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Marketplaces & The Game of Thrones at ICMA by Tristan Pollock

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I gave this talk on marketplaces at the ICMA conference in Amsterdam. I covered everything from Airbnb to Game of Thrones.

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Marketplaces & The Game of Thrones at ICMA by Tristan Pollock

  1. 1. MARKETPLACES How SiliconValley Has Changed the Game TRISTAN POLLOCK
  2. 2. TRISTAN
  3. 3. STOREFRONT IS AN ONLINE MARKETPLACETO CONNECT MAKERSTO SHORT-TERM RETAIL SPACE
  4. 4. MAKERS 4 LIFE
  5. 5. “Marketplaces are people powered. That’s what is so beautiful about them.” —SIMON ROTHMAN
  6. 6. [ GREY SPACE ]
  7. 7. 1 IN 10 STORES ARE EMPTY1 IN 10 STORES ARE EMPTY
  8. 8. 3,000 STORES OPENED
  9. 9. KANYEKANYEKANYE
  10. 10. MARKET PLACES
  11. 11. NOTICING THE TRENDS
  12. 12. PERSONAL SELLING REVOLUTION THREE ECONOMIES RETAIL = EXPERIENCE TRENDS
  13. 13. WHAT WORKED— TRIALS
  14. 14. “Great marketplaces are built from the niche to the masses.” —BORIS WERTZ
  15. 15. AN EPIPHANY ABOUT 
 NETWORK EFFECTS
  16. 16. “So enduring is their network effect, that Monster still posted $770M revenue in 2014, despite hardly changing the product.” —JAMES CURRIER
  17. 17. WHAT DIDN’T WORK— TRIBU•
 LATIONS
  18. 18. “I am a huge fan of the concept of economically empowering a community of users. eBay has done this for 15 years.” —JEFF JORDAN
  19. 19. WHAT’S NEXT
  20. 20. SERVICESUBSCRIPTION TRANSACTION
  21. 21. LEADBY EXAMPLE
  22. 22. WWW.BIT.LY/ MARKETPLACECHEATSHEET

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