1. MARKETPLACES
How SiliconValley Has Changed the Game
TRISTAN POLLOCK

2. TRISTAN

5. STOREFRONT IS AN ONLINE
MARKETPLACETO CONNECT MAKERSTO
SHORT-TERM RETAIL SPACE

6. MAKERS 4 LIFE

7. “Marketplaces are people
powered. That’s what is so
beautiful about them.”
—SIMON ROTHMAN

8. [ GREY SPACE ]

9. 1 IN 10 STORES ARE EMPTY1 IN 10 STORES ARE EMPTY

10. 3,000 STORES OPENED

11. KANYEKANYEKANYE

12. MARKET
PLACES

13. NOTICING THE
TRENDS

14. PERSONAL
SELLING
REVOLUTION
THREE
ECONOMIES
RETAIL =
EXPERIENCE
TRENDS

18. WHAT WORKED—
TRIALS

21. “Great marketplaces are
built from the niche to the
masses.”
—BORIS WERTZ

22. AN EPIPHANY ABOUT
NETWORK EFFECTS

24. “So enduring is their network effect,
that Monster still posted $770M revenue
in 2014, despite hardly changing the
product.”
—JAMES CURRIER

25. WHAT DIDN’T WORK—
TRIBU•
LATIONS

28. “I am a huge fan of the concept of
economically empowering a community
of users. eBay has done this for 15
years.”
—JEFF JORDAN

31. WHAT’S
NEXT

36. SERVICESUBSCRIPTION
TRANSACTION

37. LEADBY EXAMPLE

41. WWW.BIT.LY/
MARKETPLACECHEATSHEET