1. TRISTAN

3. CONFIDENTIAL /
/
NOVEMBER24,2015PAGE2
/
Since July 20101,500+ investments2
500 Startups Is the Most Active Seed Investor in Silicon
Valley and Aims to be Largest in the World1
$205MM in AUM2
The various geographies highlighted in the map result from investments we have made across all 500 Startups funds.
1. The Silicon Valley Tech Venture Capital Almanac, Fall 2013 and TechCrunch Article May 5, 2015, “500 Startups Aims To Be The Largest VCShop In The World” http://techcrunch.com/2015/05/05
/500-startups-aims-to-be-the-largest-vc-shop-in-the-world/
2. Approximated as of 11/17/2015 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A, L.
P. (together, “Fund II”), (c) 500 Startups III, L.P. and 500 Startups III-A, L.P. (together, “Fund III”), (d) 500 Startups IV, L.P. and 500 Startups IV-A, L.P. (together, “Fund IV”), (e) 500 Startups Annex Fu
nd, L.P. (“Annex”), (f) 500 Luchadores, L.P. (“Luchadores”), (g) 500 Durians, L.P. (“Durians”), (h) 500 Mobile Collective, L.P. (“Mobile Collective”, (i) 500 Kimchi, L.P. (“Kimchi”), (j) 500 TukTuks, L.P. (“
TukTuks”), (k) 500 Startups JP, L.P. ("Japan”), (l) 500 Istanbul, L.P. ("Istanbul”), and (m) 500 Nordics, L.P. (“Nordics”)

4. CONFIDENTIAL /
/
NOVEMBER24,2015PAGE2
/
Since July 20101,500+ investments2
500 Startups Is the Most Active Seed Investor in Silicon
Valley and Aims to be Largest in the World1
$205MM in AUM2
The various geographies highlighted in the map result from investments we have made across all 500 Startups funds.
1. The Silicon Valley Tech Venture Capital Almanac, Fall 2013 and TechCrunch Article May 5, 2015, “500 Startups Aims To Be The Largest VCShop In The World” http://techcrunch.com/2015/05/05
/500-startups-aims-to-be-the-largest-vc-shop-in-the-world/
2. Approximated as of 11/17/2015 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A, L.
P. (together, “Fund II”), (c) 500 Startups III, L.P. and 500 Startups III-A, L.P. (together, “Fund III”), (d) 500 Startups IV, L.P. and 500 Startups IV-A, L.P. (together, “Fund IV”), (e) 500 Startups Annex Fu
nd, L.P. (“Annex”), (f) 500 Luchadores, L.P. (“Luchadores”), (g) 500 Durians, L.P. (“Durians”), (h) 500 Mobile Collective, L.P. (“Mobile Collective”, (i) 500 Kimchi, L.P. (“Kimchi”), (j) 500 TukTuks, L.P. (“
TukTuks”), (k) 500 Startups JP, L.P. ("Japan”), (l) 500 Istanbul, L.P. ("Istanbul”), and (m) 500 Nordics, L.P. (“Nordics”)
CONFIDENTIAL /
/
NOVEMBER24,2015PAGE10
/ 500 Accelerator Program
Accelerator Overview
• 4-month program in San Francisco / Silicon Valley (4 cohortsx 40 startups= 160
companies / year)
• $125K investment for 5% equity + option to do $500K follow-on1
• 1000+ applications for batch 14 -> ~200 live interviews-> 40 accepted = <5%
acceptance rate
• Typically post-launch, revenue-generating companies(no “idea-only” companies)
• Hands-on curriculum focused on growth and fundraising with mentor networkwho offers
expertise on various topicsincluding design and engineering
• Demo Day in front of hundredsof investors
Investment strategy and criteria represent current investment model and may vary at the discretion of each Fund's general partner. Terms noted on this slide may vary by investment.

6. STOREFRONT IS AN ONLINE
MARKETPLACETO CONNECT MAKERSTO
SHORT-TERM RETAIL SPACE

7. ~ 3YEARS OLD
~ RAISED $8.9M
~TEAM OF 20

8. 3,000 STORES OPENED

9. MAKERS FOR LIFE

10. [ GREY SPACE ]

11. 1 IN 10 STORES ARE
EMPTY

12. 28 MILLIONsmall businesses and entrepreneurs in the US.
*1/6 work in the creative industry.

13. KANYEKANYEKANYE

14. PERSONAL SELLING
REVOLUTION
THREE ECONOMIESRETAIL =
EXPERIENCE
TRENDS

15. SHARING ECONOMY efficiency + trust

16. WINTER HAS
ARRIVED

17. LOCAL ECONOMY

18. 4ON-
DEMAND
ECONOMY

19. PERSONAL SELLING REVOLUTION
SQUARE +
TWITTER +
YOUTUBE

20. RETAIL
SALES95%

21. CREATE SPACES
THAT MATTER

22. SAY HELLO
@WRITERPOLLOCK
TRISTAN@500.CO

23. SAY HELLO
@WRITERPOLLOCK
TRISTAN@500.CO