The universe is made of Stories,
not atoms.
~ Muriel Rukeyser ~
Let me tell you a tale
The magic in everyday storytelling
Once upon a time...
http://www.youtube.com/watch?v=nnsSUqgkDwU
http://www.youtube.com/watch?v=gK9joE36SBI
We are all storytellers.
We are all storytellers.
We are all storytellers.
We are all storytellers.
Yet something has happened.
Stories are no longer considered valid
method of business communication.
Data alone does not motivate people
to act.
Humans are motivated by stories.
Prove why storytelling works.
Show how you can craft a story.
Explore practical storytelling examples.

Stories are no lon...
A little bit about me.
Let me tell your love story
Let me bring your stories to life
So, how does storytelling work.
http://www.youtube.com/watch?v=wp8ebj_yRI4
We are 15-22 times
more likely to remember a story
than a bulleted list.
Cortisol

Oxytocin

Focuses our attention

Enhances care, empathy
and connection
How do you craft a great story?
The retelling of a moment in time
explaining how and why life changes
that inspires your audience to think.
Robert Mckee
Screenwriting Legend
The Beginning

The Middle

The End

	
  

Once upon a time…

Set the Scene

But one day…

And they lived happily
ever afte...
How can I tell great stories
that solve my biggest business problems?
Instagram

Twitter

Case Studies
on your
website

Facebook

LinkedIn
Profiles

Tell stories
through...

Elevator
pitches

...
In conclusion.
The end.
www.thestorytellingtree.com.au
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
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Let me tell you a tale: The magic in everyday storytelling

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In December 2013, The Storytelling Tree was thrilled to be a keynote speaker at the annual National Association of Graduate Careers Advisory Services (NAGCAS) Conference on the beautiful Daydream Island.

In Tristan's presentation “Let me tell you a tale: the magic in everyday storytelling, he explored how storytelling could revolutionise the way advisors interact with their clients.

This adventure covered:
• the neuroscience and psychology that explains why storytelling works;
• a simple storytelling structure applicable to almost any business context; and
• a series of practical and interactive case studies in which we told resonant and meaningful narratives using LinkedIn, Twitter and powerpoint.

Published in: Business, Education

Let me tell you a tale: The magic in everyday storytelling

  1. 1. The universe is made of Stories, not atoms. ~ Muriel Rukeyser ~
  2. 2. Let me tell you a tale The magic in everyday storytelling
  3. 3. Once upon a time...
  4. 4. http://www.youtube.com/watch?v=nnsSUqgkDwU
  5. 5. http://www.youtube.com/watch?v=gK9joE36SBI
  6. 6. We are all storytellers.
  7. 7. We are all storytellers.
  8. 8. We are all storytellers.
  9. 9. We are all storytellers.
  10. 10. Yet something has happened.
  11. 11. Stories are no longer considered valid method of business communication.
  12. 12. Data alone does not motivate people to act.
  13. 13. Humans are motivated by stories.
  14. 14. Prove why storytelling works. Show how you can craft a story. Explore practical storytelling examples. Stories are no longer considered valid.
  15. 15. A little bit about me.
  16. 16. Let me tell your love story
  17. 17. Let me bring your stories to life
  18. 18. So, how does storytelling work.
  19. 19. http://www.youtube.com/watch?v=wp8ebj_yRI4
  20. 20. We are 15-22 times more likely to remember a story than a bulleted list.
  21. 21. Cortisol Oxytocin Focuses our attention Enhances care, empathy and connection
  22. 22. How do you craft a great story?
  23. 23. The retelling of a moment in time explaining how and why life changes that inspires your audience to think.
  24. 24. Robert Mckee Screenwriting Legend
  25. 25. The Beginning The Middle The End   Once upon a time… Set the Scene But one day… And they lived happily ever after... Identify the roadblock , Show what happened or catalyst or point of changed tension
  26. 26. How can I tell great stories that solve my biggest business problems?
  27. 27. Instagram Twitter Case Studies on your website Facebook LinkedIn Profiles Tell stories through... Elevator pitches Performance Coaching Seminars Mentoring In reports and meetings
  28. 28. In conclusion.
  29. 29. The end.
  30. 30. www.thestorytellingtree.com.au

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