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Ecotourism Conference - The Onion Route


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The Onion Route -
One region, two nationalities, three cultures.

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Ecotourism Conference - The Onion Route

  1. 1. Community-based tourism in Lake Peipus Region The Onion Route Triinu Akkermann
  2. 2. What is The Onion Route? <ul><li>The Onion Route- </li></ul><ul><li>One region, two nationalities, three cultures. </li></ul>The Onion Route is a network of entrepreneurs based along the shore of Lake Peipus who aim at introducing, preserving the variety, and providing experience tourism in the mystical and multicultural region where they live.
  3. 4. Who are we? <ul><li>Local people, who love Lake Peipus region </li></ul><ul><li>Network was established in 2009 in October </li></ul><ul><li>Today 21 members (museums, guest houses, restaurants, church, local handicraft producers, onion growers, water-tourism services, transport company) </li></ul><ul><li>New potential members from the region </li></ul>
  4. 19. Our goals <ul><li>To introduce this mystical and multicultural region to domestic and foreign tourists </li></ul><ul><li>To offer great experiences through the network cooperation </li></ul><ul><li>To love the region </li></ul><ul><li>To involve local people </li></ul><ul><li>To maintain the diversity of the region </li></ul><ul><li>To offer quality products and services </li></ul>
  5. 20. Our strenghts <ul><li>Our people </li></ul><ul><li>Lake Peipus </li></ul><ul><li>Three cultures and their heritage: </li></ul><ul><li>Russian Old-Believers, Estonian peasant culture, Baltic German heritage </li></ul><ul><li>Local resources- onions, fish, cranberries </li></ul><ul><li>Ecological food </li></ul><ul><li>Crazy ideas- water-reed island and harbour, Onion Chopping and Cranberry Picking World Championships </li></ul>
  6. 34. How to attract the members of a community not used to hosting guests to cooperate in providing tourism services? <ul><li>Leadersship </li></ul><ul><li>Trust between members and leaders </li></ul><ul><li>Support- community members must feel that you are there for them </li></ul><ul><li>C onsistency </li></ul><ul><li>Involvment- let’s do together. Together we are more effective! </li></ul>
  7. 35. How to attract the members of a community not used to hosting guests to cooperate in providing tourism services? <ul><li>Roundtable workshops, study tours </li></ul><ul><li>Have to know your neighbours’ services </li></ul><ul><li>Together learning- service quality, product development etc. </li></ul><ul><li>Members’ satisfaction- word-of-mouth advertising </li></ul><ul><li>Money- investments from the members step by step </li></ul>
  8. 36. How can the elements of three different cultures be combined into one well-balanced tourism service?
  9. 37. How can the already existing values of the region be combined with the new ones in order to create a perfect tourist itinerary? <ul><li>Networking, co-operation </li></ul><ul><li>Product development- packages, events based on the local culture and traditions </li></ul><ul><li>Can’t be afraid to try new things or even a bit crazy ideas </li></ul>
  10. 38. Welcome to the Onion Route! <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>+372 5081232 </li></ul><ul><li>(Triinu Akkermann) </li></ul>