Building Loyalty (Without Buying It)

Building
WITHOUT BUYING IT
Loyalty
TRISTAN POLLOCK
TRISTAN@500.CO 

TRISTANPOLLOCK.COM 

@WRITERPOLLOCK
IN A LAND FAR FAR AWAY…
(AT THE END OF THIS PRESENTATION)
YOU’LL KNOW 6 STRATEGIES TO
INCREASE LOYALTY WITH YOUR
CUSTOMERS…
AND REALIZE THE SECRET TO LOYALTY
IS SIMPLY BEING AUTHENTIC
7x7BASED IN SAN FRANCISCO
INVESTED $10M

RAISED $10M
10x10
BUILT TWO STARTUPS 

AND SOLD BOTH
2x2
Building Loyalty (Without Buying It)
Building Loyalty (Without Buying It)
Experiential
VIA IN-STORE ENGAGEMENT
Loyalty
Building Loyalty (Without Buying It)
Building Loyalty (Without Buying It)
APPLE AND WARBY PARKER HAVE
MORE SALES PER SQUARE FOOT
THAN ANY OTHER RETAILER
Loyal
THROUGH AUTHENTICITY
Locals
CREATIVE PROCESS
STOREFRONT STORE/ICE CREAM POP UP
RELATIONSHIPS
Customer
CREATING LOYALTY THROUGH
Delight
Building Loyalty (Without Buying It)
AMAZON CONSISTENTLY SCORES FIRST
FOR CUSTOMER SERVICE
THE CUSTOMER IS…
NOT ALWAYS RIGHT
EMPATHY IS KEY
LOYALTY
TRUST
0
25
50
75
100
April May June July
TIME
Culture &
IT STARTS IN THE OFFICE
Community
HAPPY EMPLOYEES =
HAPPY CUSTOMERS
BELONG ANYWHERE
YOUR FRIEND 

WITH A CAR
Building Loyalty (Without Buying It)
Building Loyalty (Without Buying It)
Building Loyalty (Without Buying It)
Building Loyalty (Without Buying It)
Millenial
IS BECOMING THE NORM
Advertising
TRADITIONAL ADS
ARE DEAD
Building Loyalty (Without Buying It)
BACK TO AUTHENTICITY
SNAPCHAT IPO
LARGEST SINCE
ALIBABA
Building Loyalty (Without Buying It)
SPECTACLES JUKEBOXES
Social
IS BEING DEMANDED
Impact
Building Loyalty (Without Buying It)
AND BRANDS ARE STEPPING UP - NORDSTROMS
STAND UP FOR
WHAT’S RIGHT
REMEMBER WHY
YOU EXIST
Building Loyalty (Without Buying It)
TRISTANPOLLOCK.COM 

@WRITERPOLLOCK
TRISTAN POLLOCK
TRISTAN@500.CO
1 of 46

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Building Loyalty (Without Buying It)