAP.POLLOCK@GMAIL.COM

29. WHO WANTS TO TALK THROUGH THEIR BUSINESS?
Time!
Workshop