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Il futuro dell'e-Commerce è social?

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Falsi miti, strategie e opportunità reali per per trasformare gli utenti in clienti del proprio e-Commerce.

Workshop di Davide Basile all'e-Commerce Forum di Netcomm, 16/05/2012

Published in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Il futuro dell'e-Commerce è social?

  1. 1. IL FUTURO DELL’E-COMMERCE È SOCIAL?Falsi miti, strategie e opportunità reali per trasformare gli utenti in clienti del proprio e-Commerce e-Commerce Forum Netcomm - 16 maggio 2012 Davide Basile - Head of SEO/Social/Mobile
  2. 2. DOMANDA:Il futuro dell’e-Commerce è social?TEMPO A DISPOSIZIONE PER RISPONDERE: 30 minuti
  3. 3. Sorry, I’m not “The Divino Otelma”3Photo: bitrecords.it
  4. 4. Triboo, due principali aree di affari:Triboo Digitale - Ecommerce & Web Agencyattività di consulenza e sviluppo in webmarketing, social media marketing, mobilemarketing, interaction e web design, gestione di più dinegozi ecommerce di proprietà e in conto terzi profes 200 con se sionisTriboo Editoriale - Web Advertising de pri ti Milano ncipalconcessionaria di pubblicità on line attiva nel e sedi eaperformance, nel direct, nel display e nel (MO), a Carpmobile advertising Napol i Alessa ie ndria
  5. 5. social shopping social commercefacebook commerce we commerce social buying ...
  6. 6. ?
  7. 7. “modalità di commercio elettronico cheSOCIAL COMMERCE assegna al consumatore, utente, individuo, il ruolo di protagonista nel processo di vendita. un sito, per essere tale, deve disporre di strumenti social interni alla sua infrastruttura, altrimenti non è social commerce!”
  8. 8. Fab.comgiunto ormai a 3 milioni di utenti e sbarcato da poco in Europa, Fab ha costruito la sua base diutenti, offrendo 5 dollari al mese a coloro che accettavano di condividere su Facebook sia gliacquisti fatti su Fab che i prodotti favoriti su Fab. ingloba le dinamiche social al suo interno senzabisogno di molto supporto esterno.
  9. 9. Ejero.comovvero il “social cash back”: lutente compra su uno dei siti affiliati a Ejero.com e poi puòsuggerire lo stesso prodotto ad amici del proprio network. se così genera un altro acquisto, i dueutenti (chi fa e chi riceve il suggerimento) ricevono una somma di denaro (proporzionale al valoredel prodotto).
  10. 10. “fenomeno, che attiene esclusivamenteSOCIAL SHOPPING al consumatore/utente, che consiste nella possibilità di condividere, commentare, interagire intorno ad un prodotto utilizzando strumenti social indipendenti dall’infrastruttura interna del sito stesso.”
  11. 11. passaparola (verso altri potenziali clienti) nuovi acquisti ricerca confronto uso del ACQUISTO feedback fidelizzazione informazioni offerte prodottoPhoto: iStockPhoto
  12. 12. passaparola (verso altri potenziali clienti) nuovi acquisti ricerca confronto uso del ACQUISTO feedback fidelizzazione informazioni offerte prodottoPhoto: iStockPhoto
  13. 13. passaparola (verso altri potenziali clienti) nuovi acquisti ricerca confronto uso del ACQUISTO feedback fidelizzazione informazioni offerte prodottoPhoto: iStockPhoto
  14. 14. NUMERI IMPRESSIONANTI E IN CRESCITA ESPONENZIALE US Rest of the world 30 US$ 16 mld 15 US$ 12 mld US$ 8 mld US$ 14 mld US$ 6 mld US$ 9 mld US$ 4 mld US$ 5 mld US$ 3 mld 0 US$ 1 mld 2011 2012 2013 2014 2015Volume di vendite tramite social network (in mld di $). Fonte: Booz&Company
  15. 15. MA I SOCIAL NON SONO IL NUOVO “PARADISO DEL MARKETING”! (ALMENO NON ANCORA) 2% visite 1% entrate 1% transazioni min: 0,22% min: 0,22% min: 0,29% max: 7,93% max: 1,98% max: 1,96%-13% -37% -26% spesa media valore per visita tasso di conversione min: -54,88% min: -83,17% min: -85,05% max: 67,28% max: 33,29% max: 47,52%Fonte: elaborazione dati statistici di un campione di 10 store gestiti da Triboo Digitale sul periodo 01/01/2011 - 07/05/2012
  16. 16. USARE I SOCIAL IN MANIERA INTELLIGENTEascoltare, ingaggiare, potenziare il passaparola, risolvere “problemi” premiare gli utenti social socialCS/CRM SHARING social social ENGAGEMENT LOGIN conversation integration
  17. 17. CS/CMRWHY ENGAGE 81% riceve consigli da amici e parenti attraverso i social network riguardo i propri acquisti 77% degli “online shopper” si fida dei commenti e delle recensioni per prendere decisioni d’acquisto 77% delle persone desidera ricevere offerte esclusive che possano essere attivate via Facebook 50% di chi compra online ha effettuato acquisti sulla base di raccomandazioni attraverso social networkFonte: tabjuice.com
  18. 18. CS/CRMWHAT ENGAGE velocità, completezza, trasparenza collaborazione interna privato vs pubblico contenuti laterali social non solo “sui social”
  19. 19. CSHOW ENGAGE APPS CONTEST GAMES TRYVERTISING EVENTS INVOLVING CONTENTS SOCIAL RECOMMENDATION
  20. 20. SHARINGWHY LOGIN 2010 201150 avg page views 5 10 15 2025 avg time on site 5 10 15 20 0 social login guest account guest account social share social loginFonte: monetate.com
  21. 21. SHARINGWHAT LOGIN contenuti & promo differenziati vendite & offerte iper-targhettizzate individuazione influencers/social tester unificazione degli account social non solo “sui social”
  22. 22. SHARINGHOW LOGIN GUEST LOGIN SOCIAL LOGIN exclusive contents/products/promos
  23. 23. Il futuro dell’e-Commerce è social?
  24. 24. M E D IA C IAL ON !SO LUTI R EV O It’s not a revolution, it’s just a media.
  25. 25. conversation
  26. 26. conversation
  27. 27. GRAZIEPER L’ATTENZIONE www.triboodigitale.it

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