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Shop America Ppt Trip Television

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Social Media in Travel and how video plays an important role- by TripTelevision given at ShopAmerica conference by Kulin Strimbu

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Shop America Ppt Trip Television

  1. 1. Video: A Key Element to Your Social Networking Strategy<br />1<br />
  2. 2. A NEW Social Media Strategy:<br />Social Business Design instead of simply “Social Networking”<br />In its purest form, it&apos;s a shift in thinking—<br />less about media and more about tapping the benefits of being a social business in a purposeful way.<br />Think beyond marketing and building personal brands and think about how participation through social technologies can lead to emergent outcomes for your organization.<br />2<br />
  3. 3. 2009 marketing trends: Online video<br />The Coming Change in Social Media Business Applications” <br />by Josh Gordon <br />Distributed by SocialMediaToday<br />and .Biz<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
  4. 4. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>3<br />
  5. 5. Social Networking in Travel<br />Case Study:<br />2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
  6. 6. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>Vail Valley Foundation<br />Challenge: <br />David Archuleta Concert Ticket Sales<br /> Solution: <br />Combine Multiple SN Options<br />Post a product video on a <br />FACEBOOK FAN CLUB!!<br />4<br />
  7. 7. 2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
  8. 8. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>5<br />
  9. 9. Analytics and Reporting<br />ROI<br />Targeted audience<br />Engagement and Attention Span Reporting<br />Geographic, traffic sources (SEO)<br />Data site by site including your and viral media channels<br />Transaction data <br />6<br />
  10. 10. Video Player Trends<br />2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
  11. 11. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>Engagement Reporting<br />7<br />
  12. 12. THANK YOU!<br />Presenter: Kulin Strimbu, President and CEO<br />TripTelevision<br />8<br />

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