Lessons from steave jobs


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Lessons from steave jobs

  1. 1. The RealLeadership Lessons ofSteve Jobs
  2. 2. Deciding what not to d o is as important asdeciding what to do“That’s true forcompanies and itstrue for products”
  3. 3. Simplicity is the ultimate sophistication To be trulysimple you haveto go really deep
  4. 4. He was allergic to thethought , that unapproved apps or content mightpollute the perfection of an apple device.That was an approach that did not always maximize short- tem profits, but it led to astonishing products marked by delightful user experiences
  5. 5. WhenBehind, LeapfrogIf we don’tcannibalizeourselves, someone else will
  6. 6. Put products before profitsDon’t CompromiseMake Products insanely greatPut a dent in the universe “When the sales guys run the company, the product guys don’t matter so much, from that stage companies start to decline”
  7. 7. Don’t Be a Slave To Focus Groups“read things what are not yet on the page” Caring deeply about what customers want is much different from continually asking them what they want
  8. 8. Bend RealityYou can doimpossible ifyou don’trealize it isimpossible Jobs’s (in) famous ability was to push people to do the impossible
  9. 9. People dojudge thebook by itscover
  10. 10. Nobody will ever know but you will know A great carpenter isn’t going to use lousy wood for the back of aPush for perfection cabinet, even though nobody’s going to see it
  11. 11. Tolerate Only “A” PlayersBy expecting them to do great things, you can get them to do great things.
  12. 12. Engage face to facePeople who know what they are taking about don’t need PowerPoint
  13. 13. Know both the Big Picture and the DetailsOne of the jobs salient traitswas his ability and desire toenvision overarching strategywhile also focusing on thetiniest aspects of design
  14. 14. Combine the Humanities with the sciencesThe creativity that canoccur when a feel forboth the humanitiesand the sciences existsin one strongpersonality was whatmost interested jobs
  15. 15. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do