1. GROWRULES
Tristan Pollock
@writerpollock
tristan@500.co

2. 0 - homework: pitch + presentation
1 - intro preso
About me
What we are doing today
2 - pitch prep
Slides/swagger
Messaging
Feedback
-litmus test: does everyone know what they do?
-pitch workshop w/ AngelPad
3 - what’s the real problem:
Customer
Problem
Solution
4 - collaborate
-email thread to stay in touch with everyone?
5 - quick tips: organic marketing
PR
SEO/Content/Blogging
Fundraising - Silicon Valley Etiquette
Sales Hacking

3. TRISTAN

5. STOREFRONT IS AN ONLINE
MARKETPLACETO CONNECT
MAKERSTO SHORT-TERM
RETAIL SPACE

6. ~ 2YEARS OLD
~ RAISED $8.9M
~TEAM OF 20

7. OVER 1,000 STORES OPENED

8. ~ Most ActiveVC
~ 5Years Old
~1,000 Startups Invested

9. Tristan Pollock
tristan@500.co

10. LESSON #1
You don’t need to grow up in SiliconValley.

11. WINTER HAS
ARRIVED

12. MINNEAPOLIS =
ART, MUSIC, FOOD

13. Tristan Pollock
tristan@500.co

14. LESSON #2
Experience new ways of doing things.

15. + +

16. LESSON #3
Test everything. Double down.

17. LESSON #4
Relationships matter. Find mentors.

18. ~ 200 Contributors in 25 Countries

19. LESSON #5
Surround yourself with ambition.

20. WHY?

21. MAKERS FOR LIFE

22. [ GREY SPACE ]

23. 1 IN 10 STORES ARE
EMPTY

24. 28 MILLIONsmall businesses and entrepreneurs in the US.
*1/6 work in the creative industry.

25. KANYE

26. TRENDS
1.THREE ECONOMIES
2. PERSONAL SELLING REVOLUTION
3. RETAIL = EXPERIENCE

27. SHARING ECONOMY efficiency + trust

28. WINTER HAS
ARRIVED

29. LOCAL ECONOMY

30. 4ON-
DEMAND
ECONOMY

31. PERSONAL SELLING REVOLUTION
SQUARE +
TWITTER +
YOUTUBE

32. RETAIL
SALES95%

33. LESSON #6

34. BE PASSIONATE
MAKE THINGS THAT MATTER

35. @WRITERPOLLOCK +TRISTAN@500.CO

36. FUNDRAISING &
YOUR PITCH DECK

37. Team
Give me an idea of your ability to deliver as a team and
surround yourself with amazing talent.

38. Traction
Show me that it works.

39. TheVision
Small visions don’t get funded.
Big visions need a small start.

40. The Market &
Competition
Show me you understand your market and competition.
How will you win?

41. The Problem
Convince me that this is a BIG problem and market. I
need to FEEL the Pain.

42. The Milestones
Show me you have metrics and goals for the company
and yourself

43. Go-to-Market Strategy
Show me you are thinking deeply about customer
acquisition.What’s your beach head?

44. The Solution
How does your product solve the problem in a unique/
different way.

45. The Revenue
Show me you are thinking about building a real
business.

46. The Ask
Show me you have a clear plan for what do do with
investor money.

47. EXTRA GOODIES

48. https://docs.google.com/spreadsheets/d/1nJcuzTiCtmCsaUGZN-Xi3VVCVmqxFbcNBSkl8_W2BSg/edit#gid=0
Sales Hacking

49. Organic Marketing
• PR
• Hacking
• Relationships
• Pitching
• SEO
• Content
• Blogging
• Links

50. Fundraising
• Style
• FOMO
• Traction
• SiliconValley
• Etiquette: 500.co/silicon-valley-etiquette