TribalCafe Social Strategy

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An overview of the need to change to becoming a social business, agile and flexible using adaptive networks and agile strategies to effectively compete.

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  • Nice, thank you.

    Could you please attribute the image on slide 7 and also my other content on slide 52. These are licensed as Creative Commons-Attribution and you have edited out the attribution. It seems quite a lot of the other content is not attributed - surely something that is important in a social strategy! :-)
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TribalCafe Social Strategy

  1. 1. Developing a Social StrategyOur connected future – forever social
  2. 2. It is evolving…fastWe can share We can produce We have reach
  3. 3. The Open Economy• New business models based on collaboration, co-creation & sharing• Transparency as a normal practice• Conversations (two way communication)• Open interfaces to partners, vendors, suppliers, customers• Common technology and business standards• Service and Experience Mentality
  4. 4. • Captures the social context of media consumption• Always within 1 meter reach• Always-on, inter-connected• Available at the exact point and time of inspiration• Built-in payment options• Offers most accurate audience measurement
  5. 5. Behaviours
  6. 6. Behaviours and Myths
  7. 7. What We Do?Source: Altimeter
  8. 8. Think about their reasons…
  9. 9. It’s about people still Socializer Critic PublisherLurker Mixer Buddy
  10. 10. What is social behaviour
  11. 11. The future of Business
  12. 12. BUT Companies are facing problems• Social media is evolving fast – Social platforms…new and changing – Social software…social listening, CRM, publishing…the ‘tools’ are changing• Many choices but which is right• Working with old marketing models• Systems that can’t scale• Strategies that don’t have integrated social elements
  13. 13. Need a framework
  14. 14. Key To Success
  15. 15. Set the Strategy
  16. 16. Key To Success Values based matrix – Philip Kotler (marketing 3.0)
  17. 17. From Conversation to Customer Conversations Participation Interaction Engagement Customers
  18. 18. Earned MediaForums RSS WOM Influencer SharedPR content Social media relations Conversations Participation Interaction Engagement Customers A customer journey is often not linear and therefore they may move across different stages dependent on service/product/price/market/experience/customer ……
  19. 19. From Conversation to Customer Conversations Participation Interaction Engagement Customers Owned media website
  20. 20. From Conversation to Customer Earned MediaForums RSS WOM Influencer SharedPR content Social media relations Conversations Participation Interaction Engagement Customers Owned media website A customer journey is often not linear and therefore they may move across different stages dependent on service/product/price/market/target customer……
  21. 21. Evolution or Step Change
  22. 22. Evolution or Step Change
  23. 23. contact@tribalcafe.co.ukwww.tribalcafe.co.ukTwitter: @tribaltalkFacebook:www.facebook.com/thetribalcafe

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